Research on Management of Wilkinson Task 4.

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Research on Management
of Wilkinson
Task 4

Table of Content
 Introduction
 Theme 1
 Theme 2
 Theme 3
 Theme 4
 Theme 5
 Theme 6
 References

Theme 1: Business model is used by the
Wilkinson
1. Which of the business model is used by the
Wilkinson?
Frequency
Brick and mortar 2
Click and mortar 4
Both 14
Brick and mortar Click and mortar Both
0
2
4
6
8
10
12
14
2
4
14
Column B

Theme 2: Effectiveness of business model
for the Wilkinson.
2. Is this used business
model effective for the
company to generate
effective profits by it's
targeted market?
Frequenc
y
Yes 16
No 4
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column B

Theme 3: Operational process based on the
technology.
3. Are you agree that company's operational process
based on the technology?
Frequency
Agreed 4
Fully agreed 10
Neutral 2
Disagreed 4
Agreed Fully agreed Neutral Disagreed
0
1
2
3
4
5
6
7
8
9
10
4
10
2
4 Column B

Theme 4: Effectiveness of digital
technology in communication process.
4. Is internal
communication affected
by the use of digital
technology in the
Wilkinson?
Frequency
Yes 14
No 6
yes No
0
2
4
6
8
10
12
14
14
6 Column B

Theme 5: Digital technology use in
attracting more customers.
5. Is use of technology
helps to attract new
customers and retain
the interest of retaining
customers?
Frequency
Yes 15
No 5
yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 6: Use of digital technology in
improving business performance.
6. Is digital technology
helps to company to
improve their business
performance ?
Frequency
By making new
customers
2
By entertaining retaining
customers in a better
manner
3
Both 15
By making new customers
By entertaining retaining customers in a better manner
both
0
2
4
6
8
10
12
14
16
2 3
15
Column B

References
Bell, J., 2014. Doing Your Research Project: A guide for
first-time researchers. McGraw-Hill Education (UK).
Carroll, A. and Buchholtz, A., 2014. Business and society:
Ethics, sustainability, and stakeholder management.
Nelson Education.
Edson, M.C., Henning, P.B. and Sankaran, S. eds., 2016. A
guide to systems research: Philosophy, processes and
practice (Vol. 10). Springer.

Thank-You