Human Resource Management Australia Research Paper 2022

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Name of the Student
Name of the University
Author Note

HUMAN RESOURCE MANAGEMENT1
Table of Contents
Descriptive analysis of the organization........................................................................2
Internal environment analysis (SW)...............................................................................5
External environment analysis (OT)..............................................................................6
Significant issues that have been identified...................................................................9
Conclusion....................................................................................................................11
References....................................................................................................................13

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Descriptive analysis of the organization
Swarovski is an Austrian organization and a producer of lead glass that has its
headquarters in Wattens, Austria. The organization is thereby split into the three major
industry areas that include, the Swarovski Crystal Business, that primarily produces lead
glass based jewellery and accessories as well, Swarovski Optik, that produces optical
instruments like telescopes, telescopic sights for rifles and binoculars and Tyrolit, that is
manufacturer of different tools that can be used for sawing, grinding, dressing and drilling
(Swarovski.com. 2019). Swarovski Crystal is currently one of the largest grossing business
units that has been able to develop a global reach of around 2800 stores in 170 countries more
than 27,000 employees and revenue of 2.6 Billion Euros had been gained in the year 2016.
Daniel Swarovski was born in the northern part of Bohemia that is 20 km away from current
border that has been formed with Poland (Swarovski.com. 2019).
Swarovski International Holding AG operates as the holding organization and the
company mainly manufactures and markets the synthetic jewellery stones, optical products,
grinding wheels and abrasives. The organization is known worldwide for translating latest
trends fashionably into the product lines that are mainly faceted by watches, crystal jewellery,
giftware, home décor, collectibles and accessories (Swarovski.com. 2019). Swarovski has
been working on a global basis in order to connect the innovative products with different
business organizations and the imaginative creators across 170 countries in the world
(Aguinis, Edwards & Bradley, 2017). The illumination of brilliant vision is possible with the
help of finest precision-cut crystals that are manufactured by the organization. Swarovski
crystals are considered to be a brilliant inspiration behind the inspirational fashion, art, design
and architecture. Swarovski crystals are developed by the organization for the creative
business operations that are conducted in diverse parts of the world. The regional offices of

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the company that are present in different areas are able to provide major levels of assistance
to the consumers in order to satisfy their requirements (Cândido & Santos, 2015).
The mission statement of Swarovski is to add sparkles to the everyday life of the
customers with the help of high value based products and services that have the ability to
exceed the desires of the customers. The statement that has been developed by the company
is as follows,
“We inspire our colleagues with innovation and reward their achievements while
striving to expand our market leadership.
We assume accountability for our actions as a responsible corporate citizen, and make
decisions that positively influence our world (Swarovski.com. 2019).”
The major vision that has been developed by Swarovski is based on the approach that
has been implemented by the company in order to become a global brand that is able to drive
positive change and also ensures that the company is able to continue its business operations
for many generations. Swarovski also provides details based in the developing nature of the
strategic approach to sustainability that represents beginning of the new phase in the
sustainability journey (Swarovski.com. 2019).
The goals that have been set by the Swarovski group are,
“To protect the people and the natural environment touched by our supply chain
To inspire and enable our designers, collaborators and customers to be more
sustainable
To work towards sustainable production and consumption (Swarovski.com. 2019).”