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Research Porject

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Added on  2023-04-04

Research Porject

   Added on 2023-04-04

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Analysis of the
research
TASK 4
Research Porject_1
Research Aim and Objectives
Aim:
To identify the impact of brand image on customer purchasing behaviour: A case study of Burberry retail fashion
retail UK.
Objectives
To evaluate the impact of brand image on the customer purchasing behaviour
To assess the importance of brand image of Burberry on the customer purchasing
To analyse the relation between the brand image and the purchase decision of customer
To recommend different methods to Burberry for enhancing brand image of the organization.
Research Porject_2
Theme1: Brand image has huge impact on the
consumer purchasing behaviour
Do you agree that
brand image has huge
impact on the
customer purchasing
behaviour
Strongly disagree Disagree Neutral Agree Strongly agree
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Series1
Research Porject_3

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