Market Strategies in an Emerging Global Market

This research project focuses on market strategies in an emerging global market, specifically looking at L'Oreal cosmetics. It explores the factors used by companies in marketing their business at a global level, the benefits of L'Oreal cosmetics in sales improvement in overseas business place, the problems encountered by businesses for promoting their product variety in the international market, and various methods L'Oreal can use to increase their marketing of cosmetic products. The research methodologies used include a qualitative approach, sampling, data analysis, and ethical considerations.

RESEARCH PROJECT: MARKET
STRATEGIES IN AN EMERGING
GLOBAL MARKET

Table of Contents
INTRODUCTION...........................................................................................................................4
P1 Research proposal......................................................................................................................4
P2 Literature review.......................................................................................................................4
Theme 1:- Factors used by company in marketing their business at global level......................4
Theme 2: - Benefits of L'Oreal cosmetics in sales improvement in overseas business place.....5
Theme: - 3 Different problems encountered by business for promoting its product variety in
international market.....................................................................................................................6
Theme 4:- Various methods L'Oreal can use to increase their marketing of cosmetic products.6
P 3 Research methodologies............................................................................................................7
3.1 Research approach.................................................................................................................7
3.2 Research methodologies........................................................................................................7
(i) Sampling.................................................................................................................................7
(ii) Data analysis..........................................................................................................................8
(iii) Access, ethical consideration and cost..................................................................................8
P4 Data analysis and interpretation...............................................................................................10
4.1 Data collection.....................................................................................................................10
4.2 Data Analysis.......................................................................................................................11
P 5 CONCLUSION AND RECOMMENDATION......................................................................21
5.1 Conclusion...........................................................................................................................21
5.2 Recommendation.................................................................................................................21
P 6 PERSONAL REFLECTIVE STATEMENT...........................................................................23
6.1 Refection on effectiveness of research methods with respect to objectives of research
project........................................................................................................................................23
P7 Alternative research methodology learnt in research...........................................................24
6.3 Areas of Further research.....................................................................................................24
CONCLUSION..............................................................................................................................24
APPENDIX....................................................................................................................................25
Research Proposal Form...........................................................................................................25

Aim and objectives...................................................................................................................25
Research Question...................................................................................................................25
TIME PLAN..................................................................................................................................28
RESEARCH METHODOLOGIES...............................................................................................30
REFERENCES..............................................................................................................................39

INTRODUCTION
Marketing strategies represents over success plan of business as it comprises activities to
reach people and turn them into customers. With increasing globalisation, the process of
interacting ad integrating people is rapidly changing and becoming necessary part for growth of
business.
The present study will focus on outline marketing strategies which can followed by firm
with emergence of global market. The research is specific to L'Oreal is a French company which
deals in personal care and cosmetic. It is known as world’s biggest company in the field of
cosmetics and has developed activities by focusing on specific ranges that is sun protecting, hair
and skin care, make-up, fragrances and hair colour.
The study will outline proposal for entire research which comprise specific and objectives
of research, methods of research which will be used, time plan and secondary information on
different market strategies in an emerging market. On the other hand, project will outline
findings by applying to analytical tools and will recommend improvement measure to intended
audience of research project. Thus, it will conclude by reflecting on learning from research
methods s and alternative research method which could have been used for the research report.
P1 Research proposal
Incorporated in research proposal form as attached in appendix.
P2 Literature review
This is an approach that includes scholarly articles and papers which includes the current
knowledge of the findings. In simpler terms it refers to discussion on a topic wherein the writer
authenticates the facts and finding written in the research with help of views and thoughts of
different authors. This is done with the help of article and journals of different authors and
academicians.
Theme 1:- Factors used by company in marketing their business at global level
According to Solberg (2017) different factors of globalisation that company use in order
to do marketing in international market are economies of scale, difference between tax system,
use of different growth strategies, technological changes and many other factors. For example,
L'Oreal is having sustained technology changes in the business so that information related to
products can be transmitted to international market and customers with less cost and time.
Companies that are rising in domestic market may not get satisfied as there selling needs are not
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able to fulfil so they are required to expand their business in international market. For example,
L'Oreal was able to have a good sale in its domestic market and that is the reason to expand its
sales related to cosmetics company expanded its business to the international market.
Dyreng and et.al., (2015) argued that there are different tax systems that differ from
country to country so companies usually face lots of problem to do marketing at time of
promoting the company at the global level. In order to overcome this company can use different
strategies that can take their business at height and solve these tax related issues. For example,
L'Oreal can build good relation with other countries so that trade barriers do not affect the
business and company is able to make a good place in international market.
Theme 2: - Benefits of L'Oreal cosmetics in sales improvement in overseas business place
Mathews and et.al., (2016) stated that company usually search for new people that are
interested to buy the product and services as it aids the business in improvising its sales in new
area of market. There is different product strategy that helps the company to improve its sales in
the oversees market. For example, L'Oreal cosmetics have benefited the company to improve its
sales in oversees market. Linh (2018) argues that customers are interested to buy the benefits and
not the products so companies have to work on products improvement that leads to increase in
sale of the business in global market. As seen in case of L'Oreal that demand of its luxury
cosmetics have been increasing globally and company is expecting to have broader beauty
market in coming years. Company is succeeding in all over the global market due to its cosmetic
products having higher demand. The main reason is that company is selling its cosmetic products
on basis of customers demand and it is not generalising the demand due to restricted cultural
believe but making ample number of brands that are appealing in variety of segments of global
business market. The goal of the company is to make its goods local in international market.
According to Cleveland and et.al., (2016) to sale a product in global market a large
number of resources are required and company have to use these resources in effective manner
keeping in concentration about the cultural norms of the country. L'Oreal cosmetics have
improved the sales of their business as they are having clear understanding about the cultural
beliefs of global market and company is coming with such innovative products that matches with
the customers beliefs related to culture.
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Theme: - 3 Different problems encountered by business for promoting its product variety in
international market
Agarwal and Wu (2018) emphasized on different challenges that company usually face in
marketing their products to global market. For taking business to international market a proper
research is required so that company can make product development strategy. For example, it is
tough procedure for company L'Oreal to gain the trust of international customers that are already
being using there local products from many years and there different language and culture is also
a big challenge for L'Oreal. Another big challenge is foreign law and regulations as to trade in
other countries tariffs and some legal costs are involved in order to enter a new market.
Kalafsky and Duggan (2016) argued that these challenges can be overcome if company
make different strategy like making the packaging identical to any famous product in that
country, standardized adverting techniques can be used by the company. As preference of the
consumers are not universal so company should focus on local preferences that is providing
products and services that are matching with the customers’ expectations. A good understanding
of the local market can lead to success of the business in global market. Having advance
technology and better economies of scale can help the company to manufacture their products in
other countries.
Zimmerman and Blythe (2017) stated that the challenges that company face globally are
also based on pricing and promotions as appropriate pricing strategy have to be implemented by
having proper research and extensive use of social media have to their competition is there not
only with large scale industries but also with the small market players.
Theme 4:- Various methods L'Oreal can use to increase their marketing of cosmetic products.
According to Martin and et.al., (2017) company can use different methods to increase
marketing related to products. Companies can increase their network and can build partnership
with other international partners. For example, L'Oreal can use content marketing that is
company can access qualified leads from global market and can build new channels in order to
sell the cosmetic products. At the starting company can launch its new cosmetic product at a
reasonable price so that customers are able to afford it. In Order to build a strong relation with
the customers company have to come up with quality products that differ from other
international products. For this company have to do proper research and accordingly invest for
the development of the product.
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In this chapter, it explains the benefits of globalization for company and also define the
challenges that they faced at global level while marketing activities.
P 3 Research methodologies
3.1 Research approach
This refers to as a detailed plan that outlines all the steps and assumption which are followed
in carrying on the research (Grosse, 2016). There are majorly two types of approach which are
deductive approach and inductive approach. In the present research the research has employed
inductive approach to research. This theory is used by the researcher because of the reason that it
inductive approach not include making of hypothesis and rather initiates by forming aims &
objectives.
The design of the research is defined as choice of method which is used by scholar in
accomplishing the study by achieving aims and objectives. The nature of research can be of two
types that is descriptive and experimental (Bell, Bryman and Harley, 2018). The following
research, the academician has used descriptive research because of the reason that it has used
qualitative research.
3.2 Research methodologies
It is referred to as the different methods which are used in the initiating and carrying on the
research and to reach to some conclusions. The research design is basically of two types that is
qualitative and quantitative approaches. The quantitative research is a method wherein the
researcher quantifies the problem that is uses numbers to solve the problem (Gravetter and
Forzano, 2018). On contrast to this, the other research that is qualitative research is a type of
study which studies the behaviours, attitudes and thinking for the purpose of solving the research
aim (Corbin, Strauss and Strauss, 2015). In the present research the researcher has used
qualitative method to accomplish the research aim.
(i) Sampling
For doing any research the important thing is the data which needs to be analysed for
meeting the aim and related objectives or goals of the study (Green and Thorogood, 2018). The
data can be collected from two different sources which are primary source of data and secondary
source of data. In the current study the scholar has incorporated and accumulated facts and
figures from both the primary and secondary sources. Collection of the data is done from both
the sources because of the reason that primary source of data aids the scholar in collecting
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original data by going directly to the respondent or the source where information is incepted. On
the flip side, another source of data that is secondary source of the information is collected in
order to authenticate the collected information with help of some journals, articles and other
related sources (Sutter, Vasconcellos and Polo, 2014).
The sampling refers to as a system wherein out of the whole population some of the
samples are selected on whom all the research methods are applied for reaching to some
conclusion. For the current study undertaken the scholar has used the sample including 20
managers of L'Oreal company from whom the data is collected by way of survey and
questionnaires (Lasserre, 2017).
(ii) Data analysis
It is a process within which the researcher differentiates and sort the data and then analyse
and evaluate the data for the reason of interpreting some inferences from the collected data.
Qualitative and quantitative data analysis are two type of data analysis which can be used by
academician for analysing the data collected. Under qualitative analysis of data some meaning is
extracted from the raw data collected (Johnson, Reynolds and Mycoff, 2019). This is done by
way of applying some statistical and mathematical tools and then concluding them. Under
qualitative data analysis, the data is analysed in non- numeric form like interview, audio and
video recordings. For conducting the undergoing study, scholar has used the qualitative data
analysis wherein thematic analysis is used along with the graphical presentation of the analysed
data.
(iii) Access, ethical consideration and cost
These three are the most important factor which are to be considered. It is because of the
reason that without cost no work can be accomplished (Adams and Lawrence, 2018). The cost
incurred while conducting the research is £50. The cost is incurred on things like stationery,
arranging for the resources of research like computer, internet access and many other
equipment’s.
All the information is accessed from authentic sources that is from different books,
journals, library, online articles, and other related sources. Also, while conducting the research
the researcher has taken into consideration all the ethical issues relating to research process. The
ethics refers to as the norms which the researcher has to follow while carrying on the research.
The researcher in this research has signed Ethics Approval Form from all the respondents before
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asking them the questions and has taken permission from the company before asking questions
from the managers (Motohashi, 2015).
In this chapter, researcher used different types of methods in order to get finding better
which helps to draw effective conclusion.
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P4 Data analysis and interpretation
4.1 Data collection
Survey Questionnaire
Name:
Age:
Gender:
1. How according to globalisation has impacted business operations?
 Access to bigger markets
 Changes in business strategies
 Increased competition
2. Have L'Oreal experienced changes in business strategies when managing international
options?
 Yes
 No
3. According to you what department of L'Oreal experienced major change is strategic
planning?
 Human Resource
 Marketing
 Customer care
 Production
4. What according to are the factors experienced by L'Oreal in marketing of business according
to current trends?
 Marketing Content
 Marketing Platform
 Ethical consideration
5. Do you think changes in marketing strategies in an emerging global market benefited
L'Oreal?
 Yes
 No
6. What according to you is the major benefit to L'Oreal of changing marketing strategy as per
emerging global market?
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 Increase in diverse customer base
 Sales enhancement
 Ethical marketing
7. Do you think digital marketing strategies of L'Oreal are successful in emerging global
market?
 Yes
 No
8. What according to you is the major challenge faced by L'Oreal during promoting the goods
and services in the international market?
 Identifying personas
 Customer data
 Budget
 Managing website
9. Do L'Oreal provides continuous training to marketing team for making employees aware
about emerging trends of global market?
 Yes
 No
10. Can you recommend L'Oreal ways for increasing their marketing of its cosmetic products?
4.2 Data Analysis
Theme 1: Changes in business strategies is the major effect on business because of
globalization
How according to global business has impacted company? Frequency
Access to bigger markets 7
Changes in business strategies 8
Increased competition 5
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Interpretation: with the analysis of the above question it can be interpreted that maximum
manager responded that the major impact of the global trade on the company is changes in the
business strategies. It is because of the reason that due to globalization now the company has to
adapt to new strategies. But another set of respondent says that globalization leads to increase in
access to bigger market. It is due to the reason that with globalization the market to serve for a
company increase to whole globe. The rest of participants articulates that globalization impact
the business operation by way of increasing competition. It is because of the increase in market
share.
Theme 2: Yes, L'Oreal experienced changes in business strategies when managing
international options
2. Have L'Oreal experienced changes in business strategies when managing
international options? Frequency
Yes 13
No 7
12

Interpretation: by analyzing the above data it was inferred that majority of manager agreed that
yes L'Oreal has experienced changes in business strategies. It is due to the fact that with increase
in the level of business the company has to make changes in the strategies because now it has to
deal with large scale business. But the remaining participant articulates that it need not to change
its strategy because globalization will lead to increase in the cost for the company. It is because
of the reason that with marketing in globalized business trends it is very expensive to cover
marketing at the global level.
Theme 3: Marketing department of L'Oreal experienced major change is strategic
planning with emergence of global market
3. According to you what department of L'Oreal experienced major change
is strategic planning? Frequency
Human Resource 4
Marketing 8
Customer care 6
Production 2
13

Interpretation: with evaluation of this question it was concluded that the department which had
to undergo maximum changes is the marketing department. The reason underlying this fact is
that the consumers of every country is different from one another. Therefore to promote the
products and services of L'Oreal it is for business to change its promotional strategies. Another
segment of the respondent feels that customer care is the second changed department because the
customer of every region is different so the company has to take into consideration this fact.
However, rest employees feel that human resource and production department are least changed
department.
Theme 4: Marketing content is the major factor experienced by L'Oreal in marketing
business in accordance in current trends
4. What according to are the factors experienced by L'Oreal in marketing
of business according to current trends?
Frequency
Marketing Content 8
Marketing Platform 7
Ethical consideration 5
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Interpretation: with the analysis of the above collected data it is inferred that in accordance with
latest trends the maximum factor affected is the marketing content. This is because of the reason
that every country has its own requirement of the consumers. Therefore L'Oreal has to make
changes within its marketing content in accordance with the requirement of the consumers of
different countries. The remaining employees feel that the factor experienced by company is
marketing platform and ethical consideration because different countries have different ways of
marketing and different ethics are followed by different countries.
Theme 5: Yes, majority of managers agreed that changes in promotional schemes at
international level benefited L'Oreal
5. Do you think changes in promotional schemes at international level
Frequency
Yes 16
No 4
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Interpretation: yes with the analysis of the data maximum respondents articulated that changes
in marketing strategies benefited the company because of the reason that because of marketing
new consumers were added in the company which were untapped earlier. Rest of the participants
felt that it has not benefited the company because it increased the cost for the company as now it
has to market product in more countries.
Theme 6: Sales enhancement is the major benefit to L'Oreal of changing marketing
strategy as per emerging global market
6. What according to you is the major benefit to L'Oreal of changing
marketing strategy as per emerging global market?
Frequency
Increase in diverse customer base 4
Sales enhancement 10
Ethical marketing 6
16

Interpretation: with the analysis of the collected data it was interpreted that the maximum of the
respondent agreed to the fact that sales enhancement is the advantage to company according to
the changes in the marketing strategies according to the latest global market. The reason behind
this fact is that because of globalization the area of selling increased and because of increase in
marketing content the sales of the company increased to a great extent. On the other hand some
of the respondents states that the benefit is ethical marketing. This is due to the fact that because
of increase in competition, more focus was given on ethical marketing. The minority of
employees felt that the benefit was increase in diverse customer base. It is so because every
country has its own set of consumers which becomes consumers of L'Oreal as well because of
globalization.
Theme 7: Yes, majority managers of L'Oreal think digital marketing strategies of company
are successful in emerging global market
7. Do you think digital marketing strategies of L'Oreal are successful in
emerging global market? Frequency
Yes 16
No 4
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Interpretation: with the analysis of this question it was analyzed that majority of respondent
stated that yes digital marketing strategies of the company are helpful in the international market.
It is due to the fact that in this globalized era the marketing has become digitalized because it is
not possible for the company to market its products and services all over the globe. Therefore, to
meet this problem the company has focused on digital marketing as this type of marketing is less
expensive and covers a large market share. Rest of the respondents states that it is not successful
for the company.
Theme 8: Identifying personas is the major challenge faced by L'Oreal during promotions
of goods and services within international market
8. What according to you is the major challenge faced by L'Oreal during
promotions of goods and services within international market? Frequency
Identifying personas 9
Customer data 3
Budget 6
Managing website 2
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Interpretation: from the analysis of the information collected it was interpreted that according to
the majority of the employees the major challenge faced by the company during marketing its
goods and services within the international market is the identification of personas of the
consumer. It is a major challenge because of the fact that in every person is different in every
aspect whether be it needs, wants or preferences. Therefore, while doing the globalized business
it is necessary to understand the needs and preferences of the consumers which is very difficult
for the company to identify. Some of the respondents feel that budget is a major challenge
because of the reason that in doing business at global level much cost is involved which is a
challenge for the company. Rest of the respondents states that managing website and managing
customer data is a challenge.
Theme 9: Yes, L'Oreal focuses on continuous training to marketing team for making
employees aware about emerging trends of global market
9. Do L'Oreal provides continuous training to marketing team for making
employees aware about emerging trends of global market? Frequency
Yes 14
No 6
19

Interpretation: by evaluating the fact that L'Oreal provides continuous training to its marketing
team employees in accordance with the emerging trends of the global market majority of
respondents agreed. It is because of the reason that business exist in a dynamic world so there are
many changes taking place. Therefore, the company has to provide proper training top its
employees so that they can cater to the needs of consumers all over the globe. However rest of
the participants do not agree to this fact.
Theme 10: Recommendation of ways for increasing their marketing of its cosmetic
products to L'Oreal
Interpretation: the major recommendation to L'Oreal to increase their marketing of products and
services is that they should employ ethical marketing because this type of marketing strategy
focuses on taking into consideration the cultural values and the thinking and way of living of the
consumers living in different countries. This is because of the reason that every country has iots
own set of cultures and behaviours followed by the residents.
In this section, researcher gather more information through respondents, they interpretate
data and provide appropriate results.
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P 5 CONCLUSION AND RECOMMENDATION
5.1 Conclusion
In accordance with the analysis, it is concluded that increase in global trade has impacted
business plans and operation for a long run. It is identified with emergence of global market
L’Oreal experienced changes in access to bigger markets, increased competition and changes in
strategic planning. Further, from the analysis it is evaluated that managers of Cosmetic company
experienced major changes of strategic planning in marketing department for which it has
become important for the firm to provide continuous training to employees. Further, from the
analysis of survey questionnaire it is identified that marketing content is the major consideration
by L'Oreal to manage successful marketing with current trends. In accordance with the view of
managers it can be concluded that changes marketing strategies of cosmetic company has
benefited L'Oreal as it led to changes like ethical consideration when promoting products.
Further, it supported increased in diverse customer group and systematic and
synchronised marketing approach. Hence, from the study it is concluded that emerging global
market has led to successful changes in marketing planning of L'Oreal but has emerged with
challenges like identifying personas, customer data, etc. With over all analysis it is identified that
managing appropriate changes in marketing strategies with emerging global market will helps
the firm in ethical marketing and meeting expectations of diverse customers.
5.2 Recommendation
In accordance with analysis and views of managers of L'Oreal over survey questions few
recommendations can be made to improve marketing strategy and planning to company to
manage competition with increasing globalisation. Some recommendation are as follows:
 Identifying persona when marketing in global market is the biggest challenge for the
company for which company should focus on first identifying its target on the basis of
preferences for specific product range. Further, marketing team of company should create
profile for each customer which will assist in easy customer data management and then
firm to craft message keeping in mind individual buyer expectation. The synchronised
step will help in help in profiling customers and successful marketing by considering
ethics.
 In accordance with ethical marketing company should focus on considering cultural
beliefs and moral values of customers. For example, when marketing the firm should
21

eliminate the risk of racism, gender bias, religious beliefs, etc. These are the
consideration which will assist L'Oreal in gaining loyalty and building trust of global
buyers via marketing.
 L'Oreal should focus on organising continuous training of marketing employees about
current trends of marketing like artificial intelligence, chatbots, etc. The approach will
assist management in identifying specific needs of global buyers easily.
This chapter consist with suggestion for organization to improve their quality of services
and products.
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P 6 PERSONAL REFLECTIVE STATEMENT
6.1 Refection on effectiveness of research methods with respect to objectives of research project
The current study is related to investigate marketing strategies in an emerging global
market. For carrying on with the current research, the scholar used number of methods to
research. Firstly, he has used interpretivism technique that aids to interpret the elements of study.
Thus, it is method that aids to determine the depth information to research topic. On the other
hand, researcher has used inductive technique with help of which different theories and
observations are discussed. Additionally, I have used analysis which is qualitative in nature
which led to framing of questionnaire. This was done in order that survey is conducted to know
the impact of different promotional activities in the international marketing. Thus, the scholar
has made use of descriptive technique because they want to know the information in detail to
research can be obtained and detailed investigation can be conducted to identify the impact of
marketing strategies in an emerging market.
Therefore, I have used primary approach to collect the first-hand information. However,
this can be done with interview, questionnaires and schedule method etc. To carry out the further
investigation researcher has used questionnaire approach. Hence, researcher has used sample
random techniques with use of non-probabilistic approach by selecting the sample size of 20
respondents as customers. It has helped me to collect the information on marketing strategies in
global market. Lastly, researcher has provided suggestive measure to cope with challenges of
globalisation to meet out international requirements. While conducting the research on the
different promotional ways and strategies employed from side of companies in global business
market within the cosmetic product I learnt that making aim and objective is really a very
difficult and confusing task. It was very difficult for me to form and make the aims. But by
taking many initiatives I managed to make the aim but it was not perfect. Then with help of my
tutor I finally prepared an aim. But that was not enough with aim I also have to make some
objectives which helps in simplifying the process of achieving the aims. This was an easy task
because of the reason that aim was clear so it was easy to form objectives.
The next what I learned that for the research approach inductive approach is good as the
research type is qualitative research. Also, I learnt that it is necessary to collect the appropriate
data from relevant sources because the whole data analysis is based on the data collected.
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P7 Alternative research methodology learnt in research
From the above research I learnt that instead of inductive approach the deductive could
have been used. But this cannot happen because for deductive approach there is need of
quantitative information that is not being accumulated within this study. Also, this research could
have been improved by using interview method instead of survey and questionnaire. But this
could not be used because it takes a lot of time.
6.3 Areas of Further research
According to me the research could have been improved by choosing the appropriate and
relevant secondary sources of data. Also, the research could be improved with the help of taking
into consideration more ethical issues like having full consent of the participants and keeping the
data collected safe and confidential.
CONCLUSION
By the completion of the research it was concluded that yes there are different marketing
strategies in the emerging global market which are to be taken into consideration by the
companies while going in global market. In this research it was outlined that there are various
strategies which company can sue in marketing its products and services at global level. The
most focused part of marketing at time of global level is to take care of marketing content that is
what the company wants to communicate to the consumers. In the end some challenges were
outlined like identifying persona, budget and many other things. In the end some
recommendations were highlighted. At last reflection of the learning from the research was
discussed.
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APPENDIX
Research Proposal Form
Unit Unit 11 – Research Project
Proposed Title Marketing strategies in an emerging global market
Section One: Research title, aim, objectives, questions
Aim and objectives
Aim: “To investigate the marketing strategies in an emerging global market: A study of L'Oreal S. A”.
Objectives:
 To outline the factors of globalisation in context of the latest trends used by L'Oreal in
marketing their business.
 To examine the benefits of L'Oreal cosmetic products to raise the sales enhancement in
overseas market.
 To Access the challenges faced by L'Oreal in marketing their products and services in
emerging global market.
 To provide recommendation to L'Oreal company to use various method to increase their
marketing of cosmetic products.
Research Question
1. What are the factors of globalisation in context of the latest trends used by company in
marketing their business?
2. What are the benefits of L'Oreal cosmetic products to raise the sales enhancement in overseas
market?
3. How to examine the challenges faced by company in marketing their products and services
in emerging global market?
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Section Two: Reasons for choosing this research project
Rational: By viewing the latest trend in cosmetic product's researcher find this topic
interesting and that's the reason of selecting their topic and collecting lot of data from various
sources. As various authors had already collected the data relevant to that topic and that's the
reason researcher is more overwhelming to know more about the strategies which is used by
company to promote their products in the market.
Section Three: Literature sources searched
Theme 1: Factors of globalisation in context of the latest trends used by company in
marketing their business
According to Flowerdew, (2016) stated that in relation to globalisation, technology
advancement is the best trends which is used by company to promote their product and services in
international market. By this technology advancement they can online promote their company and
their new design of such products and also attract large scale of customers through the innovative
concepts of advertisement.
Sutter and et.al., 2015, criticised that due to changes in technology it results in facing lot of
crises such as hacking the company sites, infringing the design and also competitors of same products
enter into the market with the same products and at low prices.
Theme 2: Benefits of L'Oreal cosmetic products to raise the sales enhancement in overseas market
As per Ramli, 2015, suggested that the major benefits and strategies which is used by company
to enhance their selling prices is relevant to bringing new and innovative design in their products and
also produce such products which are related to herbal and natural care.
Martin-Sardesai and et.al., (2017) argued that if customer demand for herbal products which
results in lot of wastages of such products and also, they are to be properly authorised from the
laboratory as customer skin are sensitive. Thus, there are more chances of choosing the right products
on view point of customers.
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Theme 3: Challenges faced by company in marketing their products and services in emerging
global market.
Kanai, Grant and Jianu, (2018) examined that the challenges which is faced by company is in
relation to strict norms imposed by government in context of import and export of goods and services
in global market and also the communication gap between the company and customer to get revert
back from their reviews and feedback which they given in their products and services.
Sahota, 2014, viewed that the challenges can be easily overcome if they enhance their
culture values and also the communication gap will be sorted if they make such planning. The
author also discussed about the challenged which is green marketing that is focused on ethical
and environmental considerations.
REFERENCES
Books and Journals
Flowerdew, L., 2016. A genre-inspired and lexico-grammatical approach for helping postgraduate
students craft research grant proposals. English for Specific Purposes. 42. pp.1-12.
Kanai, J. M., Grant, R. and Jianu, R., 2018. Cities on and off the map: A bibliometric assessment of
urban globalisation research. Urban studies. 55(12). pp.2569-2585.
Martin-Sardesai, A. and et.al., 2017. Government research evaluations and academic freedom: A UK
and Australian comparison. Higher Education Research & Development. 36(2). pp.372-385.
Ramli, N.S., 2015. Immigrant entrepreneurs on the world's successful global brands in the cosmetic
industry. Procedia-Social and Behavioral Sciences. 195. pp.113-122.
Sahota, A. ed., 2014. Sustainability: how the cosmetics industry is greening up. West Sussex, UK:
Wiley.
Smith, J., 2016. Reflections on teaching research ethics in education for international postgraduate
students in the UK. Teaching in Higher Education. 21(1). pp.94-105.
Sutter, M. and et.al., 2015. Country of origin image and foreign markets strategy: Analysis of the
Brazilian cosmetics company Natura. Revista Brasileira de Marketing. 4(3).
Section Four: Activities and timescales
27

TIME PLAN
Activity 22nd to
27th
july
27th
July to
14th
Ausgu
st
15th
27th
August
to
28TH
Augus
t to 7th
Septe
mber
8th to
21st
Septem
ber
22nd
Septe
mber
to 3rd
Octobe
r
4TH to
20th
Octobe
r
21st
Octobe
r to 1st
Nove
mber
2nd to 15th
Nove
mber
16TH
27th
Nove
ber
Select the topic
Reflect
Literature review
with themes
Methods are to
be described
along with the
types
Facts and figure
are to be
identifies
After examining
the facts,
questionnaire is
to be prepared
Data is to be
gathered from
such raised
28

questionnaire
Thematic
method is to use
to analyse the
data
After analysing
the data recheck
the gather
information.
Final submission
day
Section Five: Research approach and methodologies
RESEARCH METHODOLOGIES
It includes the systematic planned and procedure which is used to carry the research work
in the authentic way.
Methods Types Justification
Research design Quantitative and Qualitative It includes various method to
carry the research work and here
researcher will apply the
Qualitative method to carry their
research work. Thus, can raise
various queries to gather
information from such sources.
29

Research approach Inductive and Deductive Researcher will apply inductive
method to gather information and
data from such source. They carry
various plan and procedure to
collect data from such sources.
Research Nature Descriptive Researcher uses the Descriptive
method to get detailed
information from the selected
topic. By this method there are
more chances to get the accurate
results.
Data Collection Primary and Secondary In this researcher will use both the
method to gather information as
by applying primary method it
helps to gather the original
information and secondary
method is used to collect data
from other sources. Thus, both
methods are necessary to collect
the accurate data.
Data Analysis Thematic and Non thematic
method
Researcher will apply the
thematic method to distinguish the
information presentable, so that
their research look different from
other researcher
Sampling Random Sampling method Researcher will apply the random
sampling method to carry their
research activity. In this research,
Researcher gather information
30

from 20 mangers to get the
accurate results.
Ethical consideration Ethics are certain norms which the
researcher needs to carry at the
time of carrying their research
work. They cannot disclose any
information without taking
permission from the company and
their employees working in the
organisation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: (name) (date)
4_1569848133 (1)
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
31

Appendix
32

33

34

35

36

37

REFERENCES
Books and Journals
Adams, K.A. and Lawrence, E.K., 2018. Research methods, statistics, and applications. Sage
Publications.
Agarwal, J. and Wu, T., 2018. The Changing Nature of Global Marketing: A New Perspective.
In Emerging Issues in Global Marketing (pp. 3-11). Springer, Cham.
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Cleveland, M. and et.al., 2016. Identity, culture, dispositions and behavior: A cross-national
examination of globalization and culture change. Journal of Business Research. 69(3).
pp.1090-1102.
Corbin, J., Strauss, A.L. and Strauss, A., 2015. Basics of qualitative research. sage.
Dyreng, S.D. and et.al., 2015. The effect of tax and nontax country characteristics on the global
equity supply chains of US multinationals. Journal of Accounting and Economics .
59(2-3). pp.182-202.
Gravetter, F.J. and Forzano, L.A.B., 2018. Research methods for the behavioral sciences.
Cengage Learning.
Green, J. and Thorogood, N., 2018. Qualitative methods for health research. Sage.
Grosse, R., 2016. How emerging markets firms will become global leaders. International
Journal of Emerging Markets. 11(3). pp.274-287.
Johnson, J.B., Reynolds, H.T. and Mycoff, J.D., 2019. Political science research methods. Cq
Press.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries. 3(3). pp.619-626.
Kalafsky, R.V. and Duggan, D.T., 2016. Overcoming trade impediments: Considering SME
exporters from Nova Scotia. The Professional Geographer, 68(4), pp.613-623.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Linh, T.H., 2018. MARKETING MIX STRATEGY FOR SALES IMPROVEMENT CASE–
TÒHE IN VIETNAM.
Martin, G. and et.al., 2017. Lithium market research–global supply, future demand and price
development. Energy Storage Materials. 6. pp.171-179.
Mathews, S. and et.al., 2016. Internet marketing capabilities and international market growth.
International Business Review. 25(4). pp.820-830.
Motohashi, K., 2015. Global business strategy: Multinational corporations venturing into
emerging markets. Tokyo: Springer Open.
Solberg, C.A., 2017. International Marketing: Strategy development and implementation.
Routledge.
38

Sutter, M. and et.al., 2015. Country of origin image and foreign markets strategy: Analysis of the
Brazilian cosmetics company Natura. Revista Brasileira de Marketing. 4(3).
Sutter, M.B., Vasconcellos, E. and Polo, E.F., 2014. Internationalization strategies adopted by
Natura in Latin America and Europe: An exploratory study with an emerging market
company. African Journal of Business Management. 8(14). pp.561-571.
Zimmerman, A. and Blythe, J., 2017. Business to business marketing management: A global
perspective. Routledge.
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