The Impact of Social Networking Websites on Product Sales: A Case Study of Cafe Nero

Programme: FdA Business and Management
Module: Foundation Project
Assessment Type: Research Plan
Assessment No: 1
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[The impact of social networking websites on product sales from a consumer perspective: A
case study of Cafe Nero in the Borough of Brent".]
Table of Contents
Introduction..........................................................................................................................................3
Research Aim.....................................................................................................................................3
Research Objectives..........................................................................................................................4
Research Questions...........................................................................................................................4
Literature Synopsis................................................................................................................................5
Literature 1: Author Name, Literature Title, Date..............................................................................5
Literature 2: Author Name, Literature Title, Date..............................................................................6
Literature 3: Author Name, Literature Title, Date..............................................................................6
Research Methodology and Rationale...................................................................................................7
RESEARCH METHOD..............................................................................................................................7
Ethical Considerations...........................................................................................................................9
Bath Spa Research Ethics Approval Form..............................................................................................9
References...........................................................................................................................................10
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“The impact of social networking websites on product sales from a
consumer perspective: A case study of Cafe Nero in the Borough of
Brent".
Introduction
In present time, sales process is basically comprised with number of practices, which
helps a business organisation in meeting the desired goals and objectives. Including this, it is
said that there are various elements like media, technology and more which affects the sales
of products and services offered by a business organisation (Akman and Mishra, 2017). Here,
one of the crucial element that came in front i.e. social networking websites, which impacts
upon sales in both positive and negative manner. On the other hand, it is vital for business
organisations to enhance their sales, as it directly impacts positively upon profit margins and
productivity as well of the business organisation. Social media, has helped people and
business organisations in connecting and helped firm in getting much more information in
regards to what exactly the customers are looking for.
In the same way, Cafe Nero in the Borough of Brent has also started dealing with the
issue, where number of social sites like Facebook, Instagram and so on impacted in both
negative and positive sense over sales of products and services offered by this Cafe Nero
among Brent. Basically, Cafe Nero is basically a casual coffee-shop chain that consists with a
particular menu, which was found in the year of 1987 of Italian-style light dishes along with
specially blended drinks. On the other hand, investigator has developed the topic to conduct
the investigation on looking at the variations within the products sales and services offered by
them to customers based on their perspectives, that they are having.
Research Aim
Without an aim, an investigation cannot be developed and it is also may be possible
that investigator would not become able to collect the relevant data on the chosen topic
(Mimoun, Poncin and Garnier, 2017). In present research, the investigator has considered a
particular aim, which will directly lead the whole investigation to pull pit favourable
outcomes.
Research Aim - “The impact of social networking websites on product sales from a
consumer perspective: A case study of Cafe Nero in the Borough of Brent".
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Research Objectives
 Research Objective 1: To compute, 9% decline within the customers negative
responses with the help of effective social media approaches within 10 months.
 Research Objective 2: To identify the different social media platforms that can help
Cafe Nero in enhancing the customer base by 25% in near future 15 months.
 Research Objective 3: To evaluate number of ways that could help Cafe Nero in
enhancing the profitability by 12% considering social media as major element within
10 months.
Research Questions
 Research Question 1: Understanding the particular concept of social networking
websites while business perspective ?
 Research Question 2: What are the different social media platforms, which can be
utilised by Cafe Nero to sustain within the market ?
 Research Question 3: How Cafe Nero, could effectively improve profit margins
through taking in use of social media ?
 Research Question 4: What are the challenges that can be faced by Cafe Nero while
using social media platforms that considering customers perspectives ?
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