Research Project Assignment - The impact of digital technologies on business activities

Added on - 12 Nov 2020

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ResearchProject
Table of ContentsTITLE:............................................................................................................................................1INTRODUCTION..........................................................................................................................1Overview of the Research..........................................................................................................1Background of the Research......................................................................................................1Significance of the Research......................................................................................................2Rational of the Research............................................................................................................2Research Aim..............................................................................................................................3Research Objectives....................................................................................................................3Research Questions....................................................................................................................3Time Scale..................................................................................................................................4REFERENCES...............................................................................................................................6APPENDIX.....................................................................................................................................7Research Proposal Form..................................................................................................................7Research Ethics Approval Form....................................................................................................12
TITLE:“The impact of digital technologies on business activities”.INTRODUCTIONOverview of the ResearchIn today's modern world, digital tools and technologies plays vast role in developingstandard living of humans. An individual and organizations are widely concern on using mostadvance digital tools and technologies within the work place in respect to attaining higher growthand success. In this modern world people are very much based on using social media tools like,Facebook, Instagram, Twitter, you tube etc. these tools are effective in implementing goodrelationship with customers at global level (Bharadwaj and et. al., 2013). The rapid growth oftechnology development and rising adoption of digital technologies like social media, mobiledigital, cloud computing and other internet has a huge influence on consumer behavior and retailbusinesses at large. Social media tools is considered as the most effective technology ofdigitization. Social media has direct and positive impact on the operations of an organization andcustomers. Social media is becoming an important tool for marketers as it is easy for anorganization to implement social media tools in very less investment. In the present investigationwork Vodafone Plc is the chosen organization, It is a British Multinational telecommunicationservice provider company which operates its business operations at large scale. In the modernbusiness environment competition is so high at market place and organizations are widelyconcern on using advance and high tech technologies in order to attaining significant competitiveedge within the market place.Background of the ResearchIn the world full of digitization organizations are widely concern on implementing newand advance technologies within the work place in respect to executing advancement in theiroperations. Vodafone Plc is a large telecommunication service provider company and it operatesits all business functions from the headquarter which is stated in London and Newbury,Berkshire. The company mainly deals in telecommunication and IT services to the corporateclients in over 150 countries (Matt, Hess and Benlian, 2015). The company was founded in theyear of 1991 by Ernest Harrison. The company is operating at global level and for this socialmedia is determined as the most essential tool which helps the firm in implementing effective1
relationship with their customers across the globe. The major focused area of Vodafone Plc is tocapturing a wide area of market through applying most appropriate tools of digital technologieslike social media. This evolve as an effective tool which is widely applied by small as well aslarge business enterprises in order to attaining significant growth and success at market place.Significance of the ResearchThe research into consideration is based on the importance of using social media tools indeveloping good relationship with customers at global level. Customers are the key considerationof an organization as the growth and development of a firm is based on the satisfaction level ofits customers. The major significance of this report it that it is effective in providing a properevaluation of the effectiveness of using social media tools as a most developing source fororganizational growth (Gerbaudo, 2018). An appropriate evaluation helps the researcher inproviding significant knowledge to the learner about the specified area of study. A detailedexploration helps the learner in enhancing their knowledge base in the area of implementingdigital tools and technologies within the operations of firm. Wide knowledge base helps anindividual in attempting their future projects in regards to the similar area of study in effectivemanner. The major reason for conducting a research is to overcome with the issue of research asto reaching at the potential outcome.Rational of the ResearchThis can be determined as the most essential component of the exploration work. It refersas the set of reasons that is offered by an investigator for executing a research in appropriatemanner. It is a predetermined statement in which research issue is mentioned and the reason forovercoming the issues are also mentioned in appropriate manner. The present research is basedon the effectiveness of social media tools in developing relationship with customers at globallevel. Social media is a valuable tool which plays effective role in building good and friendlyrelationship among organization of customers at global level (Ransom and Chuard, WildfireInteractive Inc, 2012). Customers attraction is evaluated as the most essential issue for the firmand it is required for Vodafone Plc to overcome in order to attaining higher competitiveadvantage at market place. As a large business concern the major motive of Vodafone Plc is toenhancing its market reach by the use of social media tools in respect to attaining highercompetitive edge within the market place. Social media tools are effective in enlarging thecustomers base for firm which create value for the firm in reaching at higher profitability.2
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