The Role of Internet Marketing in Influencing Customer Behavior in UK Fashion Retail

Research papers and Secondary data

Table of Content
 Title of the Research
 Introduction
 Aim and Objectives of the Research
 Literature Review
 Research Methodology
 Data analysis and Results
 Conclusion and Recommendation
 References

Title of the Research
The role of internet marketing over influencing the behaviour of
customers within UK fashion retail.
01/04/2
1

Introduction
 The study into consideration is based on evaluating the role of internet
marketing over affecting the behaviour of customers within the UK fashion
retain, therefore, with the increasing digital growth that has been taken through
the globe, traditional aspects of marketing has fabricated through an effective
mode of digitalization which brings the entire globe to the buyer’s doorsteps
within one single click. However, Marks and Spencer is the chosen business
for this analysis. It is a major British multinational retailer that has its base
office is in London, England. The organisation was founded in the year of
1884 through the collaborative efforts of Michael Marks and Thomas Spencer.