Research Outline and Ethics Form

Research Outline and Ethics Form
This form is required to be completed by all students. It will assist in formulation of your
ideas and is necessary for your seminar tutor to approve your data collection from an ethical
viewpoint.
Name
Student ID
Programme name and code BA (Hons) Business Management –
N200
Module name and code The Business Consultancy Project -
6IM511
Name of seminar tutor
1. Case Study Organisation and Summary of Project Problem.
Sunset Tan is the organisation which provide numbers of professional salon services
such as hand and feet care, eye care, body treatment, face treatment and so on.
Problem: The enterprise is required to promote its services more effectively.
2. Briefly describe what you aim to achieve by this primary research. What
are the objectives for your research?
Aim: To spread awareness about the products and services which are offered by Sun
Tan.
Objective: To attract large number of customers to increase market share.
3. What research method/s do you intend to use (e.g. questionnaire, focus
group, interviews etc.)
Qualitative methods will be used to conduct the research and questionnaires
will be used to gather data.
Purpose of conducting this research is to determine that customers are having
knowledge about different products and services offered by Sun Tan.
4. Provide a description of the expected sample (who you are going to ask).
In order to ask the questions demographics will be used. Individuals (women)
of different ages will be asked about salon services and the main requirements of

them. The age of selected audiences will vary between 15 to 55 as women of this age
visit salon for different purposes such as beauty treatment.
5. Are payments or rewards/incentives going to be made to the
participants?
Yes  No 
If yes, please give details below.
No.
6. Please include below/or attach the consent briefing you will use at the
start of your primary data collection (see notes below that you need to
consider when considering the ethics of your research – not all points
need to be included in the consent briefing if not relevant).
a. Consent
Informed consent must be obtained for all participants before they take part in your
project. The form should clearly state what they will be doing; drawing attention to
anything they could conceivably object to subsequently. It should be in language that
the person signing it will understand. It should also state that they can withdraw from
the study at any time and the measures you are taking to ensure the confidentiality of
data. If children are recruited from schools you will require the permission, depending
on the school, of the head teacher, and of parents. Children over 14 years should also
sign an individual consent form themselves. If conducting research on children you
will normally also require DBS clearance. You will need to check with the school if
they require you to obtain one of these. It is usually necessary if working alone with
children, however, some schools may request you have DBS clearance for any type
of research you want to conduct within the school. Research to be carried out in any
institution (prison, hospital, etc.) will require permission from the appropriate authority.
a. Covert or Deceptive Research
Research involving any form of deception can be particularly problematical, and you
should provide a full explanation of why a covert or deceptive approach is necessary,
why there are no acceptable alternative approaches not involving deception, and the
scientific justification for deception.
b. Debriefing
Debriefing is a process of reflection once the research intervention is complete, for
example at the end of an interview session. How will participants be debriefed (written
or spoken feedback)? If they will not be debriefed, give reasons. Please attach the
written debrief or transcript for the oral debrief. This can be particularly important if
covert or deceptive research methods are used.
c. Withdrawal from the Investigation
Participants should be told explicitly that they are free to leave the study at any time
without jeopardy. It is important that you clarify exactly how and when this will be
explained to participants. Participants also have the right to withdraw their data in