Impact of Covid-19 on Digital Marketing Strategies at Amazon UK

Project
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Table of Contents
Introduction......................................................................................................................................3
Literature review..............................................................................................................................4
Research Methodology....................................................................................................................6
CONCLUSION................................................................................................................................8
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Introduction
Marketing is an activity that is related to development of promotional strategist with the help
of communication exchange and delivering of organisation values to customers. With the
transformation of internet technology digital marketing is focused on helping organisations to
reach large segment of customers. It has many aspects it includes content marketing, social
media, email marketing, search platforms and other aspects (Ištvanić, Crnjac Milić and Krpić,
2017). The covid-19 pandemic situation has negatively affected the physical presence of many
business organisations. The reason has lead to generation of significant opportunities in terms of
expanding the present online presence for many international brands. For this purpose present
report is based on analysing the different digital marketing strategies that can be used by
Amazon that is the American multinational technology organisation focusing on digital
streamline in e-commerce and artificial intelligence. It was founded in the year 1994 by Jeff
bezos and has its headquarters in Washington. Their present report is based on analysing the
different aspects of covid-19 impact on different digital marketing practices at Amazon.
Aim: “To investigate the impact of Covid-19 on the paid digital marketing of Amazon
UK and its business operations and performance”.
Research objectives
1. To determine the impact of Covid-19 on different digital marketing practises at Amazon
UK
2. To identify different digital marketing strategies applied by Amazon during Covid-19
pandemic situation.
3. To analyse the major challenges faced by Amazon while using digital marketing practises
for their products in pandemic situation of COVID-19.
Questions:
1. What is the impact of Covid-19 on different digital marketing practises at Amazon UK?
2. What are different digital marketing strategies applied by Amazon during Covid-19
pandemic situation?
3. What are some of the major challenges faced by Amazon while using digital marketing
practises for their products in pandemic situation of COVID-19?
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Rationale:
The main reason for the present research to identify the various issues of covid-19 & its
impact on digital marketing strategies of organisations. Present report is essential for
organisation and individual learning process to analyse the impact of digital marketing. It is
going to assist and improving research skills that include time management communication and
coordination skills. All these skills will help in improving the future personal and professional
growth.
Literature review
The impact of Covid-19 on different digital marketing practises at Amazon UK
As per Zoe, (2020), WHO has declared covid 19 as a global pandemic and the virus has
affected different global markets across different parts of the world. The coronavirus pandemic
has affected the economic conditions of countries and Amazon being an E-Commerce brand has
also started sourcing of products from production powerhouse to deal with the significant
economic impact on its supply. The brand has started focusing on its online surge in demand
because there is a absolute shift of people preferences towards more online shopping as
compared to physical stores.
It has created a profound impact on the shopping behaviour of customers at Amazon in terms of
product selection and demand (Kannan, 2017). Digital marketing is a trending marketing tool. In
context of Amazon presently the brand is using tools like search engine optimisation and pay-
per-click advertising. Various social and economic factors are transforming which time it
requires more focus on digital platform. It has also led to Google information sector developed in
Amazon. There is witnessing of centric communication models and intelligent system. With the
rise of gig economy there is an inclusive payment industry that ids to be transformed for a
suitable structure. In covid-19 pandemic it has led to creation of a business to business
transaction model.
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