Impact of Globalisation on Sales of Tesco

This research project explores the impact of globalisation on the sales of Tesco, a British company operating in multiple countries. It aims to assess the potential of globalisation in the business scenario, evaluate ways to enhance sales, and ascertain the influence of globalisation on Tesco's marketing department.

Research Project

Title: Globalisation
INTRODUCTION
Globalisation is considered as a leading concept that become one of the primary factor
within the company. As it also affect the economy of country, society, growth of business,
environment, society in different ways. In this, modifications are about enhancing competition,
expeditious transformation of information and technology. Thus, it is important for business
organisation to keep in mind certain aspects of globalisation effects in order to to overcome from
the challenges. In addition of this, undertaking business at a global level includes advantage for
business organisation to remain competitive in today's market place (Charumathi and Ramesh,
2015). This will provide opportunities to increase their geographic footprint at globalised
platform that help them in establishing their famous brand image. This can be treated as the main
determination that concept of globalisation provide opportunities and platform to business
organisation to carry the operations globally for the aim which is identification of potential
customers towards its services. This can be beneficial for the entity to incorporate changes for
improving the performance and also attaining success at wider market place. This report
highlights the discussion about Tesco, is British company operating in number of countries
carrying the business of groceries and general merchandise retail company operate their business
with the aim of attaining higher growth at market. For this, company serve best quality products
to customers in over the world. This will support them in expanding their business and attaining
success.
Aim of the research
Developing understanding related to impact of globalisation in increasing sales of
company. A study on marketing department of Tesco.
Objectives of research
 To assess the potential of globalisation in business scenario.
 To evaluates that way through which sales of organisation can be enhanced.
 To ascertain influence of globalisation on marketing (Sales) department of Tesco.
Research questions
 What is the potential of globalisation in business environment?
 What are the way through which sales of organization can be enhanced?
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 How globalisation influence the marketing (Sales) unit of Tesco?
Rationale of research
While undertaking research, it is significant for investigator to being clear towards the
aims and purpose of executing investigation. If they have proper knowledge about research
theme then they improve the possibilities of achieving favourable outcomes. In context of this,
the primary purpose of undertaking current investigation is to effectively understand the impact
of globalisation over the company sales and how it become important for business organisation
to improve its commercial activities at global level (Chen, Tang and Feldmann, 2015). Mainly,
this study carried out by investigator for their personal and professional purpose. As its provide
vast information about the topic that support them in improving their skills and knowledge. By
this, researcher will able to effectively execute future research activities in order to take best
possible decision to develop a successful project. Along with this, it is also beneficial for
business organisation to make their operations famous and competitive at international level
through which firm easily expand their activities to attain higher success.
LITERATURE REVIEW
In research activities, LR is one of the significant phase that provide detailed and
published information to investigator. By using this type of analysis, researcher easily evaluate
the actual study and its reliable outcomes as well. This is the reason that, it is crucial for
investigator to carried out review of literature review. As it is related to secondary sources
wherein investigator use published material like books, articles, journals and so on. By using
this, detailed information can be easily collected to obtain an authenticate conclusion.
Potential of globalisation in business world
According to Cincera and Ravet, (2014), globalisation is a concept that has a profound
effect on over the world in a way businesses and even government do their business. As it put
their huge impact on the commercial activities, society, government and many more. Mainly,
globalisation is refers to the way wherein in national and regional economies, societies and
culture have been collaborated with the help of global trade connection, transportation,
communication and immigration as well. The movement of globalisation entered a new and
innovative phase that includes advent of technologies through which entire business activities get
affected. Due to this, companies changing their nature of production by outsourcing and
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mechanisation. This will likely to lead to increase overall income which can bring positive
influence the sales and growth rate of the company. Whereas, globalisation is also put negative
impact over the commercial activities in which company is responsible for tackle all the
challenges. For this, firm and government needs to regulate the global economy with the aim of
stymie the historical tendency of globalisation in-front of unequal costs. Furthermore, expansion
business at international level company evaluate new and innovative ways along with artificial
intelligence. This will provide new opportunities to business organisation in growing and
ongoing challenges of how to adapt and evolve. With this assistance of this, it becomes easier for
the entity to carry business operations effectively as well as the growth prospects of the target
entity gets improved among the rivals.
Way through which sales of organization can be enhanced
According to De Mooij, (2018), Conducting business globally has become one of the
important part for company as they have to look out their activities and strategy to execute their
operation. It includes ease of connectivity, transportation, global product demand and many more
that may reduce the barriers while entering in global markets overseas. In this regards, sales at
international level is never been easier because telecommunications and internet have fostered
quick and cheap as well. The main reason behind this is that it define more transportation options
which help in selling or delivering their goods and services within the international market. In
context of this, number of ways exist there which can be opt by the company to easily increase
their sales and profitability level. All these can be discussed below:
Undertake market research: To increase sales at internationally, it is crucial for business
organisation to conduct market research as it help them in analysing where the goods and
services will sell, on which they segments, how they set its products price in market place. With
the assistance of all these informations, the profitability of the firm can be made better together
with this greater market share can be captured as compared to its competitors. Along with this, it
may also includes customers taste, market trends, competition level, government policies and so
on. All these are support business organisation to increase the overall sales which can help in
accomplishing their competitive advantage at market place for sustaining for span of a long time.
Selling over the internet: It is another way to accelerate the sales of the organisation at
global level. In today's digitalised world, each and every individual are fully depended upon
internet which directly influence organisations decision making in terms of adopting innovative
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and latest technology into their business operations. This can be fruitful for the company for
selling their products to customers through online platform for increasing their overall level of
sales and profit. With reference to this, companies use their own websites and apps to offer their
products. This will contributes in increasing overall sales and profitability level of the company
at market place. Furthermore, this can be beneficial in persuading large number of customer for
availing the services provided by it.
Influence of globalisation on marketing (Sales) department of Tesco
According to Delpechitre and Baker, (2017), globalisation is refers to the activity that
help in exchanging as well as integration of finance, ideas, trade across the nation. As, it provide
path to business organisation in expanding their operational activities and meanwhile, it can
makes it build a reputation which is competitive for the company. Due to globalisation, different
markets are internationally connected and also affect the entire activities of company and its
marketing department as well. An essential impact of globalisation on marketing is that it may
increase customers awareness, sales of company and market demand as well. Thus, it is crucial
for business organisation to analysis market before entering into new industry:
 Attraction of potential customers: Globalisation is a major or one of the important
activity for company by which they can invite large number of potential customers that
put positive impact on establishing its competitive image at global market place.
Furthermore, when business organisation globalise their business then they focus on
offering best quality products for generating larger market share form its competitors by
making customers base strong.
 Availability of new or advanced promotion methods: For the expansion of business
globally, company is required to implement or use new and advance promotional
methods. By this, firm can have better image and goodwill. Also, with this product
demand can be increased. This can be effective in increasing overall performance of
company at global market place. In order to achieve the mentioned objectives, normally
company use social media, billboards, advertisement, direct selling and many more. All
these are assist in establishing theirs famous brand image in order to increase its market
share.
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RESEARCH METHODOLOGY
Research methodology is consider as an effective and specific process that used by
researcher with the aim of identifying, selecting, processing and analysing information towards
the research topic. In whole work, methodology allow investigator to critically evaluate or
analyse the validity and reliability of entire project and collected information as well (Hanson
and et. al., 2016). Mainly, it includes various methods and techniques that used within the
research with the aim of generating relevant information that directly support researcher to take
right decision and draw a valid conclusion. With the help of this, research can be successfully
undertake.
Research design: It is related to the framework that help investigator to undertake study
in effective way. Mainly, it is combination of research or variable that assist investigator to
handle research problem in effective way. It includes three type of research design i.e.
descriptive, experimental, exploratory. As per this research, descriptive research design will be
used by investigator because it provide complete and variable data to undertake research in an
effective way. It also help in improving the reliability of investigator and make it more
successful. Researcher of respective research adopt descriptive research design method because
through it is less expensive as well as less time consuming. Through this researcher able to
conduct all work in time manner and it will also help them in conducting all research related
activities according to given budget.
Research approach: This is also related as an effective way that provide clear direction or
guidelines through which investigator undertake the research activities in systematic manner. It
includes two type of research approach such as inductive and deductive. For undertaking this
investigation, researcher will applied deductive research approach. The main reason behind this
is that it provide valid and detailed information about research topic or theme. As it assist in
undertaking entire research activities in systematic and authentic way. Researcher of respective
research adopt deductive research approach because it is time saving method, in time number of
direct practices are involved, based on several rules ad regulation and so on. Along with this by
adopting this research approach, project manager able to conduct their work effectively as well
as in timely manner for attaining their desire goal or objective.
Research type: At the time of undertaking research, it is crucial for investigator to select
best and suitable type that help them in developing research activities in right direction. Mainly,
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it is based on two type of research such as qualitative and quantitative. Both are play a significant
role in evaluating research but for this study, qualitative method will be applied by the researcher
with the aim of representing collected data in graphical way (Liang, Ren and Sun, 2015). By
using this, investigator take right decision and draw a valid conclusion. Project manager of
respective research will select qualitative as well as quantitative method because through it they
able to gather both numerical and non numerical information through which researcher will get
appropriate outcome. Along with this these methods also help in gathering more reliable as well
as authenticate research information which help in attaining desire result in effective manner. In
respect of quantitative method researcher will create questionnaire because through it they able
to gather information related to audiences view point as well as it will help in gathering
numerical based information. On the other hand for qualitative method research is conducting
analysis of information collecting from different authors by developing literature review.
Research philosophy: It is consider as a practices in which researcher follow the aspects
in order to undertake research activities in an appropriate way. Mainly, it is based on three type
of philosophy i.e. interpretivist, pragmatist and positivist research philosophy. For this
investigation, researcher may use positivism research philosophy because it help in evaluating
detailed analysis towards the research theme. By this, research activities can be effectively
undertaken and also improve the chances of attaining positive outcomes. This research project
manager will adopt positivism research philosophy because it is considered as wide concept
which based on researcher situation as well as this method is more fast and economical. That will
help project manager in attaining their desire goal as well as objective in effective manner and it
will also help researcher in taking proper decision related to policies.
Time horizon: It is one of the important strategy wherein researcher easily complete
research activities in allotted time frame. As there are two type of horizon like cross and
longitudinal sectional strategy (Manners-Bell, 2017). In cross sectional studies data are collected
just for once in order to answer the question in effective manner. On the other side, longitudinal
studies is related wherein researcher might want to study people or phenomena in more than one
points in order to answer the research questions. With the help of this, research activities can be
done successfully and at the same time also improve the chances of attaining positive results. By
adopting these method for time horizon respective research project manager able to develop
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proper strategies according to time which are given to them. Along with this, it will also help
them in fulfilling the desire standard that set for the research outcome.
Sampling: It is consider as a process in which researcher select sample size from the
whole population for understanding or collecting specified data and information. It classified on
the basis of two methods such as probabilistic and non-probabilistic sampling method. For
undertaking current investigation, random sampling methods will be used which is based on the
probabilistic technique wherein individual get equal chances to be selected. With the help of this,
data and information can be easily evaluated and collected. Project manager of respective
research adopt random sample sampling because it is easiest as well as commonly used method
for research in order to get proper outcome. Along with this, in this method there is no additional
information are required such as geographical area, climate change, list of member's contact and
so on. Through simple random sampling researcher also able to evaluate data or information in
reasonable manner as well as this method of sampling also have sound mathematical basis which
help researcher in attaining their desire outcome. By using this, researcher select 40 respondents
who are the employees of business organisation and provide valid information towards the
research topic. It is so because employees will able to provide proper as well as appropriate
informations about the company as well as situation.
DATA ANALYSIS AND INTERPRETATONS
This section of research is related to the process of classifying, changing, modelling data
with the aim of converting them into meaning information. As it help in making reliable
conclusion and at the same time also take positive decision making (Mutalemwa, 2015). With the
help of this section, the researcher can obtain favourable outcomes and at the same time also
increase the possibilities of attaining valid results.
Questionnaire
Name:
Age:
Gender:
Email id:
Q1) Do you have knowledge about globalisation?
a) Yes
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b) No
Q2) Does globalisation impact organisation potentiality to increase sales?
a) Yes
b) No
Q3) What are the ways by which Tesco can enhance their sales at global level?
a) Offering value products
b) Adopting best promotional methods
c) Analysing market trends
Q4) What are the advantages which Tesco can acquire with the adoption of globalisation
into its business process?
a) Increase brand image
b) Invite potential customers
c) Increase sales
Q5) What are the major challenges that Tesco undergoes while managing its functional
units at globalised level?
a) Difference in culture
b) Linguistic barriers
c) Difficulty in hiring effective talent
Q6) What are the alternatives which Tesco can use to overcome the challenges of
globalisation?
a) Hire skilled workforce
b) Usage of advanced technology
c) Proper knowledge about culture
Q7) What is the impact of globalisation on marketing department of Tesco?
a) Positive
b) Negative
Q8) Does globalisation influence the working culture of Tesco?
a) Yes
b) No
Q9) What is the major role of marketing department while conducting business at
international level?
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a) Conducting market research
b) Building reputation
c) Establishing communication with target market
Q10) Recommended the ways by which Tesco can enhance their sales at market place.
Data sheet
Q1) Do you have knowledge about globalisation? Frequency
a) Yes 30
b) No 10
Q2) Does globalisation impact organisation potentiality to increase
sales?
Frequency
a) Yes 35
b) No 5
Q3) What are the ways by which Tesco can enhance their sales at
global level?
Frequency
a) Offering value products 20
b) Adopting best promotional methods 10
c) Analysing market trends 10
Q4) What are the advantages which Tesco can acquire with the
adoption of globalisation into its business process?
Frequency
a) Increase brand image 15
b) Invite potential customers 15
c) Increase sales 10
Q5) What are the major challenges that Tesco undergoes while
managing its functional units at globalised level?
Frequency
a) Difference in culture 20
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b) Linguistic barriers 10
c) Difficulty in hiring effective talent 10
Q6) What are the alternatives which Tesco can use to overcome the
challenges of globalisation?
Frequency
a) Hire skilled workforce 15
b) Usage of advanced technology 15
c) Proper knowledge about culture 10
Q7) What is the impact of globalisation on marketing department of
Tesco?
Frequency
a) Positive 25
b) Negative 15
Q8) Does globalisation influence the working culture of Tesco? Frequency
a) Yes 30
b) No 10
Q9) What is the major role of marketing department while
conducting business at international level?
Frequency
a) Conducting market research 20
b) Building reputation 10
c) Establishing communication with target market 10
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Theme 1: Knowledge about globalisation.
Q1) Do you have knowledge about globalisation? Frequency
a) Yes 30
b) No 10
Interpretation: Globalisation is a broad concept for business as it includes integration of
different markets in global economy and also become increasingly integrated and interdependent.
It may provide huge opportunities and path through which entities can approach new markets for
the purpose of reaching more customers and explore the opportunities. In this regards, 30 out of
40 respondents have agreed with this statement and rest of 10 participants have provided their
negative remark for the same.
Theme 2: Globalisation impact organisation potentiality to increase sales.
Q2) Does globalisation impact organisation potentiality to increase
sales?
Frequency
11
30
10
a) Yes
b) No

a) Yes 35
b) No 5
Interpretation: The above graph shows that globalisation is a major activity for business
organisation through which they can improve existing sales and profit targets. In this regards, 35
out of 40 respondents said that when company globalise their business that they can explore
different opportunities in which they can easily increase their overall sales by increasing
customers base towards its services. On the contrary, 5 people gave their views that some time
globalisation create issues in-front of company by arising issues. As per contradict view point of
authors globalisation is an effective concept that help business in increasing their market growth
and sales as well. The main reason behind this is that company serve their services in new market
wherein large number of customers get easily attracted.
Theme 3: Offering value products is a way by which Tesco can enhance their sales at global
level.
Q3) What are the ways by which Tesco can enhance their sales at
global level?
Frequency
12
35
5
a) Yes
b) No

a) Offering value products 20
b) Adopting best promotional methods 10
c) Analysing market trends 10
Interpretation: The above graph has been analysed which provides that a company can change
its sales and profit positively with the use of numerous ways available at global market. In this,
20 respondents have agreed with their views that offering valuable products is a best way to
increase sales because it leads to attracting huge customers towards its quality products. Together
with this, 10 participants think that adopting best promotional methods within international
market is also effective to attract customers attention. Whereas, rest of 10 said that analysing
market trends and culture help in understanding actual demand of customers. This provides that
organisation can easily enhance their profitability level and attain higher growth as well.
Theme 4: Advantages which Tesco can acquire with the adoption of globalisation into its
business process.
Q4) What are the advantages which Tesco can acquire with the Frequency
13
20
10
10
a) Offering value products
b) Adopting best promotional
methods
c) Analysing market trends

adoption of globalisation into its business process?
a) Increase brand image 15
b) Invite potential customers 15
c) Increase sales 10
Interpretation: Going at global market provide huge benefits or advantages which support
business organisation in making whole brand image more popular and competitive at market
place. In this regards, 15 out of 40 participants think that globalisation is effective in increasing
goodwill of the company. 15 people said that carrying business activities cross borders assist in
inviting potential customers towards its offerings in order to improve their positive presence at
international level. Whereas, 10 participants give their opinion towards the globalisation is that it
provide platform or path in which firm increase its overall sales by offering value items to wider
range of potential customers.
Theme 5: Difference in culture is major challenge that Tesco undergoes while managing its
functional units at globalised level.
14
15
15
10
a) Increase brand image
b) Invite potential customers
c) Increase sales

Q5) What are the major challenges that Tesco undergoes while
managing its functional units at globalised level?
Frequency
a) Difference in culture 20
b) Linguistic barriers 10
c) Difficulty in hiring effective talent 10
Interpretation: Various challenges faced by company while going globalise due to which firm
can reduce their positive image in-front of market. From the above graph, approx. 20 participants
among 40 have provided their views that difference in culture is one of the major issue for
company in operating business at global level. 10 respondents have the opinions that linguistic
barriers is also consider as an issue in-front of business and rest of 10 respondents said that
company face issue while hiring effective talent at global level. All these put adverse effect on
the overall productivity level of company.
Theme 6: Alternatives which Tesco can use to overcome the challenges of globalisation.
Q6) What are the alternatives which Tesco can use to overcome the Frequency
15
20
10
10
a) Difference in culture
b) Linguistic barriers
c) Difficulty in hiring effective
talent

challenges of globalisation?
a) Hire skilled workforce 15
b) Usage of advanced technology 15
c) Proper knowledge about culture 10
Interpretation: A company conducting business operations globally may come across various
issues and challenges which is reflected on the efficiency of the entity in international market.
Thus, it is of complexities for company to implement appropriate alternatives that support them
in overcoming from the issues of globalisation and improve their efficiency level at market
place. In context of this, 15 participants think that hiring skilled and talented workforce is one of
the effective way to overcome from the globalisation challenges. In this regards, the perception
of 15 respondents are that usage of advanced technology is appropriate way or alternative that
support in overcoming from this globalisation challenges as it assist in developing positive image
of company at market place. Whereas, rest of 10 respondents said that having good knowledge
about the same believe that it is an effective option through which company can take the
16
15
15
10
a) Hire skilled workforce
b) Usage of advanced
technology
c) Proper knowledge about
culture

business activities outside the national boundaries without any kind of challenges and issues.
This will put positive impact on overall performance of company and establishing its competitive
image.
Theme 7: Impact of globalisation on marketing department of Tesco.
Q7) What is the impact of globalisation on marketing department of
Tesco?
Frequency
a) Positive 25
b) Negative 15
Interpretation: As per above mentioned graph it can be examined that globalisation put their
huge impact on entire business functions as it provide support company in spreading their
business image at market place. In this regards, 25 out of 40 people have responded that
globalisation is helpful in creating positive results on the marketing unit of the entity. This can be
fruitful for letting the firm easily make their brand famous among the competitors. As it invite
large number of customers over there. On the other side, rest of 15 participants think that
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25
15
a) Positive
b) Negative

sometime it put negative impact on company and its market department as it may increase
overall cost of business in promoting their operations at international market.
Theme 8: Globalisation influence the working culture of Tesco.
Q8) Does globalisation influence the working culture of Tesco? Frequency
a) Yes 30
b) No 10
Interpretation: In business organisation, concept of globalisation is related with the significant
concept that directly influence overall working culture of company because when firm operate
their business at global level then they face different in culture. In this regards, 30 out 40
respondents said that globalisation is directly affect the organizational working culture because at
international level style of working or operating is totally different because of advancement of
technology, manpower, allocation of resources and so on. Whereas, rest of 10 people are not
favour with this statement.
Theme 9: Conducting market research is the major role of marketing department while
conducting business at international level.
18
30
10
a) Yes
b) No

Q9) What is the major role of marketing department while
conducting business at international level?
Frequency
a) Conducting market research 20
b) Building reputation 10
c) Establishing communication with target market 10
Interpretation: The graph provided above, states that marketing department is important for
raising the awareness of the products among the target customers. It helps them in expanding
their operational activities at international level. As per view point of 20 respondents, conducting
market research is an effective activity by which firm evaluate or examine the actual
performance of company and its market as well. 10 people give their views that building
reputation in market is also consider as an important role where in market department tries to
maintain their positive reputation in market place. On the other side, rest of 10 participants think
that market division establishing better communication with their target market that support
company in enhancing their competitive image at international market.
19
20
10
10
a) Conducting market research
b) Building reputation
c) Establishing communication
with target market

FINDINGS
This section of research will gather informations related to outcome which they get from
above analysis. In this respect audiences evaluated from outcome are employees of business unit
who have proper knowledge as well as understand of company and their workflow because these
peoples can effectively address the questions asked by researcher. According to project manager
of this research they want to use written report in order to aware their audiences about the
research outcome in effective manner. This is so because through it they able to provide proper
information to the audiences as well as these peoples can also analyse the information according
to them. In addition to this there are several information project manager able to gather about the
research topic through the literature review such as they able to understand the potential of
globalisation at business environment as well as they also analyse different ways through which
sales of a company can be increased. Along with this, through literature review project manager
also develop their understand as well as knowledge about the impact of globalisation on the
marketing and sales department of TESCO. There are also some information which research get
know from different sources i.e. other than literature review such as from the audiences of 40
there are some people who not know about globalisation so it is essential for company to develop
strategies related to that. Researcher also able to understand that there are several challenges
which are faced by a company while implementing globalisation at their workplace but there is
also different types of strategies that help in overcome issues related to globalisation.
Research outcomes
 Stakeholders: For undertaking this research, there are various stakeholders which directly
contributes within the study to make it more successful. Mainly, employees, manager,
government and so on are the major stakeholder who have interest within the research
and also provide appropriate information towards the globalisation.
 Communicating research outcomes: For analysing end outcomes, it is important for
researcher to communicate with their stakeholders about research and its end outcomes as
well. In this regards, there are various communication methods such as written form,
online, presentation, report and many more. All these can be effective for communicating
with stakeholders. In this presentation and spoken word is best way to communicate with
stakeholders.
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 Convincing arguments: Present research is focus on globalisation and its impact over the
company and its brand image as well. If employees are aware about globalisation concept
then they easily perform their assigned task and activities.
REFLECTION & RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOGY
Recommendation
The possible recommendations for can be that globalisation is one of the important
concepts by which business entities can expand their operational activities through different
ways. Also, it increase their sales as well. In this regards, company should hire skilled and
talented workers which can help the organisation for achieving the operational goals. This can
make the company to improve their performance level at international level and at the same time
also enhance their growth as well. Along with this, company needs to analysis market trends
before incorporating the business venture at global market as it help in understanding the actual
demand of customers and their choice. Through this, firm can provide better satisfaction and also
make them loyal towards the company and its offerings as well. Furthermore, usage of advanced
technologies is also recommended for business organisation to easily handle all the trends
present at market place. This will contributes in establishing positive and competitive brand
image at global market place.
Reflection
I am glad to get opportunities to undertake research over the topic To understand that
impact of globalisation in increasing sales of company. It is vast and very interesting topic that
helped me in improving my skills and knowledge about globalisation concept and its impact on
overall sales as well. This research support me in my professional and personal career by making
me able to evaluate the actual or fact knowledge that how globalisation is effective for company
in multiplying the overall sales and profit rate. It is helpful for me as I also improve my research
skills, data analysis skills and other capabilities. These are beneficial for improving the outcomes
achieving the positive outcomes. Apart from this, some issues are also faced by me while
executing research activities. As time and cost related issue is major for me that put unfavourable
effect on the overall performance of research activities. In order to overcome from these issues I
have followed entire activities in ethical way and at the same time also may enhance the chances
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of attaining reliable results. Along with this, also analysis the research outcomes so that I can
easily found the gap. This can be effective for my future study through which I improve the
possibilities of attaining positive and reliable outcomes.
Alternative research methodology
While undertaking research, various methods are there that help investigator in gathering
as well as analysing data in most effective manner. For this study, questionnaire is used that help
investigator in collecting authenticate about the research topic. This can be helpful because
researcher can actively accumulate reliable data that provide a base for conducting the whole
research more appropriately. In this regard, interview is treated to be an effective or alternative
research methodology that help in understanding the perception of individual through which
researcher easily take right and decision to make study successful.
At the time of conducting research, there are several issues which are faced by researcher
such as there is less time duration, budget is low, not every members are skilled and trained,
there is also lack of authenticate sources and many more. Due to this limitation project manager
go through several issues like they not able to collect proper information, not able to conduct all
activities effective because of less time and budget. Moreover they also face problems in every
level because some members of team are not much skilled as well as trained due to which
researcher need to guide them at every stage which consume time. But in order to overcome this
issue research develop a team of one experienced and one non experienced person so that they
can conduct work proper by communicating each other. Furthermore, project manager also
conduct a meeting in which they address related to importance of gaining proper research
outcome because through it members feel motivated and conduct work more effectively. In this
meeting research also able to explain in detail about the entire process of research in effectively
manner but while this some issues are faced like communication gap. In order to overcome this
they decide to select one common language which is understand by all team members. In order
to conduct future research there is suggestion for researcher that they can select interview
method instead of questionnaire because it is less expensive as well as it can be mould according
to time allotted.
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CONCLUSION
From the above research, it can be concluded that, globalisation is mode of expanding the
business activities beyond the national boundaries. It helps them in improving their efficiency to
enhance their sales as well. While globalising, company face various issues like unfamiliar
culture, communication barriers, difficulties in hiring best or talent workforce within the
company. There can be negative impact of globalisation which may ultimately hamper the
performance of the entity. Thus it is summarised that, company is responsible for hiring best
talent that support them in handling all the activities operates at global level. This contributes in
providing greater chances of obtaining competitive advantage which can help it survive in the
competition at international market place.
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REFERENCES
Books and journals
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