The Influence of Technology in Travel and Tourism Sector: A Case Study on Thomas Cook

This research project explores the impact of technology in the travel and tourism sector, with a focus on Thomas Cook. It examines the benefits of digital technologies, their effect on company activities, and their effectiveness in attracting tourists. The research also analyzes the relationship between technologies and customer satisfaction within the tourism sector.

RESEARCH PROJECT
(The influence of technology in travel and tourism sector: A case study on Thomas cook”)
Interpretation: Out of the above data, it is prescribed
that there are various kinds of benefits which are being
gained by the company through applications of effective
technologies. Out of 30 respondents, 10 says that it will
bring profitability, another 10 said that it will satisfy the
demands of the customers and rest says that it will
improve the efficiency of employees and productivity
will also be enhanced.
Development in profitability
Helpful in satisfying the
demands of the customers
Increase in efficiency of em-
ployees in performing business
activities.
Increasing in productivity of
staff members
Introduction
Technology is one of the most significant factors which is
taking place in the business environment. Because of this,
there are various kinds of changes that are taking place in
the business but all of these are providing benefits to the
company only. Through technologies, companies are able
to conduct their functions and activities in more
appropriate manner and thus increase its productivity and
profitability as well.
According to the research directed above, it can be
portrayed that advanced innovation is a standout
amongst the most imperative component which can
be used in each association in order to enhance its
efficiency and in addition benefits in the business
condition. Through applying this, organizations are
endeavouring to build their income or wage inside a
brief span of time. It is additionally exceptionally
viable in building up the business at an abnormal
state and pulls in huge no. of clients towards the
products and ventures they are providing in the
market.
Aim: “To identify the influence of technology in travel
and tourism sector: A case study on Thomas cook”.
Objectives:
 To identify the impact of digital technology on the
activities conducted by Thomas Cook.
 To analyse the effectiveness of digital technologies
in attracting tourists.
 To examine the relationship between technologies
and customer’s satisfaction within tourism sector.
Research Question:
Various research questions are there which arise while
carrying out research. Main questions related with this
research are as follows:
 How to identify the impact of digital technology on
the activities conducted by Thomas Cook?
 What are the ways to analyse the effectiveness of
digital technologies in attracting tourists?
 What are the factors that will help in examine the
relationship between technologies and customer’s
satisfaction within tourism sector?
Interpretation
Theme 1: Impact of Digital technologies on activities and operations of the organisation
Q1) Does digital technologies have any
effect on the activities and functions
conducted by companies which are
operating in travel and tourism sector?
FREQUENCY
 Yes 20
 No 10
Yes
No
Interpretation: From the above data, it can be interpreted that digital technologies are having a
strong impact on the activities which are being conducted in the company because through this all
the work is being conducted in more effective manner and goals of the company is being achieved
in a proper manner as well. Out of 30 respondents, 20 are in favour of this but 10 are not.
Theme 2: Various benefits which are availed after implementation of digital technologies
Q2) What kinds of benefits are being received by the companies
by making effective use of tools and technologies in the travelling
and tourism sector?
FREQUENCY
 Development in profitability 10
 Helpful in satisfying the demands of the customers 10
 Increase in efficiency of employees in performing business
activities.
5
 Increasing in productivity of staff members 5
Aims and Objectives
Conclusion