Impact of Racial and Cultural Diversity on Performance at DHL Supply Chain

RESEARCH PROJECT

INTRODUCTION
Racial and cultural diversity is referred to as having a diversified workforce within the
business that is recruiting employees from all over the globe so that business organization has a
variety of different employees. This is necessary for the successful running of the business as if
the employees will be form diversified places then the business organization will have a variety
of employees. The present research is based on the business organization DHL Supply Chain
which is a division of the Deutsche Post and is headquartered in Bonn in Germany. The present
research will analyse the impact of the racial and the cultural diversity taking place within the
business organization and its impact over the performance of the business organization and the
employees as well. This is essential because if the diversity will be having negative impact over
the performance of employees then the overall performance of the business organization will
decrease.
Aim and objectives
Aim
“To identify the impact of racial and cultural diversity in the performance of the workers at DHL
Supply Chain, Heathrow.”
Objectives
 To identify how the diversity inclusion within the workplace impacts the employees.
 To discuss the contemporary racial and cultural diversities in the workplace of DHL in
Heathrow.
 To elaborate on the impact of the cultural and racial diversity on the performance of
employees of DHL.
Research questions
1. How the diversity inclusion in the workplace is impacts the employees?
2. What is the contemporary racial and cultural diversity in the workplace?
3. What is the impact of the racial and cultural diversity on the performance of the
employees and the workers working within the business organization?

RESEARCH METHODS
Research methods: A Research method is significant to gain information linked with
subject title (Quinlan and et.al., 2019). It is further bifurcated into quantitative and qualitative
research methods. Quantitative method is useful because it helps in gaining numerical, statistical
perspective related with the study. Qualitative research methods helps in gaining in- depth degree
of knowledge related with the research topic. The scholar of the research project has selected
qualitative research methods to identify the impacts of racial and cultural diversity in the
performance of workers at DHL Supply Chain, Heathrow.
Research philosophy: This is useful in carrying out the study in a systematic manner. It is
an appropriate belief according to which the study has to be conducted. It is further bifurcated
into positivism and interpretivism philosophy. Interpretivism method is carried out by engaging
human interest into the study. It helps in interpreting the core elements related with the study.
Positivism philosophy mainly comply with examining the facts with the help of trust and sense.
The scholar of the research project study has selected interpretivism philosophy to identify how
diversity inclusion within the workplace impacts employees.
Research design: It is a complete strategy which is useful in integrating varied components
to work in a reliable and logic way. It is further bifurcated into exploratory and descriptive
research design. Exploratory is useful in gaining theoretical and hypothetical set of idea to
resolve specific research problem. In this it does not have any past set of data. Descriptive
method is useful in describing and attaining wider set of answers to the questions. It is useful in
investigating on various variables. The scholar of the research project has selected descriptive
research design to discuss the contemporary racial and cultural diversities in the workplace of
DHL in Heathrow.
Research approach: This is accurate to set wide set of assumptions which are useful in
examining the key research problems. It is further bifurcated into inductive and deductive
approach. Inductive approach is useful in generating new set of theories which emerges from the
specific set of new relevant set of information to find valid answers to the research problems
(Johnson, and Christensen, 2019). On the other side, deductive approach helps in exploring the
specific test or phenomenon to the given set of circumstances. The scholar of the research project
has selected inductive approach elaborate on the impacts of the cultural and racial diversity on
employee performance of DHL.