Impact of 'Push the Envelope Strategies' on Society : Case Study on Google

Added on - 06 Jan 2020

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Research Paper1
Table of ContentsTITLE..............................................................................................................................................3INTRODUCTION...........................................................................................................................3Background..................................................................................................................................3Aim of the research......................................................................................................................3Objectives of the report................................................................................................................3Rationale of the study..................................................................................................................4LITERATURE REVIEW................................................................................................................4RESEARCH METHODOLOGY.....................................................................................................7DATA ANALYSIS..........................................................................................................................7CONCLUSION................................................................................................................................9RECOMMENDATION...................................................................................................................9REFERENCE.................................................................................................................................102
TITLEImpact of 'push the envelope strategies' on society for gathering information: A casestudy on Google.INTRODUCTIONMarketing approach is composition of different terms related to product qualities andmaintaining its reputation in market for long time period. For advertising and attractingcustomers towards goods and services provided by entity. However, manager uses differentstrategies for attracting people through push and pull strategies. Under which, for push strategy,advertising is done for pushing and forcing to customers for purchasing goods while through pullstrategy, products are prepared according customer choice regarding fulfilling their requirements.In addition to this, excess of limit and going beyond it is considered as 'push the envelopestrategy'. It has both aspects as positive and negative for society related to gathering informationand advertising product services. The study is related to presenting this strategy for Google andits advertisement manner. Thus, different aspects of this push the envelop term through thisresearch project.BackgroundIn accordance to this, basic concept including significance and limitations of push theenvelop can be expressed that affects society and its interest for effectiveness of Google. It ismultinational technology company provides internet related services to million peopleworldwide. The number of employees who work for the organization and for providing itsservices are at large scale. Including this, through this assignment, different research methods forconducting research and critical evaluation on this strategy can be introduced. However, variousapproaches to cross the limit of pushing customers is to be described (Andrews and Hampel,2015). Thus, learners are able to understand positive and negative terms of push the envelopstrategy though this report.Aim of the researchTo understand push the envelop strategies for gathering information from Google.3
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