Motivation in organisation for employees working in sales

This presentation discusses the role of motivation in TESCO and its impact on sales. It explores the research rationale, research questions, research methodology, and provides references.

Research
Methods

Cover Content
 INTRODUCTION
 Title
 Research Rationale
 Research Questions
 Research Methodology
 References

Introduction
In an organisation employees are the most important asset. Without
their contribution the goals and objectives can not be achieved. They
help in carrying out the day to day operations for which it is very
much necessary that employees are provided with good motivation.
Following report is prepared in order to understand the role of
motivation in TESCO.

Title
Motivation in organisation for employees working in sales

Research Rationale
What is the research issue?
With the globalisation the demand in the business world has
increased which has to be supported with quality and
effectiveness. It increases the pressure on work to produce more
with cost efficiency so that the competitive advantage can be
achieved. TESCO is a UK based public organisation in which
different products are offered to the market under the same roof.

Continued
Why is it an issue
If the contribution of non motivated working staff is compared with
that of the motivated one than it can be observed that there is a big
difference in between both. This is the prime reason why this topic
is being selected as it is very important to analyse the importance of
motivation in an organisation specially which is dealing in sales
operations

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Why is it an issue now?
It is a big issue now because gradually the morale of employees are
decline as they do not get recognisance in the work place which
directly effects the total business. There are different tools and
techniques which are available for the management to encourage the
staff but they do not understand the value of same and ignore the
basic requirements of employees.

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What could this research shed light on?
Implementation of motivation in TESCO will be discussed in the given
study so that the aim can be achieved. Participation of employees
will be done in order to understand the importance of motivation.
Different importance of this technique will be elaborated through
literature review which will show how it can help the given
organisation in achieving its desired targets and establishing a better
bran image in the market.

Research Questions
Why is motivation important?
How motivation adds more productivity?
How motivation can effect the sales of TESCO?

Research Methodologies
It is basically referred as a process of data and information collection
used for the purpose of making business decision. A research is a
systematic way to investigate and establish facts to draw new
conclusions. Research is something which is done to expand the
knowledge which is already available to get the useful information
about the subject.

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Research design : The design is the basic structure of any scientific
work. The design we choose in this report will definitely affect our
conclusions and the results drawn from them. The function of
research design is to ensure that conclusions drawn will definitely
address the problem solving.

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Research approach : The research approach defines which approach
will be chosen to study the particular topic. There are usually two
approaches in research are as follows-
Inductive research approach - Inductive research does not involve
formulation of hypothesis.
Deductive research approach - In deductive research approach,
hypothesis is formulated.

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Research philosophy : It is brief about the way in which data about a
particular field is gathered, analysed and used. The term
epistemology (what is known to be true) as opposed to doxology
(what is believed to be true) encompasses the various philosophies
of research approach.

REFERENCES
Mackey, A. and Gass, S.M., 2015. Second language research:
Methodology and design. Routledge.
Miller, T., Birch, M., Mauthner, M. and Jessop, J., 2012. Ethics in
qualitative research. Sage.
Neuman, W.L. and Robson, K., 2012. Basics of social research:
Qualitative and quantitative approaches.

THANK YOU