Impact of Social Media Marketing on Consumer Buying Behaviour in UK Fashion Industry

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Added on 2022/12/29

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This research study aims to analyze the impact of social media marketing on the buying behavior of Zara's customers in the UK fashion industry. It explores the factors influencing customer buying behavior, evaluates the effect of social media marketing on Zara's customers, and recommends effective strategies for positive customer persuasion. The study uses qualitative research methodology and thematic perception test technique for data analysis.

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Impact of Social Media Marketing on Consumer Buying Behaviour in UK Fashion Industry

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