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Research Paper on Cathay Pacific

   

Added on  2020-04-21

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Cathay Pacific 1A RESEARCH PAPER ON THE CATHAY PACIFICA Research Paper on Cathay Pacific ByStudent’s NameName of the ProfessorInstitutional AffiliationCity/StateYear/Month/Day

Cathay Pacific 2INTRODUCTIONCathay Pacific is the airline which is enumerated and centered in Hong Kong, giving scheduled services of cargo and passengers to one hundred and eighty destinations, forty-four countries and territories. Some of the services of the company are: services of cargo, air passenger, airline catering, ground handling, passenger handling and services of aircraft maintenance. The company was founded in 1946 in Hong Kong and has been committed to its home base investments to improve the economy of the Hong Kong. The airline company has more than one hundred and forty-six aircrafts and some of its investments are ground handling companies, catering, and its corporate HQ and the terminal cargo in Hong Kong[ CITATION Cat17 \l 1033 ]. Hong Kong dragon airline is a subsidiary owned wholly by the Cathay Pacific operatingforty-two aircrafts and services to fifty-three destinations. The Cathay and the subsidiaries havemore than 34,000 employees worldwide. It is the world's tenth largest airline measured in termsof sales. In terms of customization, Cathay Pacific airline believes that its size allows it to givemore high quality and personal products[ CITATION Cat16 \l 1033 ].Highlighting its focuses on the services of the customers, airline installed personal videosin every seat in all the three classes of the aircraft. It also provides three methods of making thearrangements of travelling to the customers or passengers: local travel agents, a call centre andthe online. The airline gives services of care for different groups of passengers: those with thespecial need, young passengers and minors not accompanied. As the regard to its peopleadvantage, the members of the crew are well qualified and represented in more than sixtynationalities. Good accessibility is evident in the provision of the aforementioned of three

Cathay Pacific 3options to book the services. The Cathay Pacific won the prestigious best marketingcampaign[ CITATION Ope14 \l 1033 ]. As the industry of airline is increasing it is also affected by an environment like political,economic, and technologies etc. Pestle analysis of Cathay Pacific The pestle analysis comprises six factors from the exterior environment that influence thedecisions of the strategic businesses directly Pacific the legal unfavorable, environmental, technological, social, economic and political[ CITATION Ope15 \l 1033 ].Political Being the active player in the aviation and airline sector, the companies' decision is affected largely by the factors of politics. The company cannot bypass the rules of the state and regulations of any country like security controls and bans on an airline without approval by the government. The policies of the state are affecting the companies' decisions and the favourable structure of politics of any countries gives the opportunity for the Cathay Pacific, and nevertheless, the company have the pre-developed strategy and team to deal with matters of politics in all the countries[ CITATION Liu13 \l 1033 ]EconomicalThe decision of the Cathay Pacific are affected largely by economic factors and can even take the company towards the bankruptcy. The variation of the charges for fuel is the manipulating issue affecting the performance of the company. Regarding the crisis of 2013-2014, the main airline was bankrupt because of the increasing prices of fuel and the operating costs and the recession in the cycle of the economy[ CITATION Iso15 \l 1033 ]. When the Cathay

Cathay Pacific 4Pacific operates in many countries, the indicators of the economy like the rate of joblessness, interest rate, the rate of exchange and financial growth rate influence the planned decision of the company directly. In the study of the airline company, the report of the efficiency of operation is because of the economic factors resulted in a reduction in restructuring and profitability[ CITATION Den12 \l 1033 ].SocialStrategic choice of the Cathay Pacific is influenced by social factors. The company run its operation into many beliefs and having its base in many countries, the policies of the company, services and correspondences are affected by social factors. It uses the combined approaches of the global and local company which focused on the giving the customers best the and also listening to the customers. The initiatives of technology like IT outsourcing and smart sourcing improves the level of service. The airline also respects the norms of local societies and peoples values in every country and celebrates the events like public events, Easter, and Christmas. The company should consider the values, norms and social before working in a given culture[ CITATION Cen13 \l 1033 ]. Technological The strategic decision of the airline company is affected by the technological factors. Thecompany trusts the methodologies of progression for promoting its level of technologies such as buying equipment technology, upgrading the systems of computers, smart sourcing, and IT development of infrastructure. Other issues related to technology are contingency plans, the location of infrastructure IT, technology cost, and availability of the skilled staff and equipment[ CITATION Eva15 \l 1033 ].

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