Research Project on Marketing Plan and Marketing Mix of Adidas

This research project focuses on the marketing plan and marketing mix of Adidas, providing detailed information on strategies to improve market share. The report discusses the target market, target customers, and pricing strategies of Adidas.

Research project.

TABLE OF CONTENT
 Introduction
 Marketing plan
 Marketing mix
 Conclusion
 References

INTRODUCTION
 The entire report focuses on research project.
 In this report and Organisation called Adidas have been
discussed.
 Predecessor of the biggest sports retailer in the world who
designs and manufactures various shoes clothing and
accessories as well.
 It is one of the largest sportswear manufacturer in Europe and
second largest in the world.
 This entire report provides detailed information about the
marketing mix of Adidas and how to improve market share as
well.

MARKETING PLAN
 Marketing plan refers to a report which shows all the marketing
strategies of the company for the upcoming years.
 Marketing plant provides an overview about the marketing
advertisement goal of the company. So the current position of business
in the market as well.
 Along with this marketing plan help the organisation to know in how
many years will the strategies will get completed.
 Marketing plan will help Adidas to track their key performance
indicators as well.
 This plan also provides a detailed description about the target market
and target customer of the company.

MARKETING MIX
 One of the top brands any sport is Adidas.
 But Adidas also have to face various ups and downs in the past years.
 By attending the position of second in the entire world even though this company has
to face tough competition from various companies working in the same business such as
Nike.
 Products
 Adidas group is having four subsidiaries.
 The first Adidas is known as which clothes and footwear. Another subsidiary of
Adidas is Reebok, which is quite popular.
 Adidas means in various products the major products of Adidas are footwear

CONT..
 Pricing
 Adidas focuses on using skimming prices along with this Adidas also
used as competitive pricing.
 As Adidas provides stylist and high quality product this company uses
these pricing strategies. For long run Adidas is focused on using
Cooperative prices because this company has to face a lot of
competition and Nike , Puma are giving tough competition Adidas
 Apart from this for new products which are totally new for the
customers and for the market as well and provide unique design in
such kind of products Adidas uses skimming prices.

CONCLUSION
 Analysing the entire report it can be concluded that the
entire report focuses on marketing plan and strategies
of the company.
 This report also provide marketing mix for the
company so that they may improvise their products
pricing Strategies and was strategies as well.

REFERENCES
 Ang, C. and Rusli, H., 2018. The Impact of Marketing Mix 4Ps and Consumer
Behavior toward Purchase Decision of Adidas Products. iBuss Management, 6(2).
 Pirjamadi, S., Elahi, A. and Moharamzadeh, M., 2019. The Comparison of
Marketing Mix of Domestic and Foreign Sports Clothing with Weaknesses of
Domestic Sports Companies: The Study of Adidas and Majid. Research in sport
Management, 8(7), pp.87-109.
 Kubeyinje, G.T. and Bariweni, T., 2020. Marketing Mix and the Performance of
Small and Medium Scale Enterprises (SMEs) in Nigeria. Ife Social Sciences
Review, 28(1), pp.130-138.