Research on the Integration Johnson solar energy in the Context of Globalization Research 2022

Research on the Integration of
Johnson solar energy in the Context of
Globalization
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Table of Contents
1. Introduction..................................................................................................................................3
1) Research Background..............................................................................................................3
2) Research reason.......................................................................................................................3
3) Research status........................................................................................................................4
2. Model Analysis of Johnson solar energy Purchasing and supply chain Management................4
1) Johnson Solar Energy Company Concept...............................................................................4
2) Johnson solar energy company: Purchasing and Supply Chain Model...................................5
a. Global sourcing of suppliers....................................................................................................5
b. Johnson solar energy Global Procurement..............................................................................6
c. Complete Supply Chain...........................................................................................................7
d. Efficient Logistics Distribution Centre....................................................................................7
e. Supplier Quality Improvement Process...................................................................................8
3. Johnson Solar Energy Selling Strategy........................................................................................9
1) Target Market..........................................................................................................................9
2) Target Location.....................................................................................................................10
4. Product Marketing.....................................................................................................................11
1) Experience marketing............................................................................................................11
2) Product catalogue display......................................................................................................11
3) Differential marketing...........................................................................................................11
5. Johnson Solar Energy Purchasing and Supply Concept............................................................11
6. Conclusion.................................................................................................................................11
REFERENCES..............................................................................................................................12
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1. Introduction
1)Research Background
Globalisation is referred as connection of various parts of world into single market in order
to expand business at global level in terms of political, cultural and economic activities
(Adepoju, 2020). This is the movement as well as integration of people, good, process, services
among various countries. Globalisation plays an effective role in growth and success of business
at competitive market to gain positive outcomes. Economic globalisation has made business to
speed development, realise their integration of resources and changing towards supply,
production and marketing. For survival and sustainability, it is very important for business to
adopt global procurement and use strategy for reducing production cost, supply chain and finding
proper marketing needs of customers to influence them. The example of Johnson Solar Energy is
taken which want to enhance their profits as well as sales by using supply chain management,
logistics and so on. With rise in globalisation, multinational companies are becoming powerful to
supply their products and services throughout world and increasing their sales and profits by
using different operations, strategy, logistics and many more. They have to use high quality
marketing strategy to increase their market size and grow at competitive market. In context of
globalisation, integration plays an important role to connect world into single market and fulfil
need and demand of consumers in effective and efficient manner.
2) Research reason
The main reason for research is to fulfil need and demand of consumers living in society.
Globalisation took place in 19th century where large numbers of business are connected to single
market and fulfils requirement of organisation and society (Bauer &et. al., 2017). In context of
solar energy business, they are largely dependent on government subsidy which is possible by
expanding current business at international level to get some benefits and expand existing
enterprise in effective manner.Research has done to know about condition of solar energy
business at globalisation level. For this, proper supply chain management process, product
marketing strategy and others should be performed to reach to large number of business. Solar
energy uses different types of equipment such as power, battery, generator and others which has
to be made or imported through process of supply chain management. Johnson Solar Energy
Company has great opportunity at California, as it provide nation in electricity generation from
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different non-hydroelectric renewable sources such as wind power, geothermal and solar
power.This will help at globalisation level and make easy for production, supply chain
management, product marketing. Therefore, main reason for research is to expand business of
Johnson Solar Energy and fulfils requirement of people with help of globalisation in an effective
and efficient manner.
3)Research status
From the research, it has found that California has great opportunity in terms of solar energy
as it contributes 64% more cost effective than other part of world(Bergek &et. al., 2015). It is
leading nations in generation of electricity from non-hydroelectric renewable energy sources that
includes solar, geothermal and wind power. California has aggressive renewable energy goals in
U.S. This research will provide information regarding supply chain and purchasing capacity at
globalisation. It is very important for business to survive and sustain at marketplace by
expanding enterprise in different parts of world. In case of solar energy, there is requirement of
heavy size machines, equipments, parts which is possible through supply chain management.
Logistics company focus on providing expertise in handling heavy equipments to respective
place in most effective manner. This is very essential for solar energy company to focus on using
of high marketing, production, operation and logistics strategy to cover large market and fulfils
their need and requirement. Therefore, research status helps in knowing about globalisation of
solar energy company and their benefits to business in best manner.
2. Model Analysis of Johnson solar energy Purchasing and supply chain
Management
1) Johnson Solar Energy Company Concept
Johnson Solar is privately held company which was established in 2015. This is renewable
and environment industry whose headquarters is La Mesa, California (Binita, Shepherd &
Gaither, 2015). It is specialties in solar electric, solar energy, residential solar, design, EV
chargers, Battery Storage, solar power, Honest, Reliable Service, fast, honest, reliable service
and others. This is new start up which want to expand their market in different parts of world. It
is possible if they have effective supply chain management and purchasing model to deliver
products to consumers within given time period. It is very important to use proper strategy and
plan so that positive results are attained. Johnson Solar Energy wants to design high quality
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