Research on Public Campaign

Running head: RESEARCH ON PUBLIC CAMPAIGN
1
Research on public campaign
Name:
Institution:

RESEARCH ON PUBLIC CAMPAIGN 2
PART B
1. Define your campaign objectives and campaign plan.
The campaign plan would aim at restoring the image of Pizza Rush and provide its
customers with a very high customer experience.
The objectives:
 To make Pizza Rush great again.
 To improve agility
 To provide high quality pizza
 To maintain high hygienic standards
 To provide flexibility in services and variety.
2. What stakeholders would you seek agreement with before proceeding?
 Customers
 Financers
 Team leaders
 Government
 Suppliers
3. Outline the schedule and costs of your proposed campaign. Provide evidence of research
performed to give a realistic costing of your campaign
Outline of schedule
Action Time Period Financial
plan($) Detail
1 The celebrated singer’s
examination 2 month 1 July- 1
Aug -
At this phase will chose
celebrated juvenile singer
after collecting data on
time and cost

RESEARCH ON PUBLIC CAMPAIGN 3
2
The product
ambassador
introduction
Organize One and
half
month
2-16 July
50,000
The introduction of fresh
product ambassador for
the campaign. This phase
will be primary point that
will lead to subsequent.
Print 16-30
July
3 Generate the print and
film for execution point 1 months 14 Aug. - 45,000
A brief of the brand
ambassador will be
primary action to
showcase the firm’s
cleanliness, quality and
style.
4
Execution stage 1: Print
the poster and film in
mass media
10days 17-27
Aug -
After the poster are
provided that when the
video will show.
5
Execution phase 2:
Print other posters and
tapes along the
promotion
3 weeks 25 Aug-
17 Sep 25,000
Video and poster should
in a such a way it reflect
the current condition and
time
6
Execution stage 3:
Concluding campaign
step
15 days 1 Oct-15
Oct 30,000
Advertisement at this
point should reach the
needed KPI of the routine
7 Audit phase 1.5
month
2 Nov-15
Dec 50,000
The audit phase ensure
checking of performance
and client’s satisfaction
.
4. How will you comply with the following legal and ethical constraints:
a.) Codes of practice such as the Australian Direct Marketing Association Code of Practice.
Ensuring the pizzas made is safe for human consumption and also providing a great
customer experience and ensuring agile responsibilities to their orders (Formoso et al.,
2013).