Research On Sales Decline Literature Review Article 2022

Running head: RESEARCH ON SALES DECLINE – LITERATURE REVIEW
RESEARCH ON SALES DECLINE – LITERATURE REVIEW
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RESEARCH ON SALES DECLINE – LITERATURE REVIEW1
Low compensation rates
Adeola and Ezenwafor (2016) in the article entitled “The hospitality business in Nigeria:
issues, challenges and opportunities” discussed the issues that are highlighted within the various
small cafes and restaurants due to the poor compensation policies. The poor compensation
policies that are implemented in the hospitality industry tend to affect the sales within the given
organization. The lack of the proper compensation might affect the motivation of the employees
as well which in turn affects the sales decline.
Employee turnover
Han et al. (2016) in the article entitled “The relationship between customer incivility,
restaurant frontline service employee burnout and turnover intention” discusses the issues that
are highlighted due to the high rate of the employee turnover. The lack of the proper motivation
leads to the high attrition rates within the organization. This in turn might affect the decline in
the sales of the smaller cafes and restaurants due to the lack of employees within the concern.
Customer retention
Rahimi et al. (2017) in the article entitled “Customer relationship management research
in tourism and hospitality: a state-of-the-art” discusses the importance of retention of clientele
within the business. The lack of the proper customer retention policies within the small cafes and
the restaurants might further lead to the decline of the number of clients of the restaurant. This in
turn might lead to the conditions wherein the overall sales of the restaurant might get affected in
a negative manner.