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Research on Features Preferred by People in Mobile Phones

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Added on  2020-02-17

Research on Features Preferred by People in Mobile Phones

   Added on 2020-02-17

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BUSINESS DECISION MAKING
Research on Features Preferred by People in Mobile Phones_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Research plan for mobile phone............................................................................................31.2 Survey methodology and sampling frame used.....................................................................41.3 Questionnaire for research.....................................................................................................5TASK 2............................................................................................................................................62.1 Descriptive statistics tools.....................................................................................................62.2 Computation of statistics.......................................................................................................72.3 Measures of dispersion..........................................................................................................92.4 Computation of quartile, percentile and correlation coefficient..........................................10TASK 3..........................................................................................................................................123.1 Graphical representation of data..........................................................................................123.2 Trend line for assessing future business information..........................................................163.3 Covered in PPT....................................................................................................................173.4 Formal business report.........................................................................................................17TASK 4..........................................................................................................................................184.1 Information processing tools used by firms.........................................................................184.2 Network diagram.................................................................................................................184.3 Project evaluation method...................................................................................................19CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22Table 1Raw data for calculation......................................................................................................8Table 2Calculation of mean.............................................................................................................8Table 3Calculation of mode.............................................................................................................9Table 4 Measures of dispersion.....................................................................................................10Table 5Calcualtion of standard deviation......................................................................................10
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Table 6Calculation of quartile 1....................................................................................................11Table 7Quartile 3...........................................................................................................................12Table 8 Calculation of correlation.................................................................................................12Table 9Calculation of NPV...........................................................................................................20Table 10 Calculation of IRR..........................................................................................................21Figure 1Sales from2004 to 2014....................................................................................................14Figure 2 Chart of cost from 2004 to 2008.....................................................................................15Figure 3 Chart on profit.................................................................................................................15Figure 4 Trend line chart of sales..................................................................................................17Figure 5Trend line chart of profit..................................................................................................17Figure 6Network diagram..............................................................................................................19Figure 7GANTT chart...................................................................................................................20
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INTRODUCTIONStatistics is the one of the most important domain that is used by all sort of business firms tosolve their business problems. In the current research study varied statistical methods like mean,median and mode are used to evaluate a data and obtaining meaningful results in order to makedecisions. In middle part of the report, charts are prepared and analyzed as well as comments aremade on same. Apart from this trend analysis chart is also prepared and interpretation of same isdone. At end, network diagram is prepared and by using project evaluation method proposals areevaluated.TASK 11.1 Research plan for mobile phoneBackground: In the present era, demand for smartphone is increasing consistently in the market.Business firms are increasingly adding new features to the smartphone. Faith Ltd wants toconduct a research so that more advanced features can be added to the mobile that firm wants tolaunch in the market.Rationale of research: It was necessary to conduct a research because with passage of time newthings are added in the mobile phones. People are increasingly demanding more advancedfeatures in their mobile phone. Thus, there are ample opportunities which are hidden in thetelecommunication industry. By conducting current research study, useful information will beobtained and by considering same new mobile phones will be made.Objective of research: Main objective of the current research study is to identify features that areoften preferred by people in their mobile phones and additions that they want to see in thesmartphone. Collection of relevant data will prove very helpful for the business firm. Methodology for research: In order to conduct current research study, literature review will becarried out and in this way sound knowledge will be developed about the research subject.Questionnaire will be distributed among respondents and collected data will be analyzed byusing thematic analysis method. Data analysis section: Data will be analyzed by using thematic analysis method.Timeframe: Stages of researchDateGathering information from books and journals17 to 21 February 2017Analysis of gathered information22 to 23 February 2017
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Collecting primary data24 to 26 February 2017Analysis of primary data27 February 2017Preparing a report 28-3 March 2017Budget for researchSecondary data£200Primary data£400Other expenses£100Total£7001.2 Survey methodology and sampling frame usedIn every research, one has to determine the survey methodology and sampling frame.Without determining these things, no one can carry out research in a systematic way. Differentsampling methods are discussed below.Simple random sampling: This approach is followed by large number of researchers intheir research studies under which they at their self will choose any person as sample unitfor the study which they undertaken in order to obtain specific results (Amiri, 2010). Ifthere is no requirement to gather data from specific type of people then in that case thissampling method is the most appropriate one. Stratified random sampling: Mentioned method of sampling is slightly different fromthe above one. This is because in this approach one at its own will ascertain benchmarkwith which individuals will compel while taking any person as sample unit in theresearch. For the present study, mentioned approach will be selected because by usingsame needs and wants of varied sort of people will be identified. Cluster sampling: This method is almost similar to stratified sampling method but onlydifference is that in these approach specific areas is categorized into multiple parts andfrom same sample units are undertaken. Whereas, in stratified sampling method byconsidering demographic factors sample is formed.Convenience sampling: In this approach, according to comfort sample units are taken inthe research study.1.3 Questionnaire for researchName: ___________________Age: ____________________
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Occupation: ______________Income level: ______________Do you use smartphone?Yes( )No ( )What superior feature any smartphone must have?Camera( )Internet speed( )Large internal memory ( )Model of smartphone ( )While buying smartphone which factor you often consider?Price( )Model of mobile( )Quality( )You would prefer to buy mobile of the firm even its price will increase.Strongly agree( )Agree( )Neutral( )Disagree( )Highly disagree( )For what purpose you often use your mobile.Gaming( )Calling( )Listening music( )Internet( )How frequently you use your mobile in a day?1 hr( )2 hr( )3 hr( )More than 3 hr( )Your feedback
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