This research project explores the impact of globalisation on the sales of Tesco, a British company operating in multiple countries. It aims to assess the potential of globalisation in the business scenario, evaluate ways to enhance sales, and ascertain the influence of globalisation on Tesco's marketing department.
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Title: Globalisation INTRODUCTION Globalisation is considered as a leading concept that become one of the primary factor within the company. As it also affect the economy of country, society, growth of business, environment, society in different ways. In this,modifications are about enhancing competition, expeditious transformationof information and technology. Thus, it is important for business organisation to keep in mind certain aspects of globalisation effects in order to to overcome from the challenges. In addition of this, undertaking business at a global level includes advantage for business organisation to remain competitive in today's market place (Charumathi and Ramesh, 2015). This will provide opportunities toincreasetheir geographic footprint atglobalised platformthat help them in establishing their famous brand image.This can be treated as the main determinationthat concept of globalisation provide opportunities and platform to business organisationto carry the operations globally for the aim which is identificationof potential customers towards its services.This can be beneficial for the entity to incorporate changes for improving the performanceand also attaining success at wider market place.This report highlights the discussionabout Tesco, isBritish company operating in number of countries carrying the business ofgroceries and general merchandise retail company operate their business with the aim of attaining higher growth at market. For this, company serve best quality products to customers in over the world. This will support them in expanding their business and attaining success. Aim of the research Developingunderstandingrelatedtoimpactofglobalisationinincreasingsalesof company. A study on marketing department of Tesco. Objectives of research Toassessthe potential of globalisation inbusiness scenario. To evaluates that way through which sales of organisation can be enhanced. Toascertain influenceof globalisation on marketing (Sales) department of Tesco. Research questions What is the potential of globalisation in business environment? What are the way through which sales of organization can be enhanced? 1
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How globalisation influencethe marketing (Sales)unitof Tesco? Rationale of research While undertaking research, it is significant for investigator to being clear towards the aims and purpose of executing investigation. If they have proper knowledge about research theme then they improve the possibilities ofachieving favourable outcomes. In context of this, the primary purpose of undertaking current investigation is to effectively understand the impact of globalisation over the company sales and how it become important for business organisation to improve its commercial activities at global level (Chen, Tang and Feldmann, 2015). Mainly, this study carried out by investigator for their personal and professional purpose. As its provide vast information about the topic that support them in improving their skills and knowledge. By this, researcher will able to effectively execute future research activities in order to take best possible decision to develop a successful project. Along with this, it is also beneficial for business organisation to make their operations famous and competitive at international level through which firm easily expand their activities to attain higher success. LITERATURE REVIEW In research activities, LR is one of the significant phase that provide detailed and published information to investigator. By using this type of analysis, researcher easily evaluate the actual study and its reliable outcomes as well. This is the reason that, it is crucial for investigator to carried out review of literature review. As it is related to secondary sources wherein investigator use published material like books, articles, journals and so on. By using this, detailed information can be easily collectedto obtain an authenticate conclusion. Potential of globalisation inbusiness world According toCincera and Ravet, (2014),globalisation is a concept that has a profound effect on over the world in a way businesses and even government do their business. As it put their huge impact on the commercial activities, society, government and many more. Mainly, globalisation is refers to the way wherein in national and regional economies, societies and culturehavebeencollaboratedwiththehelpofglobaltradeconnection,transportation, communication and immigration as well. The movement of globalisation entered a new and innovative phase that includes advent of technologies through which entire business activities get affected. Due to this, companies changing their nature of production by outsourcing and 2
mechanisation. This will likely to lead to increase overall incomewhich can bring positive influencethe sales andgrowthrate of the company.Whereas, globalisation is also put negative impact over the commercial activities in which company is responsible for tackle all the challenges. For this, firm and government needs to regulate the global economy with the aim of stymie the historical tendency of globalisation in-front of unequal costs. Furthermore, expansion business at international level company evaluate new and innovative ways along with artificial intelligence. This will provide new opportunities to business organisation in growing and ongoing challenges of how to adapt and evolve. With this assistance of this,it becomes easier for the entity to carry business operations effectively as well as the growth prospects of the target entity gets improved among the rivals. Way through which sales of organization can be enhanced According toDe Mooij, (2018),Conducting business globally has become one of the important part for company as they have to look out their activities and strategy to execute their operation. It includes ease of connectivity, transportation, global product demand and many more that may reduce the barriers while entering in global markets overseas. In this regards, sales at international level is never been easier because telecommunications and internet have fostered quick and cheap as well. The main reason behind this is that it define more transportation options which help in selling or delivering their goods and services within the international market. In context of this,number of ways exist there which can be opt by the company toeasily increase their sales and profitability level. All these can be discussed below: Undertake market research: To increase sales at internationally, it is crucial for business organisation to conduct market research as it help them in analysing where the goods and services will sell, on which they segments, how they set its products price in market place. With the assistance of all these informations,the profitability of the firm can be made better together with this greater market share can be captured as compared to its competitors. Along with this, it may also includes customers taste, market trends, competition level, government policies and so on. All these are support business organisation to increase the overall saleswhich can help in accomplishing their competitiveadvantageat market place for sustainingfor span of a long time. Selling over the internet: It is another wayto accelerate the sales of the organisationat global level. In today's digitalised world, each and every individual are fully depended upon internet which directly influence organisations decision making in terms of adopting innovative 3
and latest technology into their business operations.This can be fruitful for the company for sellingtheir products to customers through online platform for increasing theiroverall level of sales and profit.With reference to this, companies use their own websites and apps to offer their products. This will contributes in increasing overall sales and profitability level of the company at market place.Furthermore, this can be beneficial in persuading large number of customer for availing the services provided by it. Influence of globalisation on marketing (Sales) department of Tesco According toDelpechitre and Baker, (2017),globalisation is refers to the activity that help in exchanging as well as integration of finance, ideas, trade across the nation. As, it provide path to business organisation in expanding their operational activities andmeanwhile, it can makes it build a reputation which is competitive for the company. Due to globalisation, different markets are internationally connected and also affect the entire activities of company and its marketing department as well.An essential impactof globalisation on marketing is that it may increase customers awareness, sales of company and market demand as well. Thus, it is crucial for business organisation to analysis market before entering into new industry: Attraction of potential customers: Globalisation is a major or one of the important activity for company by which they can invite large number of potential customers that put positiveimpacton establishingitscompetitiveimageat globalmarketplace. Furthermore, when business organisation globalise their business then they focus on offering best quality productsfor generating largermarket share form its competitors by making customers base strong. Availability of new or advanced promotion methods:For the expansion of business globally,company is requiredto implement or use new and advance promotional methods. By this, firm can have better image and goodwill.Also, with this product demand can be increased.This can be effective in increasing overall performance of company at global market place.In order to achieve the mentioned objectives,normally company use social media, billboards, advertisement, direct selling and many more. All these are assist in establishing theirs famous brand image in order to increase its market share. 4
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RESEARCH METHODOLOGY Research methodology is consider as an effective and specific process that used by researcher with the aim of identifying, selecting, processing and analysing information towards the research topic. In whole work, methodology allow investigator to critically evaluate or analyse the validity and reliability of entire project and collected information as well (Hanson and et. al., 2016). Mainly, it includes various methods and techniques that used within the research with the aim of generating relevant information that directly support researcher to take right decision and draw a valid conclusion. With the help of this, research can be successfully undertake. Research design: It is related to the framework that help investigator to undertake study in effective way. Mainly, it is combination of research or variable that assist investigator to handleresearch problemineffectiveway. It includesthreetypeof research designi.e. descriptive, experimental, exploratory. As per this research, descriptive research design will be used by investigator because it provide complete and variable data to undertake research in an effective way. It also help in improving the reliability of investigator and make it more successful.Researcher of respective research adopt descriptive research design method because through it is less expensive as well as less time consuming. Through this researcher able to conduct all work in time manner and it will also help them in conducting all research related activities according to given budget. Research approach: This is also related as an effective way that provide clear direction or guidelines through which investigator undertake the research activities in systematic manner. It includes two type of research approach such as inductive and deductive. For undertaking this investigation, researcher will applied deductive research approach. The main reason behind this is that it provide valid and detailed information about research topic or theme. As it assist in undertaking entire research activities in systematic and authentic way.Researcher of respective research adopt deductive research approach because it is time saving method, in time number of direct practices are involved, based on several rules ad regulation and so on. Along with this by adopting this research approach, project manager able to conduct their work effectively as well as in timely manner for attaining their desire goal or objective. Research type: At the time of undertaking research, it is crucial for investigator to select best and suitable type that help them in developing research activities in right direction. Mainly, 5
it is based on two type of research such as qualitative and quantitative. Both are play a significant role in evaluating research but for this study, qualitative method will be applied by the researcher with the aim of representing collected data in graphical way (Liang, Ren and Sun, 2015). By using this, investigator take right decision and draw a valid conclusion.Project manager of respective research will select qualitative as well as quantitative method because through it they able to gather both numerical and non numerical information through which researcher will get appropriate outcome. Along with this these methods also help in gathering more reliable as well as authenticate research information which help in attaining desire result in effective manner. In respect of quantitative method researcher will create questionnaire because through it they able to gather information related to audiences view point as well as it will help in gathering numerical based information. On the other hand for qualitative method research is conducting analysis of information collecting from different authors by developing literature review. Research philosophy: It is consider as a practices in which researcher follow the aspects in order to undertake research activities in an appropriate way. Mainly, it is based on three type ofphilosophyi.e.interpretivist,pragmatistandpositivistresearchphilosophy.Forthis investigation, researcher may use positivism research philosophy because it help in evaluating detailed analysis towards the research theme. By this, research activities can be effectively undertaken and also improve the chances of attaining positive outcomes.This research project manager will adopt positivism research philosophy because it is considered as wide concept which based on researcher situation as well as this method is more fast and economical. That will help project manager in attaining their desire goal as well as objective in effective manner and it will also help researcher in taking proper decision related to policies. Time horizon: It is one of the important strategy wherein researcher easily complete research activities in allotted time frame. As there are two type of horizon like cross and longitudinal sectional strategy (Manners-Bell, 2017). In cross sectional studies data are collected just for once in order to answer the question in effective manner. On the other side, longitudinal studies is related wherein researcher might want to study people or phenomena in more than one points in order to answer the research questions. With the help of this, research activities can be done successfully and at the same time also improve the chances of attaining positive results.By adopting these method for time horizon respective research project manager able to develop 6
proper strategies according to time which are given to them. Along with this, it will also help them in fulfilling the desire standard that set for the research outcome. Sampling: It is consider as a process in which researcher select sample size from the whole population for understanding or collecting specified data and information. It classified on the basis of two methods such as probabilistic and non-probabilistic sampling method. For undertaking current investigation, random sampling methods will be used which is based on the probabilistic technique wherein individual get equal chances to be selected. With the help of this, data and information can be easily evaluated and collected.Project manager of respective research adopt random sample sampling because it is easiest as well as commonly used method for research in order to get proper outcome. Along with this, in this method there is no additional information are required such as geographical area, climate change, list of member's contact and so on. Through simple random sampling researcher also able to evaluate data or information in reasonable manner as well as this method of sampling also have sound mathematical basis which help researcher in attaining their desire outcome.By using this, researcher select 40 respondents who are the employees of business organisation and provide valid information towards the research topic.It is so because employees will able to provide proper as well as appropriate informations about the company as well as situation. DATA ANALYSIS AND INTERPRETATONS Thissection of research isrelated to the process ofclassifying,changing, modelling data with the aim of converting them into meaning information.As it help in making reliable conclusion and at the same time also take positive decision making (Mutalemwa, 2015). With the help of this section,the researcher can obtain favourable outcomesand at the same time also increase the possibilities of attaining valid results. Questionnaire Name: Age: Gender: Email id: Q1) Do you have knowledge about globalisation? a) Yes 7
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b) No Q2) Does globalisation impact organisation potentiality to increase sales? a) Yes b) No Q3) What are the ways by which Tesco can enhance their sales at global level? a) Offering value products b) Adopting best promotional methods c) Analysing market trends Q4) What are the advantages which Tesco can acquire with the adoption of globalisation into its business process? a) Increase brand image b) Invite potential customers c) Increase sales Q5) What are the major challenges that Tesco undergoes while managing its functional units at globalised level? a) Difference in culture b) Linguistic barriers c) Difficulty in hiring effective talent Q6) What are the alternatives which Tesco can use to overcome the challenges of globalisation? a) Hire skilled workforce b) Usage of advanced technology c) Proper knowledge about culture Q7) What is the impact of globalisation on marketing department of Tesco? a) Positive b) Negative Q8) Does globalisation influence the working culture of Tesco? a) Yes b) No Q9) What is the major role of marketing department while conducting business at international level? 8
a) Conducting market research b) Building reputation c) Establishing communication with target market Q10) Recommended the ways by which Tesco can enhance their sales at market place. Data sheet Q1) Do you have knowledge about globalisation?Frequency a) Yes30 b) No10 Q2) Does globalisation impact organisation potentiality to increase sales? Frequency a) Yes35 b) No5 Q3) What are the ways by which Tesco can enhance their sales at global level? Frequency a) Offering value products20 b) Adopting best promotional methods10 c) Analysing market trends10 Q4) What are the advantages which Tesco can acquire with the adoption of globalisation into its business process? Frequency a) Increase brand image15 b) Invite potential customers15 c) Increase sales10 Q5) What are the major challenges that Tesco undergoes while managing its functional units at globalised level? Frequency a) Difference in culture20 9
b) Linguistic barriers10 c) Difficulty in hiring effective talent10 Q6) What are the alternatives which Tesco can use to overcome the challenges of globalisation? Frequency a) Hire skilled workforce15 b) Usage of advanced technology15 c) Proper knowledge about culture10 Q7) What is the impact of globalisation on marketing department of Tesco? Frequency a) Positive25 b) Negative15 Q8) Does globalisation influence the working culture of Tesco?Frequency a) Yes30 b) No10 Q9)Whatisthemajorroleofmarketingdepartmentwhile conducting business at international level? Frequency a) Conducting market research20 b) Building reputation10 c) Establishing communication with target market10 10
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Theme 1: Knowledge about globalisation. Q1) Do you have knowledge about globalisation?Frequency a) Yes30 b) No10 Interpretation:Globalisation is a broad concept for business as it includes integration of different markets in global economy and also become increasingly integrated and interdependent. It may provide huge opportunities and path through which entities can approach new markets for the purpose of reaching more customers and explore the opportunities.In this regards, 30 out of 40 respondents have agreedwith this statement and rest of10 participants have provided their negative remark for the same. Theme 2: Globalisation impact organisation potentiality to increase sales. Q2) Does globalisation impact organisation potentiality to increase sales? Frequency 11 30 10 a) Yes b) No
a) Yes35 b) No5 Interpretation:The above graph showsthat globalisation is a major activity for business organisation through which they can improveexisting sales and profit targets. In this regards, 35 out of 40 respondents said that when company globalise their business thatthey can explore different opportunitiesin which they can easily increase their overall sales by increasing customers base towards its services.On the contrary, 5 people gave their views that some time globalisation create issues in-front of company by arising issues.As per contradict view point of authors globalisation is an effective concept that help business in increasing their market growth and sales as well. The main reason behind this is that company serve their services in new market wherein large number of customers get easily attracted. Theme 3: Offering value products is a way by which Tesco can enhance their sales at global level. Q3) What are the ways by which Tesco can enhance their sales at global level? Frequency 12 35 5 a) Yes b) No
a) Offering value products20 b) Adopting best promotional methods10 c) Analysing market trends10 Interpretation:The above graph has been analysed which provides that a company can change its sales and profit positively with the use of numerous ways available at global market.In this, 20respondents have agreed with their viewsthat offering valuable products is a best way to increase salesbecause it leads to attractinghuge customers towards its quality products.Together with this,10 participants think that adopting best promotional methods within international market is also effective to attract customers attention. Whereas, rest of 10 said that analysing market trends and culture help in understanding actual demand of customers.This provides that organisation can easily enhancetheir profitability level and attain higher growth as well. Theme 4: Advantages which Tesco can acquire with the adoption of globalisation into its business process. Q4) What are the advantages which Tesco can acquire with theFrequency 13 20 10 10 a) Offering value products b) Adopting best promotional methods c) Analysing market trends
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adoption of globalisation into its business process? a) Increase brand image15 b) Invite potential customers15 c) Increase sales10 Interpretation:Going at global market provide huge benefits or advantages which support business organisation in making whole brand image more popular and competitive at market place. In this regards, 15 out of 40 participants think that globalisation is effectivein increasing goodwill of the company.15 people said thatcarrying business activities cross bordersassist in inviting potential customers towards its offerings in order to improve their positive presence at international level.Whereas, 10 participantsgive their opinion towards the globalisation is that it provide platform or path in which firm increase its overall sales byoffering value items to wider range of potential customers. Theme 5: Difference in culture is major challenge that Tesco undergoes while managing its functional units at globalised level. 14 15 15 10 a) Increase brand image b) Invite potential customers c) Increase sales
Q5) What are the majorchallengesthat Tesco undergoeswhile managing its functional units at globalised level? Frequency a) Difference in culture20 b) Linguistic barriers10 c) Difficulty in hiring effective talent10 Interpretation:Various challenges faced by company while going globalise due to which firm can reduce their positive image in-front of market.From the above graph, approx. 20 participants among 40 have provided their viewsthat difference in culture is one of the major issue for company in operating business at global level.10 respondents have the opinionsthat linguistic barriers is also consider as an issue in-front of business and rest of 10 respondents said that company face issue while hiring effective talent at global level. All these putadverse effecton the overall productivity level of company. Theme 6: Alternatives which Tesco can use to overcome the challenges of globalisation. Q6) What are the alternatives which Tesco can use to overcome theFrequency 15 20 10 10 a) Difference in culture b) Linguistic barriers c) Difficulty in hiring effective talent
challenges of globalisation? a) Hire skilled workforce15 b) Usage of advanced technology15 c) Proper knowledge about culture10 Interpretation:Acompany conducting business operations globally may come acrossvarious issues andchallenges which is reflected on the efficiency of the entity in international market. Thus,it is of complexitiesfor company to implement appropriate alternatives that support them in overcoming from the issues of globalisation and improve their efficiency level at market place. In context of this, 15 participants think that hiring skilled and talented workforce is one of the effective way to overcome from the globalisation challenges. In this regards,the perception of 15 respondentsare that usage of advanced technology is appropriate way or alternative that support in overcoming from this globalisation challenges as it assist in developing positive image of company at market place. Whereas, rest of 10 respondents said that havinggood knowledge about the same believe thatit is an effective option through which company can take the 16 15 15 10 a) Hire skilled workforce b) Usage of advanced technology c) Proper knowledge about culture
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business activities outside the national boundaries without any kind of challengesand issues. This will put positive impact on overall performance of company and establishing its competitive image. Theme 7: Impact of globalisation on marketing department of Tesco. Q7) What is the impact of globalisation on marketing department of Tesco? Frequency a) Positive25 b) Negative15 Interpretation:As per above mentioned graph it can be examined that globalisation put their huge impact on entire business functions as it provide support company in spreading their business image at market place. In this regards, 25 out of 40people have responded that globalisation is helpful in creating positive results on the marketing unit of the entity. This can be fruitful for letting thefirm easily make theirbrand famous among the competitors. As it invite large number of customers over there. On the other side, rest of 15 participants think that 17 25 15 a) Positive b) Negative
sometime it put negative impact on company and its market department as it may increase overall cost of business in promoting their operations at international market. Theme 8: Globalisation influence the working culture of Tesco. Q8) Does globalisation influence the working culture of Tesco?Frequency a) Yes30 b) No10 Interpretation:In business organisation, concept of globalisation is related with the significant concept that directly influence overall working culture of company because when firm operate their business at global level then they face different in culture. In this regards, 30 out 40 respondents said that globalisation is directly affect the organizational working culture because at international level style of working or operating is totally different because of advancement of technology, manpower, allocation of resources and so on. Whereas, rest of 10 people are not favour with this statement. Theme 9: Conducting market research is the major role of marketing department while conducting business at international level. 18 30 10 a) Yes b) No
Q9)Whatisthemajorroleofmarketingdepartmentwhile conducting business at international level? Frequency a) Conducting market research20 b) Building reputation10 c) Establishing communication with target market10 Interpretation:The graph provided above,states that marketing department is important for raising the awareness of the products among the target customers. It helpsthem in expanding their operational activities at international level. As per view point of 20 respondents, conducting marketresearchisaneffectiveactivitybywhichfirmevaluateorexaminetheactual performance of company and its market as well. 10 people give their views that building reputation in market is also consider as an important role where in market department tries to maintain theirpositive reputation in market place. On the other side, rest of 10 participants think that market division establishing better communication with their target market that support company in enhancing their competitive image at international market. 19 20 10 10 a) Conducting market research b) Building reputation c) Establishing communication with target market
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FINDINGS This section of research will gather informations related to outcome which they get from above analysis. In this respect audiences evaluated from outcome are employees of business unit who have proper knowledge as well as understand of company and their workflow because these peoples can effectively address the questions asked by researcher. According to project manager of this research they want to use written report in order to aware their audiences about the research outcome in effective manner. This is so because through it they able to provide proper information to the audiences as well as these peoples can also analyse the information according to them. In addition to this there are several information project manager able to gather about the research topic through the literature review such as they able to understand the potential of globalisation at business environment as well as they also analyse different ways through which sales of a company can be increased. Along with this, through literature review project manager also develop their understand as well as knowledge about the impact of globalisation on the marketing and sales department of TESCO. There are also some information which research get know from different sources i.e. other than literature review such as from the audiences of 40 there are some people who not know about globalisation so it is essential for company to develop strategies related to that. Researcher also able to understand that there are several challenges which are faced by a company while implementing globalisation at their workplace but there is also different types of strategies that help in overcome issues related to globalisation. Research outcomes Stakeholders: For undertaking this research, there are various stakeholders which directly contributes within the study to make it more successful. Mainly, employees, manager, government and so on are the major stakeholder who have interest within the research and also provide appropriate information towards the globalisation. Communicating research outcomes: For analysing end outcomes, it is important for researcher to communicate with their stakeholders about research and its end outcomes as well. In this regards, there are various communication methods such as written form, online, presentation, report and many more. All these can be effective for communicating with stakeholders. In this presentation and spoken word is best way to communicate with stakeholders. 20
Convincing arguments: Present research is focus on globalisation and its impact over the company and its brand image as well. If employees are aware about globalisation concept then they easily perform their assigned task and activities. REFLECTION&RECOMMENDATIONFORALTERNATIVE RESEARCH METHODOLOGY Recommendation The possible recommendations for can bethat globalisation is one of the important concepts by whichbusiness entities can expand their operational activities through different ways.Also, it increase their sales as well. In this regards, company should hire skilled and talented workers which can help the organisation for achieving the operational goals.This can make the company toimprove their performance level at international level and at the same time also enhance their growth as well. Along with this, company needs to analysis market trends beforeincorporating the business ventureat global market as it help in understanding the actual demand of customers and their choice. Through this, firm can provide better satisfaction and also make them loyal towards the company and its offerings as well. Furthermore, usage of advanced technologies is also recommended for business organisation to easily handle all the trends present at market place. This will contributes in establishing positive and competitive brand image at global market place. Reflection I am glad to get opportunities to undertake research over the topicTo understand that impact of globalisation in increasing sales of company. It is vast and very interesting topic that helped me in improving my skills and knowledge about globalisation concept and its impact on overall sales as well. This research support me in my professional and personal career by making me able to evaluate the actual or fact knowledge that how globalisation is effective for company inmultiplying the overall sales and profit rate.It is helpful for me asI also improve my research skills, data analysis skills andother capabilities.These are beneficial forimproving theoutcomes achieving the positive outcomes.Apart from this, some issues are also faced by me while executing research activities. As time and cost related issue is major for me that putunfavourable effect on the overall performance of research activities. In order to overcome from these issues I have followed entire activities in ethical way and at the same time also may enhance the chances 21
of attaining reliable results. Along with this, also analysis the research outcomes so that I can easily found the gap. This can be effective for my future study through which I improve the possibilities of attaining positive and reliable outcomes. Alternative research methodology While undertaking research, various methods are there that help investigator in gathering as well as analysing data in most effective manner. For this study, questionnaire is used that help investigator in collectingauthenticate about the researchtopic.This can be helpful because researcher canactivelyaccumulate reliable data that provide a base for conducting thewhole researchmore appropriately. In this regard, interviewis treated to be an effectiveor alternative research methodology that help in understanding the perception of individual through which researcher easily take right and decision to make study successful. At the time of conducting research, there are several issues which are faced by researcher such as there is less time duration, budget is low, not every members are skilled and trained, there is also lack of authenticate sources and many more. Due to this limitation project manager go through several issues like they not able to collect proper information, not able to conduct all activities effective because of less time and budget. Moreover they also face problems in every level because some members of team are not much skilled as well as trained due to which researcher need to guide them at every stage which consume time. But in order to overcome this issue research develop a team of one experienced and one non experienced person so that they can conduct work proper by communicating each other. Furthermore, project manager also conduct a meeting in which they address related to importance of gaining proper research outcome because through it members feel motivated and conduct work more effectively. In this meeting research also able to explain in detail about the entire process of research in effectively manner but while this some issues are faced like communication gap. In order to overcome this they decide to select one common language which is understand by all team members. In order to conduct future research there is suggestion for researcher that they can select interview method instead of questionnaire because it is less expensive as well as it can be mould according to time allotted. 22
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CONCLUSION From the above research,it can be concluded that,globalisation is mode of expanding the business activities beyond the national boundaries.It helpsthem in improving their efficiency to enhance their sales as well. While globalising, company face various issues like unfamiliar culture, communication barriers, difficulties in hiring best or talent workforce within the company.There can be negative impact of globalisation which may ultimately hamper the performance of the entity. Thus it is summarised that, company is responsible for hiring best talent that support them in handling all the activities operates at global level.This contributes in providing greater chances of obtaining competitive advantage which can help it survive in the competition at international market place. 23