Impact of Eco-Friendly Practices on Customer Decision-Making in Hotel Selection

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Added on 2022/12/28

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This research project assesses the impact of eco-friendly practices on customer decision-making in regard to hotel selection in the UK hospitality sector, focusing on IHG Plc. The study explores the extent to which eco-friendly practices influence customer's decision-making process for hotel selection.

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Impact of Eco-Friendly Practices on Customer Decision-Making in Hotel Selection

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