Your contribution can guide someone’s learning journey. Share your
documents today.
RESEARCH PROJECT Introduction In current time period, technology is always change in each and every field. It will help inbooking tickets of flightswhichareunabletogotonfoot.Thereare different things which includes mobile, computers and many more which has been changed the way of work, sell, buy and usually various factors. Aims And Objectives Aim:“Toidentifytheimpactofsocialmediathat influenceconsumerdecisionmakingintraveland tourism sector”. A case study on Thomas cook. Research Objectives: •To understand the concept of social media. •To analyse major challenges faced by Thomas Cook Plc while implementing the concept of social media within business. •To analyse the impact of social media in travel and tourism sector. Research Methodology Research methodology:This is third section of research in which most appropriate method of data collection is considered for data analysis and collection THEME 1: Concept Of Social Media Q1. Are you aware about the concept of social media ? Frequency Agree20 Disagree10 AgreeDisagree 0 5 10 15 20 20 10 Column B Theme 2: Social Media Help Company In Getting Higher Growth For Travel And Tourism Sector Q2. Does social media help company in gettinghighergrowthfortraveland tourism sector? Frequency Yes25 No05 25 5 Yes No Theme 3: Social media directly impact on travel and tourism sector Q3. Do you think social media directlyimpactontraveland tourism sector ? Frequency Agree28 Disagree02 AgreeDisagree 0 5 10 15 20 25 30 28 2 Column B Theme 4: Directly target new customers the major challenges faced by Thomas Cook Plc Q4.Whatarethemajor challengesfacedbyThomas CookPlcwhileimplementing the concept of social media? Frequency Promotion of new products03 Difficult to target new customers27 Difficult to target new customers Promotion of new products 0 5 10 15 20 25 3027 3 Column B