MKT 443 - Research on Social Network in Tourism Business in India

Social network 1
Advantage and disadvantage of using social network in tourism business in India
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Social network 2
Introduction
The wide spread of the internet as well as the rapid technological advancement have transformed
almost all the businesses on the globe especially the tourism. The program of the tourism is
significantly reaching the internet nowadays that is crucial since the tourism is a data dependent
in addition to details demanding industry (Bramwell, 2011). To manage to decrease on the high
risk of exploring which obtain from the experimental attribute of the holiday travel relevant
purchases , the travellers’ ought to obtain lots of the data . The rise of the reputation of the social
networking sites has resulted in the social networking being the worldwide trend. After
numerous countries obtained the access of the internet, its improve use affected on the economy
along with the social life in the early the 20th century (Bramwell, 2011). The social networking
is the type of social media which permit the users to connect with others along with create
information. The change of the consumer behavior has influenced the social networking sites that
provide platforms for the customers to connect with the company and the other consumers. The
explosive growth of the populace of the internet users on the social media websites has had a
huge effect on the hospitality in addition to the tourism industry wherein the people are altering
the rule of the marketing (Bunakov, Zaitseva, Larionova, Chudnovskiy, Zhukova and Zhukov,
2015). For the company to achieve success the marketers are making decision depending on the
requirements of the consumers, the adjustments in the modern society as well as the development
of the technology (Zhao, Ritchie and Echtner, 2011). It has been positioned the social
networking sites may offer the social communication solutions that might generate the brand
consciousness and develop on the good image for the brand. In this research it will highlights the
advantage and the disadvantages of using the social network in the tourism business in India.
Project objective

Social network 3
In this research the objective is to find out the advantages and the disadvantage the social
networks bring particularly in the tourism business in India.
Project scope
This research has been designed to identify the advantage and the disadvantage brought by the
social network to the tourism business (Chhetri, Arrowsmith and Corcoran, 2017). In the
research the focus of the research is in India which has diverse culture and language where
different tourist explore on the various sceneries.
Literature review
Over the last few years the social network has become a catchphrase particularly in the tourism
business in India. At the business level the social network has been found to provide
establishment as well as the maintenance of the brand image and reputation which lead to the
generation of the growth in business (Okazaki, Andreu and Campo, 2017). The social network
has led to advantage and disadvantage in the tourism business in India, these have been
highlighted as follows;
Advantages of the social network in tourism business
Influence on the consumer behaviors
The photo and the video sharing has been the norm in the 21st Century. Individuals are able to
connect with their friends as well as their family through the social media, particularly in the
social network sites. Individuals are able to view what exactly is occurring on the globe
(Okazaki, Andreu and Campo, 2017). The tourism company in India will take this opportunity of
the social networks to appeal to the clients by means of sharing of photos and videos of the most