Influence of Social Factors on Consumer Buying Behavior

Research Methods & Project 16
(To determine the influence of social factors over
consumer buying behaviour and decision making. A
case study on Standard London Argyle Street,
Camden, London, WC1H 8EG, United Kingdom)

Table of Contents
INTRODUCTION...........................................................................................................................3
TIME FRAME.................................................................................................................................5
LITERATURE REVIEW................................................................................................................6
RESEARCH METHODOLOGY.....................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Background
Consumer buying behaviour introduces to the action taken by customers before
purchasing a product or services (Toussaint, Cabanelas and González-Alvarado, 2021).
Consumer decision making is the process by which clients become aware of as well as identify
their requirements, which are analysis alternative available options, make a buying decision and
assess their purchase. Along with this, social factor is a part of business environment that effects
someone’s lifestyle. This factor could include buying habits, religion, wealth, education level,
population density etc. Significantly, social factor has direct effect on consumer behaviour.
There are some important factors in social factor i.e. reference group, status, role and family. In
this, reference group influences self-image and behaviour of consumers. For this research,
Standard London is chosen hospitality that wants to attract larger base of customers by changing
their buying behaviour and decision towards the brand.
Research aim: To determine the influence of social factors over consumer buying
behaviour and decision making. A case study on Standard London Argyle Street, Camden,
London, WC1H 8EG, United Kingdom
Objectives of the research
 To ascertain knowledge about the social factors existing in business environment.
 To determine the influence of social factors over consumer buying behaviour and
decision making.
 To ascertain the relationship between social factors and buying behvaiour & decision
making process.
Questions of the research
 What is the concept of social factors existing in business environment?
 What are the influence of social factors over consumer buying behaviour and decision
making?
 What is the relationship between social factors and buying behvaiour & decision making
process?
Scope of the study
Present research has wide scope because it helps in identification of social factors and its
impact on consumer buying behaviour and decision. This research is based on quantitative data