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Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton

   

Added on  2023-01-23

12 Pages537 Words27 Views
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Research title: To investigate the influence of loyalty
programs on customer satisfaction and retention with regards
to hospitality sector: A study on Hilton
Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton_1

Research aim and objectives
Research aim:
The aim behind conducting present study is to assess the
impact of loyalty programs on customer satisfaction and retention
in the context of Hilton.”
Research objectives:
As per the above aim following objectives have been drafted:
To develop understanding about loyalty programs exist in
hospitality sector.
Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton_2

CONTD..
To assess association between loyalty card programs and Hilton’s customer retention
level.
To identify relationship between Hilton’s loyalty program and customer satisfaction.
To recommend ways to Hilton through which customer’s satisfaction and retention
level can be enhanced.
Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton_3

RESEARCH METHODOLOGY
Research type: Qualitative
Research approach: Inductive
Research philosophy: Interpretivism
Data collection: Survey and via books, journals & scholarly
articles
Data analysis: Thematic analysis
Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton_4

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