Introduction This presentation is based on the advantages of using various social media tools as these are beneficial for the growth and development of the overall economy and firms can easily expand their business operations. Thomas Cook are dealing inproviding travelling services to customers and they have established strong images in mind of customers thus earning higher profitability.
Theme 1 Social media tools are useful for the growth and development of the overall economy AgreeDisagree 0 5 10 15 20 25 30 25 5 Column D
Theme 2 Main tools and technologies which are used by people of the modern era Mobile phonesLaptopsHigh speed InternetTablets 0 1 2 3 4 5 6 7 8 9 10 10 8 5 7 Column C
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Theme 4 Social media tools are helpful in creating awareness among public YesNo 0 5 10 15 20 25 30 28 2 Column D
Theme 4 Benefits of innovative technologies for tourism industries. AgreeDisagree 0 2 4 6 8 10 12 14 16 18 20 20 10 Column C
Theme 5 Different uses of technologies Sharing of information Easy connection with people across the globe Travelling to different destinations 0 2 4 6 8 10 12 14 16 10 15 5 Column C
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Theme 6 Important factor for expend business operations Retention of skill and talented employees Recruiting people globally Merging of two small business 0 2 4 6 8 10 12 12 8 10 Column C
Theme 7 Product identification for receive growth and profitability in business activities in Thomas Cook 10 8 12 Laptop and computers Headphones Mobile phones
Theme 8 Rating to Thomas Cook tools and techniques ExcellentGoodAveragePoor 0 2 4 6 8 10 12 5 12 9 4Column C
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Theme 9 Digitalisation impact on an organisation development and growth AgreeDisagree 0 5 10 15 20 25 30 29 1 Column C
References Ansari, S., Munir, K. and Gregg, T., 2012. Impact at the ‘bottom of the pyramid’: The role of social capital in capability development and community empowerment. Journal of Management Studies. 49(4). pp.813-842. Baum,T.,2015.Humanresourcesintourism:Stillwaitingfor change?–A 2015 reprise. Tourism Management. 50. pp.204-212. Bramwell, B., 2011. Governance, the state and sustainable tourism: A political economy approach. Journal of sustainable tourism. 19(4- 5). pp.459-477.