Entry Level Strategy of H&M to Enter China

RESEARCH PAPER

EXECUTIVE SUMMARY
This document has kept its focus on entry level strategy of H&M that has used to enter
China. Partnership has given high range of opportunity to H&M which impacted positively on
profit margins and it has directly helped them in entering Chine market. Along with this, current
position of H&M in all over the world in strong because of its size (more than 4,200 stores in
approx. 62 nations). Lastly, decisions that has been taken by human resources of H&M totally
depends upon the area and the culture which is followed by nation.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
Overview of company and current operating position of H&M............................................5
Review of company's international competitive strategy.......................................................6
Existing organisational design structure and control issues...................................................6
Entry strategy used to enter in other region of H&M.............................................................7
Operational control, production and distribution/supply chain management........................8
Management of Human Resources across borders.................................................................8
Identify Key issues and opportunities of H&M management................................................9
Recommendations to management for improvement...........................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11