The Role of Internet Marketing in Influencing Customer Behavior in UK Fashion Retail
VerifiedAdded on 2022/11/25
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PowerPoint Presentation
AI Summary
This presentation discusses the role of internet marketing in influencing customer behavior in the UK fashion retail industry. It focuses on a study conducted on Marks and Spencer, a major British multinational retailer. The presentation covers the introduction, aim and objectives of the research, literature review, research methodology, data analysis and results, conclusion and recommendation, and references.
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