Impact of Rewards on Employee Motivation

This assignment investigates the relationship between rewards, incentives, and employee motivation within John Lewis Company. It utilizes a questionnaire to gather data from patrol officers regarding their understanding of rewards, the effectiveness of organizational incentives, and the influence of these factors on job satisfaction and retention. The study also delves into employee participation in decision-making processes and its impact on motivation.

Research
Project 2

Table of Contents
SECTION 1: INTRODUCTION.....................................................................................................4
RESEARCH TILE: The impact of rewards and incentives in the motivation and retention of
employees in the UK retail industry................................................................................................4
INTRODUCTION...........................................................................................................................4
Research Question..................................................................................................................4
Research Aim.........................................................................................................................4
Rationale of the study......................................................................................................................4
Significance of the study..................................................................................................................5
Resource implication.......................................................................................................................5
SECTION 2: LITERATURE REVIEW..........................................................................................6
SECTION 3: RESEARCH METHODOLOGY...............................................................................8
Time Scale.....................................................................................................................................11
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION.....................................................13
Primary Data collection and Data analysis...................................................................................13
Secondary Data collection and Analysis........................................................................................30
Theme 1: John Lewis is catching up with Marks and Spencer to becoming the UK's biggest
cloth and food retailer...........................................................................................................30
Theme 2: John Lewis partnership revenues.........................................................................32
Theme 3: Impact of motivation and employee’s participation at the John Lewis................33
Theme 4: Comparison of the John Lewis employee’s participation with Marks and Spencer34
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................36
REFERENCES..............................................................................................................................39

SECTION 1: INTRODUCTION
RESEARCH TILE: The impact of rewards and incentives in the motivation and retention
of employees in the UK retail industry
INTRODUCTION
Workers assume an exceptionally urgent part in the organization by which firm can ready to
accomplish it objective in decided day and age. Without the HR, firm can't accomplish its
prosperity and goals. In the present examination, the exploration venture expects to look into the
adequacy of various methodologies, prizes and impetuses utilized by administration at John
Lewis and Marks and Spencer to propel and hold their workers.
Research Question
Analyse the impact of rewards and incentives in the motivation and retention of employees at
John Lewis compared to Mark & Spencer?
Research Aim
This research project have purpose is to analyse the impact of rewards and incentives in the
motivation and retention of employees at John Lewis compared to Mark & Spencer?
Research Objectives
 To analyse the significance of motivation and retention of employees at John Lewis and
Marks and Spencer .
 To identify the different approaches, rewards and incentives employed by management at
John Lewis and Marks and Spencer in order to motivate and retain their employees
 To compare and contrast the effectiveness of different approaches, rewards and
incentives employed by management at John Lewis and Marks and Spencer to motivate
and retain their employees.
Rationale of the study
In this present study, one reason to select this topic as employees’ participation in the John
Lewis and Marks and Spencer Company. At the time of selecting the topic of research study,
researcher have affected by his interest and knowledge about this subject so as investigator
wanted to explore deep understanding about this aspect (Denzin and Lincoln, 2005). In addition
to this, researcher have sufficient information and data about this subject so that this subject have
been selected as research study topic. Due to the huge competition in the retail sector, scholar

wanted to explore their understanding about the performance of business enterprise so that
researcher have used this topic as dissertation subject.
Significance of the study
Employee’s participation in the organisation is very important by which employers and
employee’s relation can make improved. In the present study, the major objective of the scholar
is to analyse the impact of employees’ participation in the success of business organisation
(Mathis and Jackson, 2011). With help of this study, researcher can easily understand that how
the employees and employer relation can make the organisation successful and how it can easily
attain its determined objective. Thus, it can be said that this is very essential study which provide
the detail knowledge and understanding about the impact of employees’ participation on the
business success and growth. This study can also apply on another business organisation for
investigate the impact of employee’s participation in the business performance and success.In the
primary data collection, researcher will collect the primary and fresh information from the
employees of the John Lewis so it can be said that survey is effective method by which scholar
can easily collect fresh information about the subject. On the other hand, secondary data
collection can provide the secondary information about the employee's participation which is
published in the online articles, company websites, journal, books, magazines etc. In the entire
research study, researcher have focused on the qualitative research technique under which
information can represent with help of graphs, tables , charts etc.
Resource implication
In the entire investigation time and finance is most significant factor which impact to the
research. In the absence of these two resources researcher cannot attain its target. Due to the
insufficient fund and lack of time, researcher will face the issue in the investigation. In order to
overcome the impact of time, investigator will use Gantt chart method and in order to overcome
the impact of lack of fund, scholar will apply activity based costing method.

SECTION 2: LITERATURE REVIEW
Introduction
Secondary data collection is another one of the significant method in the research study
by which scholar can collect information about the subject with help of books, journals, online
articles, magazines etc (DeSpain, 2008). In the present study, scholar has collected secondary
information in order to analyse the employee's participation in the business decision making
process of the John Lewis. In addition to this, Researcher can also able to compare the
employee's participation of John Lewis with Mark and Spencer by use of this secondary data
collection. This method can help the scholar in finding out the alternative solution of the research
problem.
According to the view of Pilbeam and Corbridge, (2010) employees plays a very crucial role
in an organisation by which company can get an effective success and attain the objective. In the
absence of human resource, no business unit can attain its determined objective. It is very
important for the management of the organisation to manage and motivate employees so as they
can effectively carry out their roles and responsibility and attain the organisational objective
within a limited time period. In the opinion of Jiang, Lepak, Hu and Baer, (2012) employees’
participation is one of the best practices to improve employee’s motivation within the company
by which company can easily attain its success and carry out business activities in an effective
manner. With help of effective and sound employer and employee’s relationship, company can
easily gain its success and outcome.
In the opinion of Jiang, Lepak, Hu and Baer, (2013) employees is significant part of the
business enterprise by which firm can attain its success so management should always
understand the requirement of employees and make efforts to fulfil it in an effective manner.
Management should deliver effective working environment to employees so as they can freely
share their views and opinion related to business activities. While management takes the

participation of employees in the business decision making then they can be more motivated to
provide effective working outcome to the business. Company should always motivate its
employees so as they can effective. With help of employee’s participation in the business
decision making, company can identify employee’s views, opinion, thoughts, issues and conflicts
related to working condition and policies. Thus, it can be said that with employee’s participation
in the business decision making, company can easily acknowledge the opinion, views, and
problem of the workforce related to their working. By acknowledging and identifying the issue
of the workforce related to their working, company can develop more effective practices and
deliver more effective working environment. Thus, it can be said that employee's participation
can help to the company in identifying issue of the personnel
According to the view of Kehoe and Wright, (2013) there are several kinds of the motivator
factor which influence the employees for effective performance. While employees effectively
satisfy then they can easily carry out theory working and attain their target of business in the
given time period. One of the most effective factor of motivation is financial satisfaction. All
employees want an effective financial position in their life. While company keep their financial
need satisfy by deliver effective incentive, salary packages, compensation, bonus, then they can
positively be influence and performance their duty in excellent manner. Promotion and growth
opportunity is another factor which affect employee’s motivate and encourage in an effective
manner. Company should always provide growth opportunity and promotion to its employees
through which they can motivate employees to perform better. While company provide effective
opportunities of growth then employee’s professionalism can automatically improve. Another
significant factor of employee’s motivation is employee’s participation in the business decision
making process. With this company can easily acknowledge employee’s views, opinion,
suggestion related to business activities. While management motivate and take participation in
business decision then they can motivate and encourage for higher performance. With help of
employee’s participation in the decision-making process of the company employer and
employee’s relationship can also improve and which impact on the business success and
performance in positive manner. In the group discussion, meeting, team outing, management can
easily invite employees through which they can positively influence toward the business growth
and success. In addition to this, employee’s participation is the best practice to provide free
environment to them where they can share their knowledge, idea, suggestions, opinions etc

related to business activities and decision. In addition to this, another major benefit of the
employee's participation in the business unit is that they can easily share their issues, problems
and conflict related to working in the company. While management invites them in the business
decision process then they can easily share their issues relates to working policies and practices
in the company. According to the view of Mercieca and Mercieca, (2013) monetary and non-
monetary reward to its workforce. This is one of the most effective manner to motivate and
encourage its personnel. In the context of Monetary rewards, company should deliver financial
rewards to its employees such as incentives, compensation, fringe benefits, perquisites etc. On
the other hand, in the context of non-monetary reward, company should deliver non-monetary
reward such as growth opportunity, effective working conditions and policies, training and
development, increment, higher status etc. With help of monetary and non-monetary reward
system, John Lewis can easily improve the motivation level of employees.
According to the view of Mercieca and Mercieca, (2013) employees’ motivation is very
important in the company by which employees can perform their roles and responsibility in an
effective manner and attain the target of organisation. While company encourage employee’s
motivation then it is true that employee's performance can automatically increase. With help of
employees’ participation and motivation, firm can gain its competitive advantage and also attain
the highest outcome in the market. Thus, it can be said that employee’s participation can
positively influence the performance and success of the organisation through which company can
attain its objective in excellent manner. the training and development program for its employees
through which they can gain effective knowledge, skill, ability and capability about the working
(Flick, 2015). With help of training and development program, company can easily encourage
and motivate its workforce because by organising such programs, company can provide an
opportunity to its workforce to improve their skill, ability and knowledge. In addition to this, this
program can help in improving personality and professionalism of the workforce in the John
Lewis company. Employees participation and motivation is one effective strategy to improve its
growth and performance of business. Marks and Spencer have organised such effective and
impressive employee’s welfare program for its employees so as they can encourage and
motivate. According to the secondary research it has founded that Jon Lewis employee’s
participation in the business decision making is quite low as compare to the Marks and Spencer.
As compare to the employee's participation of John Lewis with Marks and Spencer, it has found

that it is very huge requirement of the John Lewis to improve its employee’s participation
method so as they can more encourage and motivate its employee it has also analysed that Marks
and Spencer have adopted effective techniques of the employee's motivation as compare to the
John Lewis. It had analysed that John Lewis should understand its employee’s requirement as
Marks and Spencer understands. With help of effective motivation techniques, cited venture can
encourage and motivate its workforce. Thus, from this secondary data collection it had founded
that John Lewis should improve its motivation and participation of employees as Marks and
Spencer is doing with its workforce.
Impact of motivation and employee’s participation at the John Lewis
From this table, it has been shown that motivation techniques and employees participation has
been positively influenced employees in the John Lewis. While company takes the motivational
tools to enhance employees’ motivation then workforce has motivated in large manner. (Yousaf,
Yang and Sanders, 2015). It has been also analysed that employee's participation and motivation
can positively influence the Performance of John Lewis While all needs and requirement of the
Illustration 1: Impact of motivation
(Source: Employee motivation and organizational performance, 2013)

employees are effectively fulfilled they get inspired to perform at higher level. From the table, it
has been shown that employee's participation can encourage the employees to work with full zeal
and this in turn gets reflected in company’s overall output. John Lewis has mainly adopted two
techniques to motivate its employees which are financial and non-financial benefits. With help of
these techniques, cited venture has founded that employees are motivated in large manner. It has
also founded in this secondary data analysis that Marks and Spencer has also used the financial
and non-financial reward to its employees so as they can motivate effectively with help of these
financial and non-financial rewards the performance of employees has been increased as
compare to the past year.
Illustration 2: John Lewis employee’s participation
Source:John Lewis employee’s participation, 2017

Discussion about the employee's motivation and its impact on employees performance on the
basis of primary data collection
While company delivers financial rewards to its employees then they will more motivate for
higher performance and productivity. It has been also analysed that financial reward assists to
organisation in motivating employees through which they can perform better manner. cited
venture should improve its employee’s motivation techniques for its workforce so as employees
can positively influence and attain its determined target in an effective manner and within time
period. Thus, it can be said that the collected information in the topic of employee’s participation
in the John Lewis company is collected from those employees who have well experience of
working in the cited venture. Thus, is can be said that respondent have well knowledge of the
John Lewis company's employee’s participation program because they are working in the cited
venture for many years. From the survey of 20 employees in the John Lewis company, it has
been analysed that 15 employees are strongly agreed by the statement that Employees
participation in the business decision can make employees more motivated. On the other hand,
from the 20 respondents, 4 employees said that Employees participation in the business decision
can make you more motivated. In addition to this, 1 employees in the survey are disagreed by
this mentioned statement that Employees participation in the business decision can make you
more motivated. Thus, from the collected information it has been analysed that employee's
participation in the business decision making is one of the best strategy to motivate its
employees. From the collected data in the survey it has been analysed that many employees have
effective knowledge of the employee's motivation in an organisation. In the survey of 20
employees in the cited venture, it had analysed that 18 employees of the John Lewis have
effective knowledge about the meaning and concept of the employee's motivation in an
organisation. On the other hand, only 2 employees of the John Lewis employees have not known
this concern Thus, from the collected information it has been ascertained and analysed that the
respondents in the survey have well knowledge about the employee's participation and
motivation. With help of this question in the survey it has been analysed that most of the
employees agreed that employee's participation can motivate employees in positive manner. In
addition to this it has been also analysed that in order to motivate employees, company should
take the employee's participation in the business decision making. From the collected data in the
survey it has been analysed that many employees have effective knowledge of the reward

schemes and incentives. From this section it has been analysed that reward systems and incentive
is one of the major important aspect within the company that assist to the organisation in
delivering effective customer services and improve the business good will in the market.Thus,
from the collected information it has been founded that reward schemes and incentive helps to
organisation in motivating its employees. The major objective of this question in the survey is to
analyse that which factor mostly influence to employee’s motivation in the John Lewis company
that is why this question has been asked in the survey. In the survey from the 20 employees of
the John Lewis company it has been analysed that 10 employees said that employee's
participation is one of the factor which influence employee’s motivation. Thus, from the
collected data it has been analysed that John Lewis employees can motivated by employee's
participation mostly. On the other hand, from the 20 respondents, 5 employees said that they can
influence by the monetary benefits and 3 employees said that their motivation level can
positively influence by non-monetary rewards such as promotion, increment, growth
opportunities etc. In addition to this from the 20 employees in the survey only 2 employees said
that training and development is one of the factor which influence their motivation level. Thus,
from the collected data it has been analysed that many of the respondents in the survey has said
that their motivation level can influence by employee's participation so it can be said that
employee's participation is major factor which can influence motivation level of employees in
the large manner.

SECTION 3: RESEARCH METHODOLOGY
This is one of the most significant chapter in the study in which, key tools and methods are
selected which will be used by the investigator to carry out the investigation (David, 2009). It
includes methods i.e. research philosophies, research approach, research design, data collection,
sampling, data analysis etc. In this present study which aims to compare and contrast the
effectiveness of different approaches, rewards and incentives employed by management at John
Lewis and Marks and Spencer to motivate and retain their employees, researcher will apply
following methods-
Research philosophies- This is one of the important method in the research methodology,
which help to understand the actual issue of the study. There are major two kinds of the research
philosophies that are interpretivism and positivism (Khan, 2014). The current research project
will apply interpretvitism research philosophies to analyse the participation of employees in the
John Lewis organisation (Vujaklija and et.al. 2010). This paradigm believes that reality can be
examine and analyze by subjective interpretation of qualitative factors. The current research aim
is to assess the impact of reward mechanism and incentives in staff motivation and retention.
Therefore, it is a social science investigation and interpretivism paradigm is found best. It is
because, such philosophy enable researcher to thoroughly and deeply analyze various qualitative
factors such as staff motivation, employee retention, various types of reward programme used by
John Lewis and M&S. With the help of this, investigator will be able to compare & contrast the
effectiveness of various approaches and find out the best way to reward employees.
Research approach- There are two ways to study a research issue through either
formulating questions or designing hypothesis. There are major two kind of research approach
that is inductive and deductive. Inductive research approach is the one that moves from certain
specific observation to a more generalized concept and mainly used to develop a new theory
(Kitchin and Tate, 2013). In the present study, scholar will use inductive approach because the
study targets key research question. Such approach will enable researcher to clearly and
thoroughly analyze formulated research question in order to assess that how various approaches
of reward and incentive generates effective results in both the chosen case study and which one
is found the best in employee motivation and high retention.
Research design- Research design is useful to integrate multiple components of the research
study in a coherent and logical manner. Case study research design is a method wherein a

particular problem is studied by the researcher targeting the chosen businesses only. It facilitate
scholar to narrow down the wider area of the study and helps to investigate the application of
various models and theories into the practical corporate world. In the present study, case study
design is selected because there are two top retailers have been selected that are John Lewis &
Marks and Spencer. The key benefit associated with its application is that it helps in performing
an intensive study by drawing entire attention of the scholar to the selected business units.
Research techniques- It is because, the current research will use information about M&S
and John Lewis’s current reward system, incentives plans and others that motivate people and
helps entity in retaining them with the company. Thus, all the information that will be use is non-
numerical or non-statistical in nature. The best benefit of this is that it will help in performing a
detailed analysis and helps in comparative evaluation of the M&S and John Lewis’s motivation
strategies, reward program and other ways targeting high retention rate at workplace.
Data collection- Data collection is another one of the significant method in the research
methodology by which researcher will collect information about the topic and attain its solution
of research problem. There are two main data collection methods that is primary and secondary
data collection. In the context of primary data collection, the researcher will use primary source;
survey, interview, questionnaire, etc. With help of this, the researcher can collect the fresh
information about the topic (Patino, Au, Lane, Buist and Vollmer, 2016). On the other hand, in
the context of secondary data collection researcher can use secondary sources such as books,
journals, magazines, online articles etc for collecting secondary information. In the present study,
scholar have major objective is to analyse the impact of employees’ participation on the business
performance and success of the John Lewis company so researcher will select survey method in
the primary data collection and collect the information from 20 employees. Here, although John
Lewis is a multinational company operating globally with having a large employee base, but
investing and surveying all the employees will be impossible and too complicated. It also
consumes a lot of time of the researcher; therefore, it is decided to select 20 workers who will be
surveyed. However, in order to assure data reliability and validity, all the employees will be
asked to participate in the survey voluntarily, so that, authentic dataset can be collected and
useful inferences can be drawn for the universe. Random selection of the participants will assure
the validity of sample selection, as it is bias free and help to generate realistic information about
the entire employee base.

In addition to this, researcher will also use the secondary data collection under which
researcher will collect the secondary information from the new paper, internet blogs, websites
information, books and journal etc (Gay, Mills and Airasian, 2011). With help of secondary data
collection, scholar will get the detail understanding of the John Lewis Company and its
employee’s participation within organisation.
Sampling- Sampling is another one of the most significant method in the research
methodology by which the researcher can collect the information from the respondents. It is a
process under which scholar select the number of people from the large number of population
and collects the information about the topic from them (Wiek and Lang, 2016). In the present
study, the major objective is to analyse the impact of employees’ participation on the
performance of business unit of the John Lewis Company and also research the comparison of
employee’s participation in the John Lewis and Marks and Spencer (Creswell, 2013). In order to
conduct the research, the researcher will select 20 employees of the John Lewis. With help of
the 20 employees of the John Lewis, the researcher can effectively understand the difference
between participation of employees in the John Lewis and Marks and Spencer and also can able
to analyse employee’s participation in the John Lewis Company (Egwurudi, 2008.).
Time Scale
In order to overcome the issue of the limited time period in the research study, the researcher
will use the Gantt chart method under which each activities of the investigation can organise
according to the limited period of time.

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CHAPTER 4 DATA ANALYSIS AND INTERPRETATION
Primary Data collection and Data analysis
Primary data collection included several methods such as survey, interview,
Questionnaire etc. In this current research study, researcher will apply survey method for
collecting information about the subject. In the survey researcher will easily collect the
information about the impact of employees motivation and participation of employees in the
decision making. With help of this, researcher can collect the fresh information about the topic
on the other hand in the secondary data collection information can gather from secondary
sources such as books, journals, magazines, online articles etc for collecting secondary
information (Eze, 2009). In the present study, scholar have aim is to analyse the impact of
employee’s participation on the business performance and success of the John Lewis company so
researcher will select survey method in the primary data collection and collect the information
from 20 employees
Discussion
Theme 1 Employees understand the meaning of reward and incentives within the organisation
Do you understand the meaning of reward and
incentives within the organisation ? Frequency
Yes 17
No 3

Interpretation and analysis: From this section it has been analysed that in the survey many of
the respondents effectively know the meaning of reward and incentives. The major reason of this
question in the survey is to observe that how many employees have knowledge of the incentive
and reward schemes within the organisation.
Yes
No

Theme 2: Reward and incentives assists to organisation in motivating employees
Do you think that reward and incentives assists to
organisation in motivating employees ? Frequency
Yes 16
No 4
Interpretation and analysis: In the survey from this question it has been analysed that reward
and incentive schemes helps to organisation in motivating employees in effective and efficient
manner. from the collected data it has been founded that in the survey from 20 employees, 16
employees said that John Lewis company can effectively motivate its employees by deliver
impressive reward and participation. On the other hand, 4 employees in the survey said that cited
venture does not motivate its work force by deliver effective appreciation and reward.
Yes
No
0 2 4 6 8 10 12 14 16 18
Frequency

Theme 3: Organisation provides the financial rewards to its employees for motivate them
Is you organisation provides the financial rewards to
its employees for motivate them ? Frequency
Yes 18
No 2
Interpretation and analysis: From this section it has been analysed that financial reward can
more motivate its employees for higher performance at workplace.
Yes
No

Theme 4: Rewards and incentives provides effective satisfaction to its employees
Is rewards and incentives provides effective
satisfaction to its employees ? Frequency
Yes 18
No 2
Interpretation and analysis: From this section it has been stated that reward schemes and
incentive provides effective satisfaction to its employees through which they can encourage for
perform in effective and efficient manner. In the survey it has been found that mostly employees
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

said that with help of reward and incentive company can retain its employees and provide
impressive satisfaction to them.
Theme 5: Rewards mostly gives by organisation to its employees
Which kind of rewards mostly gives by organisation
to its employees? Frequency
Incentives 10
Fringe benefits 5
Compensation 3
Growth opportunity 2

Interpretation and analysis: From this section it has been found that from 20 employees in the
survey, 10 employees said that organisation mostly provides incentives to its employees for
motivate and encourage them. On the other hand 5 employees said that company provides fringe
benefits to its employees. Thus, from this collected data it has been analysed that John Lewis
provides incentive as reward to its employees for motivate them.
Theme 6: Reward and incentive helps to organisation in retaining employees for long time ?
Do you agree that reward and incentive helps to
organisation in retaining employees for long time
? Frequency
Strongly agree 10
Agree 6
Disagree 3
Strongly disagree 1
Incentives
Fringe benefits
Compensation
Growth opportunity

Interpretation and analysis: From this section it has been analysed that reward and incentives
also helps to organisation in retaining employees for long time. While management provides
financial reward and incentives to its employees then employees can motivate and retain within
the company for long time. It has been also analysed that reward and incentive helps to firm in
attracting new employees.
Theme 1: How many years you are working in the John Lewis Company
From how many years you are working in the John Lewis Company? Frequency
From One year 5
From two year 5
2 To 3 year 6
Five year above 4
Strongly agree
Agree
Disagree
Strongly disagree

From One year
From two year
2 To 3 year
Five year above
Interpretation and analysis: This section stated that many of the respondents in the survey are
working from the 2 to 3 years. The major reason for asking this question in the survey is to
investigate that how many of the employees are working in the John Lewis company. In the
survey of 20 employees in the John Lewis company, it has been analysed that among 20
employees 6 are working in the cited venture from the 2 to 3 years. On the other hand, 5
employees are working in the cited venture from one year and 5 employees are working from
two years. In addition to this, it has been also founded that from the 20 employees, 4 employees
are working from more than five years.
Theme 2: Meaning and concept of employee’s motivation within the company
Do you understand the meaning and concept of employee’s motivation within the
company? Frequency
Yes 18
No 2

Yes
No
0 2 4 6 8 10 12 14 16 18
Frequency
Interpretation and analysis: This section stated that many of the respondents have well and
effective knowledge of the subject of employee’s participation and motivation in the
organisation. The major reason of this question in the survey is to observe that how many
employees have knowledge of the employee's motivation.
Theme 3: Motivator factor can motivate you in large manner
Which motivator factor can motivate you in large manner? Frequency
Monetary benefit 5
Non-Monetary reward 3
Employees participation 10
Training and development 2

Monetary benefit
Non Monetary reward
Employees participation
Training and development
Interpretation and analysis: This section defines that employee's participation is one of the
factor which influence the employees' motivation in large manner in the organisation. There are
several factors which can influence the level of employee’s motivation such as monetary
benefits, non-monetary benefits, employees participation and training and development.
Theme 4: John Lewis company has effectively motivated you by deliver effective rewards and
appreciation
Do you think that John Lewis company has effectively motivated you by
deliver effective rewards and appreciation? Frequency
Yes 15
No 5

Yes
No
Data analysis and Interpretation: This section defines that John Lewis company has effectively
motivated its workforce by deliver impressive reward system and appreciation. The major
objective of this question in the survey is to analyse that is John Lewis company effectively
motivate its work force or not by provide effective reward and appreciation. Thus, from the
collected data it has been founded that in the survey from 20 employees, 15 employees said that
John Lewis company can effectively motivate its employees by deliver impressive reward and
participation.
Theme 5: John Lewis company participate its employees in the decision-making process
Do you agree that John Lewis company participate its employees in the
decision-making process? Frequency
Strongly agree 10
Agree 6
Dis agree 2
Strongly disagree 2

Strongly agree Agree Dis agree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Frequency
Interpretation and analysis: This section stated that John Lewis company is effectively
participating its work force in the business decision making through which they can effectively
motivate and influenced. The major objective of this question in the survey is to investigate that
is John Lewis company motivate its employees by taking their participation in the decision
making or not.
Theme 6: Employees participation in the business decision can make you more motivated
Do you agree that Employees participation in the business decision can make
you more motivated? Frequency
Strongly agree 15
Agree 4
Dis agree 1
Strongly disagree 0

Strongly agree Agree Dis agree Strongly disagree
0
2
4
6
8
10
12
14
16
Frequency
Interpretation and analysis: This section stated that employee's participation in the business
decision making can more motivated to employees of the John Lewis company. The major
objective of this question in the survey is to investigate that is employees of the John lewis
believes that Employees participation in the business decision can make you more motivated or
not.
Theme 7 John Lewis should improve its employee’s motivation techniques
Do you think that John Lewis should improve its employee’s motivation
techniques? Frequency
Yes 15
No 5

Yes
No
Interpretation and analysis: This section stated that many of the employees in the survey of
John Lewis company believed that The major objective of this question asked in the survey is to
investigate that is there any requirement in the John Lewis to improve motivational techniques or
not.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
From this entire report, it has been concluded that employee's motivation is very
significant by which organisation can attain its determined objective. It has been also being
concluded that human resource plays a very crucial role in the organisation by which firm gain
effective results. It is very important for the organisation to satisfy and motivate its employees
because while workforce is effectively motivated and satisfy then they can contribute their best
efforts for attain the business target (Ashraf, Azam and Ashraf, 2015). From this entire
discussion, it has been also analysed that employee's participation is very important aspect in the
present time by which firm can gain high level of outcome. It has been also analysed that there
are several factors of motivation by which company can effectively motivate its employees. In
this manner, employees’ participation in the business decision making is one of the most
significant method to motivate and encourage employees through which it can attain high level
of outcome. .From this entire research study it has been concluded that employee's motivation is
one of the significant aspect that assist to the organisation in improving its current business
operation and product and services of the business unit. With help of the reward and incentive,
company can provide the effective employee's satisfaction to its employees so as they can
achieve determined target within specific period.
From this entire report it has been also concluded that reward and incentive is one of the
way to motivate and retain employees in more effective and efficient manner. While
management provides incentive and reward to its workforce them they will motivate for higher
performance at workplace. Due to this motivation company productivity and performance can
automatically improve. In the survey from collected data it has been analysed that with help of
incentive, employees attract toward the firm and retain within it for long time.
It has been also concluded from this whole report that while company takes the
participation in the business decision making process then employees feel satisfy and motivated
in themselves and deliver high level of result. With help of employee’s participation in the

decision-making process of the company employer and employee’s relationship can also
improve and which impact on the business success and performance in positive manner. From
the entire report and investigation, it has been analysed and assessed that there is still some
requirement to improve employee’s motivation and participation in the John Lewis company as
marks and Spencer revenue and profitability is more than compare to John Lewis company
(Panneerselvam, 2014). John Lewis company have requirement to improve its motivational
techniques through which it can deliver effective satisfaction level to its workforce. From this
entire report, it has been also concluded that business performance and revenue of John Lewis as
compared to Marks and Spencer, is slightly low because the revenue of John Lewis in 2004 was
4.50 whereas the revenue of Marks and Spencer was 7.16. It has also founded that John Lewis
company performance is quite weak as compare to Marks and Spencer. It has founded that John
Lewis is not taken participate its workforce as Marks and Spencer is doing so it is huge
requirement of John Lewis to improve its employee’s participation so as they can more motivate.
Following are some recommendation for John Lewis so as it can improve its employee’s
motivation level and also can able to improve its profitability and revenue.
 John Lewis should invite its workforce in the business decision making and conducting
meeting with them. By participating them in the business meeting, company can
encourage and motivate them. Company should identify the issue, conflicts, views,
opinion and suggestion of the employees related to their working so as these issues can
be resolved in an effective manner and employees can motivate in impressive manner.
With help of this criteria, employees can feel more valuable theme serve because
management understand their importance with help of this method.
 John Lewis should organise employee’s welfare program for its employees so as its
workforce can easily encourage and motivate. With help of organise employee’s welfare
program in the company, John Lewis can easily improve employee’s participation in the
management (Žikić, 2016). Also, it will help in improving good will and image of the
organisation in the market. While employees are happy then they can more excellently
contribute their efforts within the organisation for attain its determined objective.
 John Lewis should be taking the feedback from the employees in the group discussion
and team meeting (Hassan, 2010.). It is another best way to invite the employees in the
business. With help of team meeting and group discussion, management can invite

employees in the management so as they can more valuable and important in themselves.
This is one of the most effective way to participate the workforce in the business
decision.

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Appendix
Name-
Age-
Gender-
Designation
Do you understand the meaning of reward and incentives within the organisation ?
Yes
No
Do you think that reward and incentives assists to organisation in motivating employees ?
Yes
No
Is you organisation provides the financial rewards to its employees for motivate them ?
Yes
No
Is rewards and incentives provides effective satisfaction to its employees ?
Yes
No
Which kind of rewards mostly gives by organisation to its employees?
Incentives
Fringe benefits
Compensation
Growth opportunity
Do you agree that reward and incentive helps to organisation in retaining employees for long
time ?
Strongly agree
Agree
Disagree
Strongly disagree
1 From how many years you are working in the John Lewis Company?
From One year
From two year

2 To 3 years
Five years above
2 Do you understand the meaning and concept of employee’s motivation within the company?
Yes
No
3 Which motivating factor can motivate employees in large manner?
Monetary benefits
Non-Monetary reward
Employees participation
Training and development
Do you think that John Lewis company has effectively motivated you by providing rewards and
appreciation?
Yes
No
Do you agree that John Lewis company participate its employees in the decision-making
process?
Strongly agree
Agree
Disagree
Strongly disagree
Do you agree that Employees participation in the business decision can make you more
motivated?
Strongly agree
Agree
Disagree
Strongly disagree
Do you think that John Lewis should improve its employee motivation techniques?
Yes
No
Suggest the strategy by which motivation of employees can enhance in large manner