Impact of Social Media on Small Business : Case Study on Ensoft Ltd
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Added on 2020-07-23
Impact of Social Media on Small Business : Case Study on Ensoft Ltd
Added on 2020-07-23
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Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview...............................................................................................................................11.2 Background...........................................................................................................................11.3 Significance of research........................................................................................................11.4 Aims and objectives..............................................................................................................21.5 Research questions................................................................................................................21.6 Gantt chart.............................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Use of social media in business processes of Ensoft organisation........................................32.2 Role of social media channels to reach large group of customers towards company...........42.3 Evaluate the impact of social media on business performance of Ensoft.............................42.4 Recommend some ways through which Ensoft Ltd., can increase its productivity andoutput level..................................................................................................................................5CHAPTER 3: RESERACH METHODOLOGY.............................................................................63.1 Type of research....................................................................................................................63.2 Research design.....................................................................................................................73.3 Data sampling........................................................................................................................73.4 Methods of data collection....................................................................................................73.5 Ethical consideration.............................................................................................................8CHAPTER 4: DATA ANALYSIS................................................................................................10CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................185.1 Conclusion...........................................................................................................................185.2 Recommendation.................................................................................................................18
Title:“To determine the impact of social media channels on enhancing performance level ofsmall business entities. A case study on Ensoft Ltd.” CHAPTER 1: INTRODUCTION1.1 OverviewIn current period of time, an organisation developing and making research at the time oftaking such steps at the large market place which has been formulating their strategy and policiesthat assist firm for attaining their potential goals and objectives in proper manner. For smallorganisation, it is required for company is to recognise the impact of social media channels onenhancing performance level of small business entities. In modern era, social media is growing atfast manner. There are large number of people who are connected with social media sites andusing them in effectively, the social media sector is bound to become larger in the future timeperiod (Cascio, 2018). For increasing level of performance, each business required to leveragethe accurate social media channels in the best possible manner. This will directly impact on smallbusiness organisation where social media attracting more customers towards their innovativegoods and services. 1.2 BackgroundThe research has been developed and formulated in the large market place which help incollecting and gathering accurate facts and figures for this industry and transform such data forusing this in assembling information which manipulate the firm for performing in high level.Along with this, they required to analysing the impact of social media channels on enhancingperformance level of small business entities. For analysing this, they required to using socialmedia channels for attracting large number of customers towards their company goods andservices in better manner. Therefore, employees of an organisation are adopting latest techniquesand methods which assist them in gaining attention of more buyers at the large market place. 1.3 Significance of researchThe major objective of this investigation is to analyse and examine those places wherethey required to establish new technologies and methods effectively. On the other hand, they alsoneed to understand and evaluating the impact of customers at the time of using latest technologywhich is based on quality based goods and services in proper manner (Armstrong and Taylor,2014). With the help of achieving accurate target and goal, it is useful for considering the major1
effect of social media channels for increasing level of performance in the small businessenterprise. 1.4 Aims and objectivesAims- “To determine the impact of social media channels on enhancing performance level ofsmall business entities. A case study on Ensoft Ltd.” To ascertain the use of social media in business processes. To identify the role of social media channels to reach large group of customers. To study the impact of Social Media on Business PerformanceRecommend some ways through which Ensoft Ltd., can increase its productivity andoutput level. 1.5 Research questionsWhat is the use of social media in business processes of Ensoft organisation?What is the role of social media channels to reach large group of customers towardscompany?Evaluate the impact of Social Media on Business Performance of Ensoft?Elaborate the ways through which can increasing their productivity and output level?1.6 Gantt chartIt is that thing which help in formulating accurate schedule of whole research project andthis will assist in accomplishing with particular work or task in better manner. This can aid forshowing various things in correct ways along with this, it is essential for them is to complete thereport in given time period. In addition to this, it will demonstrate the overall project which helpthem in completing all business operations and its major activities that does not determine theneeds and wants. The company manager need to separate entire work in various divisions whichassist in smoothly running the business operations and their functions which is necessary forreport by this they will gaining high level of income and profitability (Berman and et. al., 2012).There are different advantages which are explained as under:Communication – This is required for each staff members is to developing accurateinteraction in their whole department as per this they are handle their roles and responsibilitiesthat help firm in finishing all functions and activities in proper manner. 2
Time management – For making and developing time schedule that can help in managingand maintaining groups or teams which assist in maintaining various activities or functions of thebusiness concern. Coordination – In an organisation, every employee need to do specific work which helpthem in making appropriate coordination and manager should encourage them in achievingdesired task or work in better manner. Understanding – In this, Gantt chart is such thing which assist in giving accurate andspecific data by which they are easily completing their appropriate task or work that does nothighlighting the main functions and activities in proper manner. Thus, it will help in doingresearch by evaluating entire facts and figures which make them specific regarding how theyrequired to do work in given time period. 3
CHAPTER 2: LITERATURE REVIEW2.1 Use of social media in business processes of Ensoft organisationAs per the view of Cascio (2018) an organisation required to capable for implementing atthe pace of international excitability in better manner. They can adopt latest trends, taste andpreferences against their competitors that can develop and create defensible benefits. In Ensoftcompany, the social media help in improving the communication and interaction level amongtheir employees as well as managers. The social media offer a chance for improvingcommunication which help in improving procedures of the business. Along with this, the leadingorganisation are also using ability and power of social media which provide shape to theirbusiness processes. Social media is used in business procedures which assist them in increasing4
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