This report discusses problem-solving strategies and marketing plans for Alshaya Company, a multinational retail franchise. It covers topics such as how marketing techniques and tools can sustain the policy of an association and how this impacts on the marketing plans, advertising methodologies and approaches that supply to a marketing plan within complex organizations, addressing hazards linked with the marketing plan, and developing an advertising plan that will accomplish strategic objectives for a multifaceted organization. The report also includes a table of contents, introduction, and references.