Effective Strategies of Branding and its Impact on Retail Sector Organizations in the UK - A Study on TESCO

RESEARCH
METHODS

Research title
To investigate effective strategies of
branding and its impact in providing
contending benefits to retail sector
organisations of UK- A study on TESCO.

Research rationale
• This is to rationalise the chosen subject matter of this study where it is
based on investigating the effectiveness of the strategies adopted by
retail enterprises like Tesco to successfully brand themselves into the
market.
• It is therefore referred to be a vital part of their undertaken marketing
activities.
• Although, brand strategy is specified to be a long-term planning method
which is focussed on a successful development of the brand onto the
market.
• It is basically to attain the targeted goals and objectives of the
organisations where an adopted branding strategy is known to impact
upon almost every aspect of the business.
• This is on considering its direct relationship with that to the needs of
the customers, their emotions to strive into a competitive set of market.

CONT.
 The present section has hereby referred to determine the research problem which is stated
to be an intensifying market condition where there exists a high level of rivalry among the
establishments operating in the retail industrial sector of UK.
 Also, there are marketers who often misinterprets the term branding with that to the
marketing procedures and thus fails in adopting the best possible strategies of branding.
 It is an issue because neglecting the imposition of effective branding strategies in
organisations can lead to bring some atrocious consequences at the end.
 This in turn can negatively impact upon the entire company by severely affecting their
productivity to a great extent.
 It is thus referred to be a significant concern for the retail based organisations operating in
UK and thence required to be resolved in the best possible manner.