Research Methods - Qualitative and Quantitative

Running head: Statistics
Student
Name of the University
Name of the Student

Statistics
2
Table of Contents
Q1...............................................................................................................................................3
Q2...............................................................................................................................................3
Annotated Bibliography and References:..................................................................................5

Statistics
3
Q1.
Describe each of the available methods that may be used.
Collection of data can be divided into two broad categories: primary methods of data
collection and secondary method of data collection.
Primary data can be either quantitative or qualitative.
Quantitative data arises from measurable mathematical calculations. Ways of collecting
quantitative data are by questionnaires with close ended questions which can then be tested
using standard statistical techniques. Quantitative data are relatively easier to implement,
cheaper and can be quickly compared with other findings.
Qualitative research methods arise when numbers are not relevant to the context of the
research. For example when the investigation is regarding words, sounds, feelings or
emotions it is hard to quantify them with numbers. Thus a new way of collecting data is
formed which is also collected by interview, questionnaires, focus groups, case studies etc.
Secondary data are the data that is already collected and is collected in published books,
online journals, newspapers etc. Generally in any area there is a huge amount of data the
research needs to be done and successful implementation of research depends on selection of
good secondary sources.
In case of complex research a mixture of primary and secondary data collection can be used.
Q2.
When is it appropriate to use each of these methods, and under which design are they most
appropriate?