Research Project

Please read the criteria properly. 1.1;1.2;1.4;1.5-posters Thanks

RESEARCH PROJECT

Research Topic
“To understand the impact of customer satisfaction on sales of
company: A case study of Marriott Hotel UK”

Aim and Objectives
Aim
Main aim of present report is to understand the impact of consumer
satisfaction on sales of firm – A case study of Marriott Hotel.
Objectives
 To identify the impact of customer satisfaction on performance of
Marriott Hotel
 To understand the interrelationship between sales and consumer
satisfaction
 To recommend several strategies which can help in improving the
sales of Marriott Hotel

Findings
Q1. Do you agree customers are satisfied with the product and services?
Yes No
0
5
10
15
20
25
20
10 Responses

Findings
According to you, what is the impact of sales on company's performance?
Revenues increase
Brand image enhance
cost increase
No effect
0 2 4 6 8 10 12 14
12
10
5
3
Responses

Findings
Q3. Does performance of company affect sales records of Marriott Hotel?
4
6
5
8
7
Strongly disagree
Disagree
Neutral
Agree
Strongly agree

Findings
What techniques can support the firm in improving its working performance?
Product innovation
Training and development
Organizational structure and culture
0
2
4
6
8
10
12
14
12
8
10
Responses

Findings
Do you agree that improvements in product quality can attract more
customers?
Yes
No
0 2 4 6 8 10 12 14 16 18 20
18
12
Responses

Findings
What things can attract more customers towards Marriott hotel?
15
10
5
Quality products
Immediate services
No waiting time

Thank You