Digital Technology Impact on Business Operations

This assignment requires analyzing the impact of digital technology on business operations, including enhancing brand awareness among customers, expanding capabilities in effective ways, and improving employee management through various means such as merger with small companies or contracting with technological firms. The assignment also involves understanding how digital tools can affect student writing and teaching methods in schools. It is essential to provide a comprehensive summary of the topic, highlighting key points from relevant research studies and academic sources.

RESEARCH
PROJECT

Contents
Contents...........................................................................................................................................2
CHAPTER 1- INTRODUCTION....................................................................................................1
1.1 Overview of research.............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Research Aims and Objectives..............................................................................................2
1.4 Research Questions................................................................................................................2
1.5 Research Significance............................................................................................................3
1.6 Gantt chart.............................................................................................................................3
1.7 Rationale of research.............................................................................................................5
CHAPTER 2- LITERATURE REVIEW.........................................................................................5
2.1 The usefulness of digital technologies in present scenario....................................................5
2.2 Identify methods that can be adopted by company for boosting performance of company..6
2.3 The impact of integration of digital technologies on effectiveness of Intellectsoft UK........7
2.4 Ways that can be used by Intellectsoft UK for enhancing their performance and gain
competitive edge in market by using digital technology.............................................................8
CHAPTER 3- RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation.............................................................................................................9
3.2 Research Design..................................................................................................................10
3.3 Research Philosophy............................................................................................................11
3.4 Research Approach..............................................................................................................12
3.5 Data Sampling.....................................................................................................................12
3.6 Data Collection:...................................................................................................................13
Validity and reliability...............................................................................................................14
3.7 Data analysis........................................................................................................................15
3.7 Ethical Consideration...........................................................................................................18
CHAPTER 4: DATA ANALYSIS..................................................................................................1
5 Findings to stakeholders.........................................................................................................16
Covered in PPT..........................................................................................................................16
6. Recommendation...................................................................................................................22
7. Self-reflection........................................................................................................................23

8. Conclusion.............................................................................................................................24
REFERNCES.................................................................................................................................26

Topic:
“To examine the implications of digital technologies on performance of small medium
enterprises. A case study on Intellectsoft UK”
CHAPTER 1- INTRODUCTION
1.1 Overview of research
Digitalisation has changed the way whole business use to function and it has enabled
companies in attaining their objectives. All the organisations are focused on ensuring that each
task is completed in efficient way and profitability can be maximised. These days’ organisations
need to adapt and integrate changes that are taking place within a market place. it is very
essential for them to make sure that they are prepared to face off contingencies (Oldham and Da
Silva, 2015). If companies do not take on changes in a desired way, then they will suffer huge
losses. There are have been many changes in market which has made operations of business
organisation very difficult.
Intellect soft is software development company in United Kingdom is consider in this
research. Company develop mobile app and custom software as per the requirements o its clients.
200 employees work in company. mission of company is to help global firms to deal with new
technology like cloud computing, artificial intelligence, internet of things and many more.
This research work is based on Intellect Soft which is a telecom solution provider as well
as marketing agency. It assists business houses in gaining more influence over market forces and
ensure that they are able to target right consumers at the right time. It is an organisation that has
been impacted by digital technologies. They had to make changes in their marketing styles and
ensure that they are able to prepare campaigns for their consumers in a desired manner.
1.2 Background of research
This report is stated to be based on examination of implication that are there on company
performance due to digital technologies. In this study it will be evaluated as how different
changes in digital technology has impacted companies’ capabilities and effectiveness. Today,
digitalisation has changed how business units used to function. This is why each and every
organisation is investing huge sum of money in it (Purcell, Buchanan and Friedrich, 2013).
Intellect Soft is one of those which has made extensive changes in its functions and capabilities
due to frequent improvement in digital technologies. They understand that it is very vital for
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them to keep up with new technology as to ensure that they are able to attain higher market
share. Intellect Soft is a UK based organisation that is trying to expand itself in a global arena.
For this they need to integrate digital technologies in their core process as to attain better market
capabilities. Intellectsoft is a technology company, it offers software facilities and allows an
individual or business to receive payment with the help of internet sources. The company mainly
deals in technical, fraud prevention and banking infrastructure which is required to operate on-
line payment system. As a technological company, Intellect Lid is widely concern on applying
advance and innovative technologies in order to developing the operations of the firm at global
level. Digital technologies like internet sources, mobile application, web pages, social media
sites etc. are used by organisation as to enhancing its market reach and company can easily make
advancement in their services. The advancement in technologies is effective for Intellectsoft UK.
to attain higher profitability by satisfying the needs and wants of customers through offering
online facilities. Intellectis a privatly owned company which is founded in the year of 2011 by
Patrick Collison and John Collison. The company is mainly offering the services in Payments,
subscription, connect, sigma, relay, atlas, radar, issuing etc. the headquarter of Intellectsoft UK is
in San Francisco, Clifornia.
1.3 Research Aims and Objectives
Aim:
“To examine the implications of digital technologies on performance of small
medium enterprises. A case study on Intellectsoft UK”
Objectives:
 To analyse the usefulness of digital technologies in present scenario.
 To identify methods that can be adopted by company for boosting performance of
company.
 To measure the impact of integration of digital technologies on effectiveness of
Intellectsoft UK.
 To find out ways that can be used by Intellectsoft UK for enhancing their performance
and gain competitive edge in market by using digital technology.
1.4 Research Questions
 How the effectiveness of digital technologies can be measured in given scenario?
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 Which components can be used by organisation to boost its own performance in dynamic
market?
 In what ways changes in digital technologies have impacted effectiveness of Intellectsoft
UK?
 What methods need to be adopted for boosting performance of Intellectsoft UK to attain
competitive advantage within given market environment?
1.5 Research Significance
The research project is based upon implications of digital technologies on organisation
performance and productivity. It means there is a brief analysis of how digital tools and
techniques affect production process of business units. Intellectsoft UK., is a software
development company which focus more on latest technology. Along with this, the firm provides
facility of fraud prevention which is required to operate online payment systems. Thus,
adoption of new technologies assists the company to accomplish high competitive edge and also
ensure that all tasks are done a set time period. Although, digital technologies will allow
organisation in attaining better productivity and market growth. It will also improve quality of
output and increase profitability.
1.6 Gantt chart
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1.7 Rationale of research
This research is done to examine the benefits of implementing digital technology at
workplace. It makes the organisations aware about the benefits of use digital tools and
techniques for perform business activities. Overall this research is done to explore why it is
essential for today’s enterprises to implement digital technology at workplace and workplace and
the benefits it provide to enterprise.
CHAPTER 2- LITERATURE REVIEW
This is a part of research work that is concerned with analysis of various aspects and factors.
It allows investigator in setting a path that he can follow in completing this study with better
results. It also clears any doubts that are there in his mind regarding various concepts (O'Keeffe
and Clarke-Pearson, 2011). This part of study will state about different topics in brief manner
and different viewpoints will be stated.
Different books, journals and articles related with the main topic of research is used in this
research in order to complete the literature review. Books and journals help in collect the views
about different authors and writers on the same topic which help in draw valid conclusions.
Matrix management system: It is the one in which multiple control structure and multiple
command exist and employees have dual bosses and dual roles and responsibilities. Intellectsoft
has matrix organisation structure because of their types of business operations. For day to day
operations, they report to one boss and they also report to another boss, departmental head for
their functional responsibilities.
Advantages of matrix management: This type of organisation management ensure
effective of available business resources. Further, it helps in retain skilled employees for long
time period. Fast flow of information is another benefit of this type of organisation structure.
Disadvantage of matrix management: Matrix organisation management increase
organisational complexity. This require high degree of cooperation between project and
functional management.
2.1 The usefulness of digital technologies in present scenario
Digital technology is very important and need to be used by each and every organisation
for complimenting human skills and abilities. According to Wood and et. al. (2012),
digitalisation and introduction of new equipment’s has changed the way companies use to
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function and operate within market environment. It assists organisation in binding all functions
together and accomplish task in a required manner. there are different ways in which digital
technology has affected the manner in which companies use to function. It has enhanced
knowledge of people and made them to be more creative and informed regarding changes that
will be implemented within organisation. it will also aid in reducing expenses that are costing
company extra bucks. Digital technology assists in boosting performance as it compliments
human skills and capabilities. It also allows them in consuming resources in an efficient manner.
the managers are able to guide organisation human resource in a better way. This helps company
in attaining its goals and objectives in a right manner.
Along with this, digital technology in business is a growing necessity. As the year passes,
corporate world is a leaning more and more toward it, making it almost impossible to separate
the two from each other. Innovation breeds business. Since technology paves the way for it, it
can be gathered here that business needs technology to be sustained. Although, digital
technology provides a new and better approach to business organisations as how to go with the
flow in markets. It provides a faster, convenient as well as more efficient way of performing
business transactions as it can accomplish its goals and objectives. Furthermore, digital
technology in small business supports to wider reach into global market.
Digital technology has transformed every aspect of business. One of the main advantage
of digital technology is that it makes it easy and cost effective for companies to communicate
with its target customers. It provides opportunity to respond quickly to requirements of
customers. further company can store huge amount of information in safe manner which help in
take better decision. Effective use of digital tools improves effectiveness of marketing strategy of
enterprise which help in attract large number of customers.
2.2 Identify methods that can be adopted by company for boosting performance of company
From the viewpoint of Thomas (2011), There are different methods that can be used by
organisation in boosting its own performance. Various issues hinder company capabilities to
attain its goals and objectives. There is a requirement of adopting right methods so that effective
results can be obtained. Constant analysis is required from managers as to implement best
technique to integrate digital technology within organisation. There are different ways which can
be used by organisation for boosting its own performance. They are mentioned below:
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 Introduction of technology: There is requirement of integrating technology with time as
to keep organisation updated. It is essential as to ensure that each task is completed in a
set duration. Efficiency can be maintained when people as well as machines are updated.
 Changes in traditional system: According to Drivers, (2015) organisation need to keep its
system flexible instead of keeping its rigid. This will allow it in attaining better market
capabilities and effectiveness.
 Training of individuals: They need to train people, as mentioned above if employees are
updated regarding changes then organisation will be able to grow in its size and scope.
 Integration of new methods in business process: There is need of integrating every single
change in business model as to improve effectiveness of organisation within market
place.
 Clearly communicate can be challenging but essential, thus managers need to open the
floor for underperforming employees as they can articulate which obstacles are occurring
in their way; so that employer can reduce these circumstances. There is a open or free
communication between employee and managers as they can discuss everything from
progress, expectations, deadlines and resources.
 Small business enterprises also have to create a positive working environment. It allows
employees to voice their views and reinforce their ideas are listened. Such working
environment also supports to get promote good relationships between managers and
employees.
Implementation of digital technology at workplace provide different communication
channels to company which help in create good relations with them that help in sustain them for
long time period. Digital tools and techniques make it easy for company to collect and store huge
amount of information related with important aspects of business. This help in take better
decision which improve profits of company. Overall digital techniques and tools improve
performance of company which results in attainment of set business objectives.
2.3 The impact of integration of digital technologies on effectiveness of Intellectsoft UK
According to Wartella and et. al. (2013), there are different ways in which digital technology
has impacted Intellectsoft UK. It is a telecommunication company that offers its services in
diverse fields. There have been many researches which stated that technology and digitalisation
has assisted organisations like Intellectsoft UK, in gaining more market share and capabilities. At
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present, these firms are able to reach huge population size easily (Oldham and Da Silva, 2015).
The cited company will be able to gaining competitive edge over market competitors as it will
have more influence over target market. The impact of digital technology on Intellectsoft UK
was significant it has allowed the company in attaining its objectives in an effective way. It is
mentioned in points below:
 Enhanced business efficiency
 Better quality of consumer delivery
 Minimisation of time consumed
 Response time has improved which boosted customer delivery (Lai, 2011).
Along with this, small business owners are used digital technology which reduces
operation costs. As various software enables a firm to automate back office functions, such as
record keeping, accounting and payroll. It results firms does not need to hire many employees
for such activities. These business techniques are user-friendly and allows entrepreneurs only to
minor backgrounds in information technology to make the most of their tools and features.
On the other hand, digital technology also improves production level and reducing wastages.
Various computer programs or software helps employees to get more and more information
through these methods.
Concept of digital technology has transformed every aspect of modern business life.
Today, it become necessary for every business enterprise to use digital tools as this help in track
target customers and communicate with them. When company quickly respond to needs and
requirements of its customers then it support in retain them for long time period which ensure
sustainability of organisation in market. With implementation of digital technology at workplace
company can collect and store huge amount of data for long time.
2.4 Ways that can be used by Intellectsoft UK for enhancing their performance and gain
competitive edge in market by using digital technology
Technology has revolutionized the way companies conduct business by enabling small
businesses to level the playing field with larger organizations. The main goal of running a
business is to earn profit and for that various issues need to be handled. The managers within
organisation need to understand that it is vital for company to integrate digital technology as to
gain competitive edge. In this manner, business entities are required to improve their client base
by making proper communication with them. For getting higher competitive edge, firm can
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conduct a market study and recognise needs and wants of customers; and then trying to
producing the same. It supports to raise higher customer satisfaction as well as increases sales
revenues. Small business units can prepare an effective market plan and scheduling all business
activities in appropriate manner. Business owners can array of tech, everything from servers to
mobile devices in order to develop competitive advantages in the economic marketplace.
Although, they can also implement technology in their planning process for streamlined
integration and to make criteria for future expansion. This allows owners to create operations
using the most effective technology available. According to Padgett, (2016) there are different
ways will assist Intellectsoft UK in attaining better market capabilities.
 More focus on customer delivery
 Better utilisation of resources
 Set plan with contingency
 Grievance handling
With help of digital tools company can provide its services to its customers 24/7 and in this
way company can get competitive advantage and can attract large number of customers. copany
require to develop a plan consists all the activities require in implementation of digital
technology so it get all the benefits of it and can enhance its performance in market.
CHAPTER 3- RESEARCH METHODOLOGY
This is a section where different methods and tools which will be used to conduct research
work will be stated in a brief way. It will allow researcher as well as reader in understanding as
which tools are used and how effective results were gained from this research work (Terrell,
2012). Although, research methodology is a organized way in order to resolve specific problems;
it consists with a brief study of how research will be carried out. Activities or procedures through
which investigators go their work of defining, explicate and predicting phenomena is known as
research methodology. These techniques which are mentioned below were used to formulate
theories and apply them for completing whole research work.
3.1 Type of Investigation
It is the prime duty of a researcher to ensure that he is able to complete the study in a
most justified and correct manner. There are two different ways which are used to conduct
research and they are stated to be qualitative and quantitative (Qualitative vs Quantitative
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Research Work. 2017). In which, qualitative research is method to gaining deep understanding of
given topic, organisation and cultural. It depends upon which kind of phenomenon is going to be
studied , qualitative research is wider study about human groups and their viewpoints. On the
other hand, quantitative research is statistical: and concern with discovering facts about social
phenomena. In this kind of research, data is assessed through numerical comparisons and
statistical inferences. The present assignment is based upon qualitative research because in this,
results are validated externally by how well they might be applicable to other situations. This is
tough to do; rich, detailed descriptions can help to bolster external validity.
Qualitative Research: This considered as an effective scientific tool of research which is
appropriate for developing a theoretical framework by gathering non numerical data and
information. It is a process of naturalistic investigation which seeks in-depth evaluation of social
phenomenon with their natural setting. It is based on the data which are gathered by the
researcher on the basis of qualitative means of data.
Quantitative Research: Qualitative research is considered as a systematic empirical research of
observable element through statistical, computational and mathematical techniques. It is based
on the quantity of data as it is effective for providing detailed analysis by the appropriate facts an
figures.
Mixed Method: In this method data has been gathered by qualitative as well as quantitative
means. Thus in this theoretical and statistical information is provided in order to giving a proper
discussion on a research issue. This method is effective for research dissertation in which
appropriate figures are required for completion if the work in appropriate manner.
A research is based on qualitative, quantitative or a combination of both methods. The
present research is depend on qualitative nature as in this data has been gathered on the basis of
qualitative means. The research is based on the implementation of digital technologies in
developing the operations of Intellectsoft UK, moreover qualitative research us effective for
providing an appropriate theoretical frame work by evaluating data and information from various
primary as well as secondary sources. This study provides an appropriate description to the
Intellectsoft UK to apply digital technologies in their business operation and activities.
3.2 Research Design
A research design is a broad plan which entails objectives of research project and renders
suitable guidelines what will be done to accomplish such objectives. In other words, a research
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design is a master plan that is prepared to executing a research project. This assist researcher in
developing a blueprint that will outline as how things will be done. Research design is
categorised in descriptive, exploratory and experimental. In which exploratory research
comprises with identifying the ideas to generate possible explanations; as it assists in exploring
the actual research problem. On the other hand, descriptive research design is concern with
describing the issues and its relevant solution. Basically, its a more purposive and specific study
and based on more than one hypothesis. The present research assignment is based upon
descriptive research design as it is directed to answer research problem basically.
3.3 Research Philosophy
Research philosophy deals with sources, nature and development of knowledge; its a
belief towards the ways in which data about a phenomenon should be collected, analysed and
used. The two most used methods are Interpretivism and positivism. In which, interpretivisim
research philosophy is used for small and in-depth investigation that is based upon qualitative
data. It emphasised upon assessing the gaps between the past and present research work.
Whereas positivism research philosophy works on on quantifiable observations and accordingly
statistical analysis is obtained. Thus, for current study, Interpretivism is chosen as a way to deal
with qualitative data in a more effective way (Taylor, Bogdan and DeVault, 2015). It is the best
way to deal with intangible aspects and describe things from different perception. Positivism
philosophy is refers as a scientific quantitative method which is based on natural phenomena and
their properties or relations. Thus in this data is derived from sensory experience, interpreted by
reason and logic, forms the exclusive source of all certain knowledge. This tool is mainly
applied for quantitative research as it helps in providing a proper analysis of phenomena with
appropriate facts and figures. Positive philosophy is significantly useful for deductive approach
as it is appropriate for conducting quantitative analysis with the help of proper facts and findings.
On the other side Interpritivism philosophy is majorly appropriate for inductive research
approach as it is effective in providing a descriptive analysis through analysing the opinion and
perception of people. The research into consideration is based on the analysis of influence of
digital technologies on the business performance of small and medium size business
organisations, thus in this interpritivisim philosophy is most suitable as it is effective in
providing appropriate and relevant information with the proper justification of the opinion of
various authors and writers. In this present research work Interpritivisim Philosophy has been
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used by the researcher as it is most suitable tool for qualitative analysis. Moreover, interpretivism
studies usually focus on meaning and may employ multiple methods in order to reflect different
aspects of the issue. With the help of interpritivisim philosophy Intellectsoft UK is able to
analyse the various measures of digital technologies that are effective for the growth of firm. A
detailed evaluation helps the Intellectsoft UK in providing suitable information in regards to the
implementation of digital technologies.
3.4 Research Approach
Basically, a research approach is a plan or procedure for doing research which span the
stages from broad assumptions to detailed methods of data collection, analysis and interpretation.
There is different way a research work can be completed and this part states about an approach
which will be used by researcher for carrying out work in an effective manner. There are two
types of researcher inductive and deductive. In which inductive will be used as it will allow
investigator in getting work done in a dynamic manner. it utilises theories to complete task and
gather information. Beside this, deductive research approach is suitable for large sample project
because this type of sample are analysed with less depth. The present research is based upon
inductive research as it puts special focus on facts and figures that were collected by investigator.
In inductive methodology, grounded theory has been consider for completion of this theory. It is
a systematic research process that is based upon a set of rigorous research procedures leading to
the emergence of conceptual categories. In grounded theory, study starts with a questions or just
a collection of qualitative data. Deductive research approach is majorly concerned with
developing a hypothesis which is based on an existing theory and than designing an appropriate
strategy to test the hypothesis. This approach is mainly focused on aimed and testing the theory.
This tool is applied for qualitative analysis as it provides proper discussion by testing the
hypothesis in effective manner. In the present research work inductive research approach has
been applied by the researcher as it is based on research research questions which narrow the
scope of the specified area of study. Inductive approach is mainly effective for providing proper
analysis on qualitative research through conducting a brief analysis on research issue.
3.5 Data Sampling
Data sampling is a method that is acquired in order to gather the sample which has large
implications on conclusions that are made on the basis of this sample. In simple terms, this is a
section that puts focus on selecting right individuals as a respondent for research work. the
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people are chosen on the basis of two techniques which are probability and non-probability. In
which, probability sampling is a sampling technique, in which the subjects of the population get
an equal opportunity to be selected as a representative sample. Whereas non-probability
sampling is a method of sampling wherein, it is not known that which individual from the
population will be selected as a sample. The present research is based upon non probability
sampling; in this technique samples are collected in a process which does not allows equal
chance all individuals to get selected. In this researcher tries to choose samples haphazardly,
trying to simulate randomness. Data sampling is considered as an essential tool of research
methodology which replicates from the original population. In the present research work random
sampling method has been used by the researcher as to gathering appropriate information from
the population. In this sample size of 30 is selected by the investigators as it is a most appropriate
and reliable ratio of people for analysing the perception and provide proper outcome for the
research issue. A research population is a collection of individuals who have similar
characteristics and potential knowledge about the implementation of digital technologies within
the work place; in this research the chosen population is regular customers, clients and other
business organisation.
3.6 Data Collection:
This considered as the most essential part of research work. In a research data collection
is the primary aspect as the proper implementation of research activities are based on the
information that are accumulated by the researcher from different sources. In a research data has
been gathered through primary as well as secondary source of data collection. Primary source is
effective in gathering information for the very first time, thus it is an appropriate tool which
effective in gathering data and information through conducting survey, in which a questionnaire
is filled by the respondents who are selected for the appropriate area of study. On the other side
secondary source is effective in conducting the section of literature review through gathering
data and information from books, journals, past research work, online sites etc.
Advantages and Disadvantages
Basis Advantages Disadvantages
Primary Sources Primary method is effective for reach at
specific goal and purpose in order to
Primary research Needs a large
enough sample size to make the
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cutting out the possibility of wasting
resources. As a small service provider
Intellectsoft UK is concern on
determining the use of digitalisation
within the work place and primary tool is
reliable for providing fact-full
information by analysing the perception
of people.
sample credible and be able to
generalise, quite costly and time
consuming then the secondary
source of data collection. As a
small size business company
Intellectsoft UK is not able to
gather data from large population
as in this cost incurred is high.
Secondary
Source
The major advantage of secondary
source is that it is a ready made
observation and it takes less time to
gather information. Intellectsoft UK is
using secondary source in order to
gathering appropriate information by
analysing the opinion and perspective of
various authors and writers.
Some time information may be
unsuitable for the study as a
proper justification on a issue is
not provided. Thus it is not
customized in nature so data
requires intensive study to judge
validity of data.
Validity and reliability
It is essential for investigator to produce the valid and reliable results by implementation
of research activities in appropriate manner. Henceforth, validity and reliability are considered to
be two important aspects for the research work. In order to satisfy criterion of validity, the
researcher needs to extract information from authentic sources. The research is said to be valid in
nature when reliable and valid outcomes are drawn. On other hand, research is said to be reliable
in nature when similar outcomes are derived under different situations. In present case, the
researcher has ensured that the information is extracted from authentic sources. Moreover, the
suitable methods are adopted for the purpose of conducting research work. Henceforth, it can be
claimed that the researcher has ensured that the research work satisfies criteria of validity and
reliability. It can be therefore said that the study proposed herewith proves to be valid and
reliable in nature.
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3.7 Data analysis
Data analysis is a process of cleaning, inspecting, transforming and modelling data with
the specific objective of identifying useful information. It supports to arrive conclusions and
helps in decision making process of researcher. It is a part where data which was collected is
analysed and evaluated. All the information is processed and a friendlier approach is used. It is
important to ensure that data is gathered in a right way and it is analysed properly for effective
results. Following are the There are different methods of data analysis, such as- survey,
questionnaire, interview, focus group, observation. In which questionnaire is used for the entire
study as it is based upon qualitative research. This is also an essential component of research
methodology as it helps in analysing the data and information in effective manner in order to
reaching at potential and reliable outcome. In this present research work data has been analysed
through thematic analysis as in this themes are prepared on the basis of the questions of the
questionnaire. The main data analysis tools are – central tendency methods, mean, mode,
median, standard deviation etc.
The data analysis can be done by way of the following measures:
 Mean: This is the average value of the set of observation. Now, this can be rightly said
that the mean reflects the average value of the total number of the respondents. Here the
mean of each question is determined and reflects the average value.
 Median: It is the middle value of the set of observation which reflect the mid value. Here,
the questions were given to various respondents and make the analysis accordingly.
 Mode: It is the most repetitive number which helps the researcher to make the
interpretation accordingly. Now, this can be simply said that the researcher would make
the research accordingly in an effective manner.
Q1) Is Digital technology important for
organisation? Frequency
Yes 22
No 8
Q2) What digital changes have impacted Frequency
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organisation in most effective way ?
Online interaction 10
Rise in number of users of internet 15
Social media 5
Q3) What makes digital technology important for
business organisation? Frequency
Information sharing 10
Easy communication 8
Advancement in technologies 12
Q4) What is your perception regarding
services and products sold by Intellect soft? Frequency
They are good 25
Not so good 5
Q5) In what ways digital technology has
assisted organisation? Frequency
Gaining growth 8
Attaining competitive edge 8
Enhancing productivity 10
Improving brand awareness 4
Q6) What are the ways which can be used by
business for expanding its capabilities in
Frequency
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digital technology?
Merger with small tech firms 12
Retaining old and recruiting new people 8
Contracting with tech firm 10
Q7) What are the quality rating that can be
given to the products of Intellectsoft UK? Frequency
Excellent 22
Good 5
Average 1
Poor 2
Q8) How did cloud and other digital
technology has helped business in past few
years? Frequency
In expanding its effectiveness 12
In gaining more market share 12
Boosting Interaction with market 6
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3.7 Ethical Consideration
There are certain issues which needs to be addressed by investigator himself. He has to
ensure that he maintain privacy of people whose confidential data he has collected. Also, he need
to make sure that he does not waste any type of resources and time on useless work. he has to put
emphasis on ways he is achieving his goals, the methods which are used should not violate any
societal values and other aspects. All the ethical code and conduct needs to be followed by
individual for making sure that no one is impacted by his research work in a wrong manner.
QUESTIONNAIRE
Q1) Is Digital technology iportant for organisation?
 Yes
 No
Q2) What digital changes have impacted organisation in most effective way
?
 Online interaction
 Rise in number of users of internet
 Social media
Q3) What makes digital technology important for business organisation?
 Information sharing
 Easy communication
 Advancement in technologies
Q4) What is your perception regarding services and products sold by
Intellect soft?
 They are good
 Not so good
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Q5) In what ways digital technology has assisted organisation?
 Gaining growth
 Attaining competitive edge
 Enhancing productivity
 Improving brand awareness
Q6) What are the ways which can be used by business for expanding its
capabilities in digital technology?
 Merger with small tech firms
 Retaining old and recruiting new people
 Contracting with tech firm
Q7) What are the quality rating that can be given to the products of
Intellectsoft UK?
 Excellent
 Good
 Average
 Poor
Q8) How did cloud and other digital technology has helped business in past
few years?
 In expanding its effectiveness
 In gaining more market share
 Boosting Interaction with market
Q9) Provide recommendation on enhancing company performance via
emerging digital technologies.
19

CHAPTER 4: DATA ANALYSIS
Data analysis is one of the fundamental part that need to outline by research investigator
in order to develop their hypothesis and carry out appropriate outcome in context of this.
Numerous methodologies and research techniques are being utilised to create authentic and
proper data analysis of research report which depicts the evaluation part of entire study. On the
grounds of data analysis, the recommendations and conclusions are framed by investigator
neglecting or proving their developed hypothesis or research question in certain direction. In the
following study, response of 30 respondents are analysed or interpreted according which the
outcome will be determined in the final chapter of the research report. Here is presented the data
analysis part assessed under this report:
Stakeholders of Intellect Soft: An individual who has a concern in business activities is
come under the category of stakeholder. Intellect Soft UK is a software development company.
Applications engineer, database administrator, programmer, system administrator, system analyst
and many more all come under the category of stakeholders.
Theme 1: Digital technology is essential for organisation
Q1) Is Digital technology important for
organisation?
Frequency
 Yes 22
 No 8

Theme 2: Changes of digital technologies influence in numerous manner
Q2) What digital changes have impacted
organisation in most effective way ?
Frequency
 Online interaction 10
 Rise in number of users of internet 15
 Social media 5

Theme 3: Digital technologies assist in numerous operations
Q3) What makes digital technology important
for business organisation?
Frequency
 Information sharing 10
 Easy communication 8
 Advancement in technologies 12

Theme 4: Digital technologies direct toward better services
Q4) What is your perception regarding
services and products sold by Intellect soft?
Frequency
 They are good 25
 Not so good 5

Theme 5: Digital technologies assist in gaining growth and competitive edge
Q5) In what ways digital technology has
assisted organisation?
Frequency
 Gaining growth 8
 Attaining competitive edge 8
 Enhancing productivity 10
 Improving brand awareness 4

Theme 6: Digitalisation assist in expanding capabilities of business
Q6) What are the ways which can be used by business for expanding its
capabilities in digital technology?
Frequency
 Merger with small tech firms 12
 Retaining old and recruiting new people 8
 Contracting with tech firm 10

Theme 7: Digital technologies deliver more excellent services and products
Q7) What are the quality rating that can be
given to the products of Intellectsoft UK?
Frequency
 Excellent 22
 Good 5
 Average 1
 Poor 2

Theme 8: Digitalisation assist business in growth and delivering several advantages
Q8) How did cloud and other digital
technology has helped business in past few
years?
Frequency
In expanding its effectiveness 12
In gaining more market share 12
Boosting Interaction with market 6

DATA INTERPRETATION
Theme 1 - Interpretation: As per the illustrated graph, notion proclaim the importance
and necessity of digital technology is vital as this can deliver small as well as large organisation
numerous benefits and competitive edge. Numerous practices are organised through the
assistance of digital technologies Intellectsoft UK. Technology has significant influence on the
operations of business. The size of business enterprise along with its technology can refer both
intangible and tangible advantages which can assist in creating more monetary outcomes
according demands of customer. The infrastructure of technologies influence the efficiency,
relationship and culture of business organisation. As, it not only lead to several advantages of
business, but also can drive innovation and invention to the path of success of enterprise in
several ways.
According to the organisation case, Intellect Soft Ltd. need proper practices of digital
technologies as this support several distinct positive influences in the organisation. The company
is based on online services which refer to the major utilisation of digital technologies and
modified technological business technique use within the company. Intellect soft can emphasise
their revenues amount and increase the use of their services and provide facilities through opting
more advanced digital technologies as the company is based over this concept. Hence, the
respondents of organisation elected their views in context of significance of digitalisation in
positive way as per 22 respondents. On the other side, there were approximate 8 testee not
agreeing with this statements counting its disadvantage on their priority. Hence, in summarised
way, this can be claimed that digital technology is paramount in recent era for small business or
online business markets in more significant manner. It depends on the technologies utilised by
the company which shapes positive and negative influence over the company in more significant
manner.
Theme 2 - Interpretation: Digital technologies has multiple use within a business
organisation which vary according to the type of company size, purpose and operation
functioning. This can be claimed from the above mentioned notion that a company optimise
numerous technologies within their company that can assist one in achieving their business
objectives. Digital technologies drive society and numerous technologies into certain direction.
This can influence their countries which can deliver different impact on the working organisation

impacting incredibly on society as well as company in different significant manner. The habits of
interaction, culture, purchase, work and communication changes in the community after the
disruption of digital technologies within their working system.
This impact over the communication framework online through providing digital
interactions that can market the message along with acting as the wheel of organisation and
itself. Small business companies can manage online interaction which is cheap, quick, effective
and affordable for the organisation helping in the attainment of business objectives in more better
manner. Small business enterprises can experience rise in the number of service user and
consumer of the company through using social media or online activities as their marketing tool.
Hence, through the assistance of this, social media can opt several activities using it as platform
of digital media to connect people and trade over.
Intellect soft is a online payment servicing company which deliver different advantages
through the assistance of online media and digital technology utilisation within the working
organisation. As per the illustrated data and presented graph, this can be affirm from the above
notion that several different benefits can be gained through the help of digitalisation within
Intellect soft. 10 out of 30 respondents claimed that online interaction and effective
communication can be managed within the firm through implementing such technologies. 15
testees stated that drastic rise can be met through using digital technologies and online media
within their communication system that can aid Intellect soft in achieving business objectives.
Whereas on the other side, 5 people responded that digital technologies has impacted operating
and functioning methods of social media of organisation in more significant manner. Henceforth,
this can be claimed that various activities and positive influences can be gained by the company
through the help of digital disruption within the working enterprise.
Theme 3 - Interpretation: Digitalisation can direct and assist a working entity of business
in numerous ways leading and framing different outcomes of organisation as per the used
technologies used by management. As per the above asked questions and interpretation, the
notion affirms that digital technologies has its significance within the working business agency
that has shapes numerous benefits and outcome of company. This is essential to understand the
roots which belong to the digital technologies that assist productivity and profitability of
enterprise emphasising over the determined outcome in more different manner. Implementation
of digitalisations can cater ease in use online services, convenience, process simplification,

personalisation, and high level of ease or comfort that can lead numerous influence. While
having a proper e-commerce site, this is essential for e-commerce business to utilise different
effective procedure and activities according to the organisation requirements that can lead to
different outcomes and effective practices.
Digital technologies can direct one toward proper practices and activities in more
significant manner. In case of Intellect soft, digital technologies provide the core services and
products of organisation that can direct numerous benefits through the assistance of modification
and advancement of digital technologies in their business. Whether the company can utilise
digital transformation for major information sharing purpose that can direct enterprise in
significant services. Communication and interaction can can be shapes through leading better
work and operation by the assistance of technologies. Various other objectives and targets can be
met by employing technologies as major functioning framework within the working organisation
helping small companies in developing in competitive marketplace.
Henceforth, Intellect soft is facilitated numerous benefits to the different operations of
business by employing technologies in the activities. As per the views of respondents, above 10
out of 30 respondents stated the importance of digital technologies in context of information
sharing as this is helpful in marketing, interaction management, establishment two-way
communication etc. Whereas, 8 responders claimed that digitalisation render comfort and ease in
managing and maintaining communication within and in external environment of business
organisation so as Intellect soft. Approximate 12 testee claimed that technologies are assisting
and fundamental for managing advancement in the technologies and existing payment
framework of Intellect soft. that can improve their current situation accordingly.
Theme 4 - Interpretation: The landscape of e-commerce are continuously evolving and
changing with the business world. In the present era, this is one of drastic and biggest change in
present years which has revolutionised the way of doing a business organisation. Strategic use of
business and powerful review of social proofs enable the persuasion ability within to make
individual purchase its services and products. In order to maintain standard and deliver more
satisfaction, use of digital technologies is made within an commercial enterprise that can help in
achieving business target and consumer level of satisfaction within the company. Hence, to
satiate the clients, it is the quick and fastest way that can aid the organisation to reach success

within competitive industry. Digital technologies are not only beneficial for the firm but also for
consumer within enterprise.
Intellect Soft Ltd provide wide varieties of services to their clients or consumer to satiate
their demands and fulfil their basic requirements associated with communication management.
The company deliver creative generation of contents to digital design, copywriting,
communication, digital and brand strategy of interaction, social media consultancy, online
solution, tools and technologies and advertising of online media which can aid in attaining
business objectives in more significant manner. According to the mentioned graph, 25 out of 30
respondents agreed with better and more reliving services and products as per the demands and
services of organisation. On the other side, 5 respondents are not agree with this framework
stating that Intellectsoft UK is delivering aggregate services and products within the firm.
Henceforth, the above discussed interpretation and data accumulated from the respondents
proclaim that digitalisation emphasise the services and products quality that is delivered by
company relatively. But, through proper utilisation of offline resource, company can obliged
their resources and practices in more significant manner.
Theme 5 - Interpretation: Approximate each and every business is becoming more
digital in the present scenario. As the outcome, the technologies has transformed the manner and
way of functioning business operation in the commercial sector associated activities with
unlimited resources and incredible wants. Each entity aspire to manufacture services and food for
maximisation of benefits. Hence, the consumer and clients of business world are becoming
digital as well rendering more quicker and efficient methods of enjoying services and purchasing
products and service. Hence, the technologies has not only influenced the consumer and
organisation but also shaped the views and trends of society. It is required for business
organisation which are resorting the method of convention of sales, marketing, advertisement,
service and products etc. embracing the clients and consumer of organisation.
Intelligent procedure make this more possible to undertake the fluctuations of benefits in
the cost of spikes and raw material in the certain service and products demand. This can break
the traditional work or approaches used in the commercial activities. Numerous influences or
impact can be traced after implementation of digital technologies in workforces and quality of
services. Intellect Soft Ltd need has been facilitated wide range of market reach that enable
succession of consumer reach and achievement of practices in more significant manner.

According to the accumulated data and interpreted responses this can be claimed that the
company has refrained and optimised several benefits and practices within the company. 8 out of
30 respondents claimed that through it, Intellectsoft UK assisted more growth and innovation in
services and consumers. 8 proclaimed that different competitive advantages can be delivered to
the Intellect soft relatively. On the other side, 10 respondents stated that productivity
enhancement can be attained by employing digitalisation within the organisation. 4 respondents
stated that brand awareness and better recognition of organisation can be met through the
assistance of digital technologies within the organisation.
Theme 6 - Interpretation: Digital capabilities can be termed as prerequisite in the present
era to compete in longer period. Yet, various organisation are in pursuit to transform digital are
not coherent in regard of setting IT companies as well as talent and tools to maintain digital
information as well as manage automate procedures and online services in best ways. The
distinctive specialisation need to evolve successful channels and digital offering that might
consist service manager who are more literate in terms of trimming-edge technologies which can
be utilised to reconfigure customer decision journey, business experienced and analysis of data.
Advancement in this sector are reshaping in the world of sales and marketing availing not only
certain but entire divisions and operations of organisation by social network which has
seemingly generated personalised services, communication, products etc.
Intellect Soft Limited manage branding, communication, research, media planning and
management of public recognition which is highly facilitated by the digital transformation
utilised within the working organisation. The company, in order to expand the business practices
can optimised numerous ways within the competitive marketplace. As per the illustrated data in
graph, 12 out of 30 respondents proclaimed that merging with small companies are more
effective expansion strategy which can lead to succession of business organisation in significant
manner. Through existing and new recruitment of worker can lead to sustainability of
organisation within the competitive marketplace. Manage contracts with technologies and tech
enterprises, the organisation can attain their business objectives along with expand their business
objectives in more significant manner.
Theme 7 - Interpretation: Corporate consumers and executives have in present years
adopted numerous product quality views. The numerous scholar's studies and researcher
products have reviewed and concluded that the quality of produced services and manufactured

products are more authentic, valid and effective in comparison of aggregate and genuine
products. Customer-goods enterprises have been on the digital innovation in-front in the
commercial areas as sales and marketing. Operations and supply chain which have been focused
less in regard of their digital efforts, but at presents, consumer-good enterprises are leading and
have started to seek more utilisation of digital solution in the production procedures. Digital
technologies are delivered more benefits and advantages within the working as the enterprise
availed more convenient and easy technologies and machinery. The entire procedure employ
more efficient methods of functioning businesses as this can deliver which lead to quality
services and products to the company in more efficient and effective manner. This provide
effective productivity and more efficiency in the functions and operations of products creating
high-value added services in affordable cost. Such activities enable satisfaction level among
clients or consumer that emphasise overall review of working organisation in significantly.
According to the present organisation, Intellect Soft Limited deliver more communication
and marketing associated services providing branding, strategic management and business
management of clients. Digital technologies has wide reach and global access at the affordable
cost which makes the operations of organisation effective and more influencing in terms of
persuasion of consumer or target audience. Hence, as per the above illustrated data in the graph,
this can be claimed that approximate 22 out of 30 respondents are entirely satisfied with the
activities and practices of organisation. On the other hand, more than 5 respondents were felt
provided services more satisfactory of Intellectsoft UK in comparison to other organisation due
to quickness and influencing services Whereas 1 testee had fine experiences with the provided
services and products of organisation. There are approximate 2 testee which were not satiate with
the provided practices of organisation and found no relation of service satisfaction in context of
digitalisation in Intellect soft.
Theme 8 - Interpretation: As per the above mentioned data and reports that can be
numerous findings can be gained or concluded within the working organisation. Digital
technologies in present years led the most organisation depend on the living aspects of
technologies as this has become basic routine of an individual. Number of advancement and
expertise technologies are delivered and supported in the sector that has created different impact
on the organisation in distinct manner. There are commercial business entities which has availed
assistance by adoption of digitalisation in their system and framework as this can deliver more

effective and efficient growth and innovation to the company. Driving business transformation,
basically was revolutionised by adopting three core practices or technologies i.e. cloud
computing, mobility and Big data saving activities which not only assisted the business
companies but also have changed the way of working in the competitive world.
In the Intellect Soft Limited, numerous practices and services are provided to different
clients in distinct innovative and creative way that can help the clients in satiating their work
availed by high productivity and performance of organisation. Hence, as per the presented
graphical data, this can be claimed that 12 out of 30 respondents state that market interaction
among consumer, stakeholder and organisation has increased through digital transformation
within enterprise. On the other side, 12 responders affirmed that more market share can be
increased or gained through the help of digitalisation. Whereas 6 stated their views in expansion
or enhancement of effectiveness of products, services and operated practices by Intellectsoft UK
adopted in the organisation. Hence, this can affirm that digital technology provide growth
opportunities and deliver numerous benefits to both small or large organisations.
5 Findings to stakeholders
Covered in PPT

6. Recommendation
Numerous suggestion can be carried out from the summoned report as this can assist
organisation in achieving business objectives and outcome in more significant manner. If
company wants to improve performance level then manager of the company needs to use new
and innovative technologies within their activities. This will aid in enhancing the chances of
attaining positive brand image at competitive market place. Every business organization wants to
attain competitive advantage in market place. So that manager should develop effective ways to
increase profitability level. In recent time, firm should focus on their quality products as they
easily increase the chances of attaining profit level which may contribute on attaining
competitive advantage at market place. Along with this, Intellect soft also required to
communicate with their customers through online interaction, social media. By this they easily
influence them to consume company products and services. Company should be make the
concept of digitalisation is more convenient and easy for sharing information to larger number of
people. With the help of this they easily improve their services and also satisfy customers
demand by delivering quality services. It also recommended that, company needs to be
implement digital technologies effectively as they easily attain higher growth and competitive
advantage as well. This will directly contribute in improving brand image of the firm in front of
customers. By retaining old and recruiting new people, company easily improve their chances of

implementing digital technologies by which company easily grab customers attention towards
the company products and services. As quality of the company products is good in which firm
invite larger number of customers towards its services. As company easily improve their
productivity level at market place and also capture larger market share form its rivals.
In addition of this, cloud and another digital technology also help business organization
to expand their business activities and at the same time also gain market share form its rivals.
Along with this advertisement is also an effective way to promote as well as aware people
towards the Intellect soft products which directly contribute in capturing customer’s attention.
New and advances technologies are also aid in improving the operational activities through
which firm easily enhance their quality products. Company should make changes on continuous
basis to make their services attractive. Along with this, manager of the company should make
effective plan for maintaining their activities in order to make right decision for developing
future activities. It directly contributes in increasing the chances of attaining desirable goals and
objectives. This will increase revenue of the company at market place as compare to its rivals.
Furthermore, for communicating with larger number of customers, firm needs to use electronic
media by which they easily interact with customers and also take feedback from them to improve
their services which contribute in developing positive brand image at market place. With the help
of this, Intellect soft easily capture larger market share form their competitors and at the same
time also grab customer’s attention towards the company products and services. As concept of
digitalisation positively impact on business and its activities through which firm easily enhance
their positive brand image at market place.
7. Self-reflection
Implementation of digital technology at workplace provide various benefits to company.
This provide various tools to company to communicate with its target customers which help in
attract more number of customers towards company products and services. I use mixed research
method in present report as this help in carry out an in depth analysis of research topic or this
support in complete a research in descriptive manner. In primary source of data collection,
questionnaire is used to collect information from respondents. Completion of this project help me
in identify and understand the various benefits of implementation of digital technology at
workplace. With effective digital tools, company can improve its marketing and communication
strategy which is very important for attract large number of customers. One of the main feature

of digital platform is that it provides an opportunity to company to respond to the needs of its
customers quickly which help in attain customer satisfaction. All this make the individuals loyal
towards the brand and ensure sustainability of enterprise in market. I used questionnaire in this
research for collect data from respondents. This help me in collect up to date data and improve
validity of research findings. It is very important for company to have adequate tools and other
resources require to implement digital technology at workplace. With this, company can get all
benefits related with implementation of digital tools at workplace and can get competitive
benefit. Further, company can interact with its target customer in appropriate manner and can
retain them for long time period.
Other alternative methods available for complete the research and to collect data is survey,
interview, observation and many more. In observation, researcher observe the action and
decision of respondents the take in order to draw conclusion of research. In interview
investigator asked face to face questions from respondents to collect data related with the main
topic of research.
8. Conclusion
According to the above mentioned report it can be analysed that research work or task
has been increasing the knowledge and skill of an individual regarding the impact of digital
technology on business concern and their functions. This is that way which allow firm to gaining
appropriate and better ability and capability for ensure that each and every task should be
completed in given time frame effectively. At last, this can be seen that digital technology has
been change and modify the way by which every organisation and sector use to regulate or
operate in current time period. In today framework, it has became a major technique and tool
which enable them for achieving desired goals and targets in more appropriate manner. Along
with this, the research work major aims and objectives with overview and significance in this
investigation report. Another is literature review which has been conducted as to describing each
state in clear and brief manner about different factors. After that there are various tools and
techniques which can be used for conducting such research that has been stated in the
methodology part in better manner. In addition to this, data analysis and interpretation has been
organised and conducted for make sure that every factor is correctly understand in proper way.
There are such recommendation that will be given to help the firm in gaining desired outcomes
and results effectively.

It can be also concluded that digitalisation bringing different positive things in an
organisation. For example, this will assist in increasing the whole level related to profitability
and productivity in better manner. Therefore, it is important for company is to enforce certain
contemporary techniques and methods such as cloud computing, digital channel of
communication, artificial intelligence and many more. Along with this, such factors should be
updated application for contributing in development and growth of an organisation. The digital
technology has been change which directly impact on firm factors such as online
communication, social media and increasing in the number of internet users. In an enterprise,
digitalisation is essential for conducting and performing all business operations for sharing
accurate data and information among their employees by which they can gain proper results or
outcome. Digital technology assist in improving various things and also help in solving major
issues and problems which occurs within an organisation. There are various ways in which
digitalisation has been assist firm that includes attaining growth and success, attaining
competitive edge, increasing profitability and productivity and other help in improving brand
awareness among customers. With the help of digital technology, the company can expanding
their business operations and its major activities for increasing capabilities in effective way. This
is essential for enhancing the business functions and activities for attracting large number of
customers. They required to expand their business by using various ways such as merger with
small company which has been grow in other location, retaining the old and recruiting new
employees and other is contracting with technological firm for gaining high level of success and
growth.