Research Plan for Consumer Growth Strategies in the Fashion Industry

Research Plan
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[Insert the Title of Assessment here]
Table of Contents
Table of Contents..............................................................................................................................2
Introduction.......................................................................................................................................3
Research Aim................................................................................................................................3
Research Objectives.......................................................................................................................4
Research Questions........................................................................................................................4
Literature Synopsis............................................................................................................................5
Literature 1: different customer growth strategies used by fashion industry.................................5
Literature 2: Impact of adopting customer growth strategies upon NET-A-PORTER within next
6 year.............................................................................................................................................6
Literature 3: Best customer growth strategies for NET-A-PORTER that leads to increases
financial abilities............................................................................................................................7
Research Methodology and Rationale...............................................................................................8
Ethical Considerations.....................................................................................................................10
References.......................................................................................................................................12
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[AN EXAMINATION OF CONSUMER GROWTH STRATEGIES
IN THE FASHION INDUSTRY: A CASE STUDY ON NET-A-
PORTER]
Introduction
In this competitive era, every business wants to be stay competitive and that is why,
they tries to adopt different strategies which helps them to provide better growth
opportunities. In the same way, current research plan is also based upon different consumer
growth strategies which helps them to leads towards success. It is also analysed that growing
customer base basically relies on a growth in sales and even by providing better customer
experience that helps to sustain the brand image of the company. Therefore, current research
plan also describe how to successfully deliver customer experience at all customer channels
in order to increase customer growth and customer loyalty. The chosen firm for this report is
Net-a-Porter which is a top fashion brand for incredible women which serve more than 800
coveted designer brand such as Gucci, Chloe and Saint etc. The quoted firm is a part of
YOOX NET-A-PORTER and it is registered in England & Wales.
Research Aim
The research is all about to analyse different growth strategies in a fashion industry that helps to
generate more revenue options so that it will leads to sustain brand image at global level.
Rationale: The reason for choosing the topic i.e. “an examination of consumer growth
strategies in the fashion industry: A case study on NET-A-PORTER” is such that researcher
have their own interest that helps them to raise their area of knowledge. Further, on
researching this particular topic will help to gain knowledge related to consumer preference
so that it may be apply in their future as well. On the other side, another reason of study on
the particular topic is such that may be university assign this topic and that is why, it is
necessary to do research on it.
Aim: “To examine different consumer growth strategies that creates direct impact upon
Fashion industry: A case study on Net-A-PORTER”
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Research Objectives
In this research plan, researcher describe different consumer growth strategies that
helps a fashion industry to reach their defined aim. The goals are achieved and it can be
analysed when company set benchmarking goals and if these are attained, this shows goal is
attain. In order to accomplish goal, researcher chooses human resource, financial resources,
technological resources. It is attained within 60 days from 20th November onwards.
Research Objective 1: To determine different customer growth strategies used by fashion
industry.
Research Objective 2: To identify the impact of customer growth strategies upon NET-A-
PORTER within next 6 year.
Research Objective 3: To recommend best customer growth strategies for NET-A-PORTER
that leads to increases financial abilities.
Research Questions
Research Question 1: What do you understand by customer growth strategies?
Research Question 2: What are different customer growth strategies opted by NET-A-
PORTER?
Research Question 3: What is the relationship between customer growth strategies and
increases financial performance of NET-A-PORTER ?
Research Question 4: What impact did NET-A-PORTER analyse while implementing
customer growth strategies?
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