Research Project Assignment Globalisation - H&M

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review. . .1
P2) Research methods and approaches to primary and secondary research...............................4
REFERENCES................................................................................................................................7
TASK 2 ...........................................................................................................................................8
P3) Conduct primary and secondary research by using appropriate methods and techniques. . .8
P4) Apply appropriate analytical tools, analyse research findings and data...............................8
TASK 3..........................................................................................................................................11
P5) Communicate research outcomes in an appropriate manner for the intended audience.....11
TASK 4..........................................................................................................................................20
P6) Reflection on the effectiveness of research methods and techniques.................................20
P7) Determine alternative research methodologies for the project...........................................21
REFERENCES .............................................................................................................................22
APPENDIX ...................................................................................................................................23
.......................................................................................................................................................34

TITLE:
“To investigate the role of globalisation in driving business success of an organisation”.
A study on H&M.
INTRODUCTION
Globalization refers as the spread of technology, information, goods and jobs crossways
national borders and cultures. It is an effective process of integration and interaction between
companies, governments and people across the world (Chanzu and Gekara, 2014). For this
project, chosen multinational organization is H&M which is a Swedish multinational clothing
retailer. It was founded in 1947 by Erling Persson and headquartered in Stockholm, Sweden.
Company mainly specialise in marketing and selling of clothing for women, men, children and
teenagers. Later company started boosting its product via advertisements in order to spread out
and position its business reputation in other countries. It introduces as a step of nationalising
which will help an organisation by providing several growth opportunities to H&M i.e.
enlargement of business activities and approaching huge number of clients. Via selling product at
global level, the demand of its clothing products gets enhanced and as an output of firm get
recognized by people throughout the globe which outputs in bigger organisational success.
TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review.
Overview of the research: This research is based on analysing impact of globalisation in
driving business success of an organisation. Therefore, globalisation introduces about the
effective process via which the nation as well as regional economies, societies and culture have
become incorporated by keeping a network of communication, immigration, trade etc. at
international level (Eriksen, 2014). Globalisation is essential concept for an organisation because
it has removed the domestic boundaries and emphasis over boosting a view that data,
possibilities as well as knowledge must be localized and divided among people. Thus, it is a
major element of globalisation also play important role in enhancing the product as well as
services quality offered by organisations and develop competitive environment which promote
enterprise to bring innovation for fulfilling customer's needs and wants easily. Hence,
globalisation also drive to business success and growth as by operating business operations at
global level, organisations will be capable to improve their work quality via integration of
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knowledge, resources, people and skill. This output into much more satisfactory facility to client
and enlargement of which in various geographical area that drives to higher profitability and
success of company.
Rationale of the research: Main reason behind selecting this topic is to analysis the
impact of globalisation in driving business success of H&M. It is a multinational organisation
which will support a society within a country by providing job opportunities to them (ERTÜRK,
2015). Main purpose for research question is to identify effect of globalisation in driving growth
and success of an organisation at international level. These days, there is instability in growth
and success of United Kingdom society, so with the support of this investigation policies and
strategies can be designed which improve knowledge and understanding of reader. From
individual point of view of investigator, person have interest in retail industry, so if in future
prospect needs to invest in retail enterprise, then it is easy for them. As there is trend of retail
industry, so such topic is more interesting and it is easy to accumulate information from
respondents. Thus, it is a biggest topic which will help an investigator in personal as well as
professional manner. In personal way, with the help of this topic, researcher is able to enhance
their literature review skill, data analysis and data interpretation skill easily. This topic will also
support a researcher in professional way by improving its knowledge criteria in specific field of
study.
Resources: There is need of few resources to perform each activities of research in
systematic manner. This resources mainly related with financial assistance, newspapers,
magazines, internet connect, computer system and so on. With these research information can be
gathered properly as well as stored in authentic or reliable way. There are various kind of
resources which will be applied by an investigator to complete project in more effective and
accurate way. For this, communication, cost, time etc. are consider main resources which will
supports a researcher to successfully do each tasks of investigation.
Research Aim:
Main aim of this research is “To investigate the role of globalisation in driving business
success of an organization”. A study on H&M.
Research Questions
 What are the concept of globalisation?
 What are the role of globalisation in driving business success of H&M?
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 What are the positive and negative impact of globalization on business success of an
organization? What are the different ways through which negative impact of globalisation can be
overcome by the H&M?
Research objectives:
 To study about the concept of globalisation.
 To analysis role of globalisation in driving business success of H&M.
 To identify positive and negative impact of globalisation on business success of an
organization. Recommend different ways through which negative impact of globalisation can be
overcome by the H&M.
Literature Review: In order to address above discussed all research objectives, literature review
considers one of the best section of research (Gansler, Lucyshyn and Rigilano, 2013). Main
purpose of this section is to analysis gaps in previous research or studies. Thus, all research
objectives are determine under in detail manner:
Concept of globalisation in context of H&M
According to the ERTÜRK, (2015), Globalisation introduces as an essential and effective
process in which goods, people or ideas flows freely within nations. In addition, it is a
significant policy of government which is in favour of free flow and free trade of capital and
products, open borders, privatization of publicly-owned, elimination of tariffs and price control,
or controlled enterprises. Therefore, globalisation is a biggest concept which will support an
organisation to enlarge their business operations and drive success easily. It will also help an
organisation to increase customer base base and also enhance their goodwill in marketplace.
H&M is a Swedish clothing retailer which was founded in 1947. Company has around
4000 shops in all over the globe and has plan for approximately 7000 to 8000 more shops in the
future (H&M: The Secret to its Success, 2019). Company is rapidly approaching the level of
proliferation that is large rival index. H&M crossed 1,100 crore in sales, 3 years after entering₹
the Indian market. Along with this, company doesn’t have the global issue of a larger stock in
India, says H&M India’s country manager. H&M crossed 1,100 crore in sales, three years after₹
entering the Indian market. Apart from this, net revenue of H&M is US$12,652 billion.
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H&M doesn’t have the global problem of a bigger stock in India, says H&M India’s country
manager.
Illustration 1: Total number of H&M stores worldwide
(Source: Total number of H&M stores worldwide, 2017)
With its extensive business network, H&M has become one of the leading fashion retailer
in all over the world. Company had a total of 3924 shops by the end of 2015, enlarging its
international reach to sixty one nations across 6 continents including e-commerce in twenty three
of them (H&M Locations Worldwide, 2008-2016). Last year H&M added 16,000 workers to its
roster of designers, buyers and other employees, pattern markets, maximising the total number of
companies employees to 148000.
Role of globalisation in driving business success of H&M - Oxford Street.
According to the According to Eriksen, (2014), Globalization play important and
effective role in driving business growth and success systematically. It leads to maximised
competition which can be related to service and product and cost and price, technological
adaptation, target market, quick production and quick response by organisations etc. When an
enterprise produces with less cost as well as sells cheaper, it is capable to maximise its market
share. There are different roles of globalisation such as it will help an organisation in increasing
in customer market share, lowering the costs of customer services and lowering the costs of
production. Therefore, It globalisation an access to bigger market where H&M experience high
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demand about their clothing product which help an organisation in accomplishing maximum
profit. This further assist H&M in accomplishing economies of scale that dive to reduction of
average production cost.
Positive and negative impact of globalisation on business success of an organization.
According to the Hitesh Bhasin, 2019, There are different positive and negative impact of
globalisation that highly impact on business success and growth. Globalisation is simply the
effective process via which interaction and integration of people and companies across the globe.
Positive impact of globalisation: Globalisation is a huge concept that help H&M to
promote their clothing products across the globe. It will help an enterprise by Increasing
productivity, Promoting business in vast area and improving communication access. All these are
major impact which will support an organisation to maintain their reputation at global level.
Negative impact of globalisation: There are different drawbacks of globalisation such as
Maintaining brand reputation, Governments rules and regulation, Anticipating changing
demands of customers etc. All these are negative effect on brand reputation and image of
company.
Different ways through which negative impact of globalisation can be overcome by the H&M
According to the Martin. 2019, there are different ways through which negative impact of
globalisation can be overcome by an organisation in systematically. Company should Develop
new technology which will help them in overcoming risk of changing demands of customers
easily. Another main recommendation to an enterprise as they should hire knowledge human
resource which will assist them in maintaining better reputation in marketplace. Along with this,
proper study about the rules and regulations of country will also essential for H&M to achieve
better results within given time duration. One of major risk that is commonly faced by H&M
while entering into new country at international level is rivalry from local enterprise as well as
existing global players. In order to overcome such issue company must try to maintain a strong
relation with national trader for entering in new marketplace and accomplishing sustainability.
P2) Research methods and approaches to primary and secondary research
For this, Saunders's research onion is consider useful framework used by investigator to
identify best approach of research (Intriligator, 2017). This framework has different layers which
are shown as under:
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