Trompenaars & Hampden-Turner Dimensions Model of Culture

This presentation discusses the Trompenaars & Hampden-Turner Dimensions Model of Culture and its relevance in cross-cultural management. It also covers other models such as Hofstede's Model of Culture, cultural diversity, cultural dilemma, and criticism of Trompenaars's theory. The presentation concludes with the importance of understanding culture for successful global business management.

Research on Trompenaars &
Hampden-Turner Dimensions
Model of Culture

INTRODUCTION
Seven Dimension of Culture
model (Andrijauskienė and
Dumčiuvienė 2017, ).
Appropriate management of
business culture
Practicing heterogeneous work
culture
Understanding value oriented
culture (Black 2004).

TROMPENAARS & HAMPDEN-
TURNER DIMENSIONS
MODEL OF CULTURE
Particularism versus Universalism,
Communitarianism versus Individualism,
Defuse versus Specific, Emotional
versus Neutral, Outer directed versus
Inner directed, Synchronous time versus
Sequential time and Ascription versus
Achievement are different dimensions of
culture (Govindarajan & Gupta 2001).
Intension among the people to present
their culture in front of the people
Chinese people are more likely to focus
on the interest of the organisation
(Fischer et al. 2014).

ORGANISATIONAL CULTURE
Culture determines the attitude of the
people (Glovere et al. 2016).
Cross cultural management is to be
practiced for running business in the
global business environment (BÃLAN and
VREJA 2013).
Trans-national projects are to be operated
in the context of merger and acquisition.
The managers should address the cultural
gap (Jin 2010).
No measure for addressing the cultural
gap has been mentioned in Trompenaars
& Hampden-Turner Dimensions Model of
Culture

HOFSTEDE’S MODEL OF
CULTURE
The managers should understand different
culture for running business in the global
environment (Hampden-Turner and
Trompenaars 1998).
As per Hofstede’s model of culture, power
distance, uncertainty avoidance,
individualism vs collectivism, and
masculinity vs femininity, short term vs
long term orientation and restraint vs
indulgence are the six different
dimensions of culture (Jacob 2005).
Presently, as the national borders are
diminishing, cultural differences are not
being considered as the predominant
factor (Jin 2010,).

CULTURAL DIVERSITY
Cultural diversity is the key of
dealing with staffs from
different background
(MacGregor, et al. 2005).
Multiple cultures are to be
followed for forming inclusive
work culture.
Practice of international
consultant is the key of cross-
cultural corporate management
(Müller, et al. 2009).

CULTURAL DILEMMA
Cultural background influences personal
ethical reasoning (Réthi 2012).
Ethical reasoning is based on defining the
moral dilemma and make judgement
accordingly.
Analysis of cultural reasoning
Moral intension of resolving ethical issue
(Nathan 2015).

IN-DEPTH ANALYSIS
OF CULTURE
Culture is a complicated process
No single and comprehensive
culture is present (Stuck 2014).
Every culture has its own
essence
Factors such as religion, race,
history, and voice highly
influence the process of
formulating culture (Supriadi
and Pheng 2018).
Aligning the process of forming
culture is the only way of
attaining cultural integration

CRITICISM OF TROMPENAARS’S
THEORY
Trompenaars’s theory is not relevant in
analysing the actual situation in life (Zukhi et
al. 2017).
Relationship-oriented leadership style
increases the chance of greater
organisational conflict (Thorne and Saunders
2002).
Democratic leadership style is to be followed.

CROSS CULTURAL
MANAGEMENT
Cross cultural management is
the key factor of international
business (Trompenaars and
Woolliams 2002).
Strengthening the business
interaction in between
different countries
Mangers have to follow
different approaches to
mitigate the prevalent culture
related issues (Yerznkyan
2016).

CONCLUSION
Multiple models have been introduced for
analysing cultural differences
Culture is to be understood properly to
manage business successfully in the global
business environment
Through Trompenaars and Hampden-
Turner’s model of cultural dimension, the
inclusion of cultural dilemma is understood.

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