Research on Corporate Social Responsibility
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Added on 2020-02-03
Research on Corporate Social Responsibility
Added on 2020-02-03
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MANAGING ASUCCESSFUL BUSINESSPROJECT
Table of ContentsP1: AIMS AND OBJECTIVES.......................................................................................................1P2: RESEARCH PRODUCTION INITIATION PLAN.................................................................3P3: Time line and action plan .........................................................................................................4P4: RESEARCH METHODOLOGY .............................................................................................4P5: DATA ANALYSIS ..................................................................................................................6P6: RECOMMENDATIONS.........................................................................................................19P7: REFLECTION.........................................................................................................................19REFERENCES..............................................................................................................................20
P1: AIMS AND OBJECTIVESResearch Title “ To assess the impact of Corporate social responsibility initiatives on customersatisfaction and loyalty”Aim “ To assess the impact of Corporate social responsibility initiatives on customer satisfactionand loyalty”- A study on Charlotte street hotelObjectives:To understand the concept of customer satisfaction and loyaltyTo study the CSR activities undertaken by Charlotte street hotelTo identify relationship between CSR activities undertaken by Charlotte street hotel andcustomer satisfaction & loyaltyTo recommend CSR initiatives to Charlotte street hotel through which customersatisfaction and loyalty can be enhanced Research question:What is importance of CSR in customer loyalty and satisfaction?Which csr activities undertaken by the Charlotte street hotel?How csr activities of Charlotte street hotel relate to the customer satisfaction andloyalty?Background of the study:Corporate social responsibility mainly describes as the approach which is undertaken bythe businesses in order to attain sustainable development by delivering social, environmental andeconomic benefits to stakeholders, customers and in general to the society. CSR consist a widevariety of concept in itself such as corporate governance, human rights, environmental effects,safety and health and contribution for the development of economy. As CSR is playing aremarkable job in helping the businesses as CSR activities are build with the purpose of welfareof the customers and employees. CSR is an effective technique which is very helpful for thebusinesses in order to survive in the market and developing long term business growth aligningwith the benefits for the employees and customers(Korschun, Bhattacharya and Swain, 2014). Factors such as customer loyalty and customer satisfaction is very critical element for anybusiness or the organization. The businesses are really concern about the stated factor so prordeveloping any CSR activities organization focus on various areas such as constructing thecustomer satisfaction, relationship maintenance and customer loyalty. As satisfaction of the1
customer is not totally based on the services or product itself, satisfaction of the customerprimarily lies in the perception of the customer about the individual business or organization. Onthe other hand loyalty from the side of the customer is considered as a biggest objective for thesurvival and growth of the organization(Walsh and Bartikowski, 2013). CSR activities helpsorganization in creating a favourable image in front of the customer so that they can be able toinfluence the perception of the customer about the firm or organization. The present study isfocused on the impact of Corporate social responsibility initiatives on customer satisfaction andloyalty on the Charlotte street hotel(Shin and Thai, 2015). P2: RESEARCH PRODUCTION INITIATION PLAN2
3
P3: Time line and action planThe above picture is clearly indicating the critical path activities. The activities which arehighlighted with the red colour are compulsory activities which cannot be denied and ignoredotherwise it will resulted as non completion of the overall research. There are various otheractivities also which are highlighted with blue colour which is indicating that this activities canbe delayed and ignored for some point of time as it will not affect the completion time frame ofthe research plan. P4: RESEARCH METHODOLOGY Research approaches- Research methodology is based on the approaches which are usein the particular research. Approaches define the pattern in which data is collected. Mainly twotype of research approaches are use inductive and deductive. Inductive research approachfacilitate the information and data in generalized manner. On the other hand deductive researchapproach first collect the data and the information and then formed it in the generalizedmanner(Vaioleti, 2016). The present research To assess the impact of Corporate social responsibility initiativeson customer satisfaction and loyalty is based on the inductive approach. The reason behind thatthe study requires the general information for developing the understanding of the researcherabout the particular topic. Research design- The presentation of the gathered information is comply with theresearch aim. There are three type of research design descriptive, exploratory and explanatory.4
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