Digital Transformation and Business Models

The provided document is a detailed assignment on digital transformation and its effects on business organisations. It consists of multiple-choice questions and a questionnaire covering various aspects of digital technologies in business, including their importance, advantages, marketing methods, and impact on economic growth. The assignment also includes a section for the student to provide recommendations for businesses to enhance their performance level by using digitalisation.

RESEARCH
PROJECT

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Over view of the Research...............................................................................................1
1.2 Background of the Research.............................................................................................1
1.3 Significance of the Research............................................................................................2
1.4 Aim of Research...............................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Question............................................................................................................3
1.7 Timescale and Graph........................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Value of digital tools and technologies in the business sector.........................................4
2.2 Business operations that are positively affected by digital disruption in organisation....5
2.3 Impact of digital technology on business operations and growth of enterprise...............6
2.4 Methods through Wiser can develop their business and achieve competitive edge.........7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation........................................................................................................9
3.2 Research Design...............................................................................................................9
3.3 Research Philosophy........................................................................................................9
3.4 Research approach............................................................................................................9
3.5 Data sampling.................................................................................................................11
3.6 Data Analysis..................................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................11
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21
5.1 Conclusion......................................................................................................................21
5.2 Recommendation............................................................................................................22
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................26

TITLE: “The impact of digital technology on Wiser”.
CHAPTER 1: INTRODUCTION
1.1 Over view of the Research
After the advancement of technologies, digitalisation has changed the business various
aspects of trading and merchandising in marketplace. Over the previous few decades, traditional
business concepts and models has transformed into modern styles and methods switching the
activities of business organisation in more significant manner (Sweetser, English and Fernandes,
2015). The digital technology utilisation has changed the manner of influencing and operating
methods of business activities along with rendering more opportunities and choices of
developing business enterprises. The major benefits of this disruption of digitalisation has not
been only render to large enterprises and companies but specially to the small business
enterprises through providing them cheaper way to reach consumer, rendering ease in operating
business and leading to effective marketing and communication within an enterprise. In the
global market, mid-sized and small business enterprises has embraced the digital technology in
order to growth with more pace than competitor companies as per the investigation of scholars.
Therefore, there are various nations who are implying the technologies for the purpose of
connecting device, businesses and people. The research report will discuss the use and influence
of digital technologies on the business activities of Wiser. The company, Wiser is a recruitment
and creative organisation delivering a home for younger generations who are expecting and
dreaming big and more. The organisation is also aiming to create effective environment where
the creative requirements meets the hiring demands to create and transforms brands of employers
(Hughes, 2012).
1.2 Background of the Research
As the utilisation of small business enterprises has increased, numerous organisations are
taking initiative for their transformation of digital companies leading to the collaborative and
efficient working of different enterprises. The whole procedure carried out various positive
influence on different operations of business such as administration, management, operations and
personnel management leading to effective working of whole business entity in efficient manner.
Wiser, in order to execute their demands and business operation, entirely rely on the digital tools
and technologies that helps the enterprise in developing and sustaining market along with
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operating their business activities in more efficient manner. The organisation conduct online
surveys which assist them in improving and achieving major aspects of business. This is
essential to keep update and modify their business tolls and methods in regard of measuring and
achieving their targets and implied operations. Hence, this is effective for companies like Wiser
to evolve in competitive industry and smooth functioning of business through the assistance of
digital technologies and techniques in efficient manner (Drucker, 2012).
1.3 Significance of the Research
Main highlight of this research is focusing over the basic digitalisation concept and
implementation of their technologies and tools in order to earn more revenues and sales in
enterprise. The main focus over either large or small company is to assess and identify the major
variables carried out in the business operations after the disruption of digital technologies within
a business organisation. Therefore, there is vast use of digital technologies in the business and
commercial sector for reaching wide consumer and potential service user range along with
achieving the competitive edge (Casey and et. al., 2011). The major purpose of the referred
highlight of this project of research is to emphasise the major skills and knowledge in this
context along with various types of tools and their role in growth and development in regard of
operating activities and sustaining in marketplace.
1.4 Aim of Research
The development of research project should have certain aims and objectives that assist
investigator in shaping final outcome in specific direction. In this conducted project, the research
set criteria or aim of report i.e. “The impact of digital technology on Wiser”.
1.5 Research Objectives
The section of research project stress over some basic objectives which significantly
direct the entire evaluation and data accumulation in specific direction. Research is a systematic
procedure which demands for proper framing of objectives on the grounds of research tittle that
should assist investigator in complying whole process of research. Here are mentioned some
basic objectives of this project:
 To assess the value of digital tools and technologies in the business sector.
 To measure the operations that are positively affected by digital disruption in
organisation.
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 To ascertain the impact of digital technology on business operations and growth of
enterprise.
 To recommend the methods through Wiser can develop their business and achieve
competitive edge.
1.6 Research Question
Research questions are often based on the objectives of research developed by
investigator in order to achieve the main tittle. Research question is one of mandatory and
fundamental elements of an assignment that is conducted to assist the part of literature review
answering the previous scholar's findings in disciplined manner. Hence, here are discussed major
questions:
 What is the importance of digital tools and technologies in the business and commercial
sector?
 In which business operations, digital disruption has more effective rendering for a small
business organisation?
 What is the major influence of digital technology on the activities of business along with
its overall growth?
 What are the recommended ways through which Wiser can access to future development
and achieve competitive edge?
1.7 Timescale and Graph
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CHAPTER 2: LITERATURE REVIEW
According to How Digital Transformation Is Rewriting Business Models. (2017),
Literature review is one of the fundamental part of a research work report in which the researcher
conduct in-depth study over different aspects and points of several writers and points. This
sections assist in illustrating the better consideration as well as researcher ability to understand
the major issues and developments in relation of research topic. Various digital techniques,
variation and methods incurred in the sector of business in context of productivity and
performance management of an organisation. Previous analysis can also play major role in
developing the literature review in order to evaluate scholar's view and researcher in scientific.
Thus, under this section, organised literature review has been analysed in order to achieve
effective and factual outcome.
2.1 Value of digital tools and technologies in the business sector
According to Markham, (2011), Everybody understand the basic concept of digital
technologies and its rapid use in the business industry. The ongoing digital transformation has
facilitated more ongoing procedure within a business enterprise rendering more to the business
activities and performance. Hence, this have changed the way of business functioning leading to
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more growth and development within a working company. Technology carried out various
changes within the commercial sector whether it is the marketing methods or acceleration of
operational activities. This procedure of digitalisation initiated decade before which has
expanded its root deep in the business environment. Hence, this can affirm that technology
transformation has recently modified the working activities in drastic manner. Hence, the
importance of digital transformation in regard of sustaining in the competitive industry has
become major essential element. Here are mentioned some of the major measures for which this
is required to include digitalisation for growth:
Aim over Implemented Model's Outcome: Various business operations can be achieved
through the assistance of proper digital technologies that can assists in achieving business
outcome. Various processes can be met through the help of consumer and worker. Digital
technologies provide two-way communication that create effective communication bridge within
an enterprise. Hence, this is important for a business enterprise either it is small and large
organisation to execute a business model successfully through the assistance of digital techniques
and tools.
New industry and market expansion: Through, there are numerous ways through which
a business can enable deployment and expansion of business in different market. This has
become more valuable for an enterprise to optimise the tools of digital media for at-least
marketing and promotion as this is easiest, quickest and most influencing method to enter in new
market.
Persuasion for Services and Products: This helps in accelerating services and products
which are conceived. This can assist in persuading consumer for certain services and products of
any business enterprise leading more increment in the business organisation.
2.2 Business operations that are positively affected by digital disruption in organisation
As per the views of Hwang and Wu, (2012), In the present scenario of business, digital
technology has become one of the major part of operations functioning of business helping in
achieving business objectives. Digitalisation has not only rendered better communication but
also availed an organisation in accomplishing various purposes and activities in efficient manner.
Here are mentioned some of the operational activities in which technology has wider
optimisation:
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 More Faster and Comprehensive Communication: Radical development in interaction
has made the procedure more effective which is associated with different techniques and
tool of media. After inclusion of more effective, advanced and digitalised technologies
and techniques within the strategies of communication, enterprise can establish more
transparent, influencing and better communication with organisation. Resource Management: As this is complex procedure for managing resources especially
in smaller enterprise, digitalisation play wide role through creating more influencing
communication within the working organisation. The tour operators companies helps in
supervising and controlling resources along with using them in balanced manner. Management and Accounting: It has been known since ages that accounting procedure
is more complex which can ruin entire system cause of just single mistake. Also the
procedure of keeping entire data in files in traditional and unsafe way which made the
process of finding specific information more complicated. Hence, through the assistance
of digitalisation, small or large both companies can make the business procedure more
safe, quick, secure, authentic and smarter. This saves the labour along with avoiding the
heaps of files or documents.
 Personnel Management: Human resources are the main asset of a business organisation
who make coordinated efforts in order to attain their targets. Through the assistance of
digitalisation, company can easily manage their personnel through developing, enacting
and providing them ease in accessing information.
Henceforth, this can affirm from the above mentioned notion that digital technology has
made the process and operations of business easier through pacing procedure, activities and
outcomes of executed efforts of a company.
2.3 Impact of digital technology on business operations and growth of enterprise
According to Howard and Hussain, (2013), Technology can be performed or executed in the
business organisation as weapon tearing the barrier apart from the entrepreneurial ventures and
lifting the growth of company. This has been overviewed as the strategy of re-orient of business
organisation for reaching better working position along with solving company issues with certain
solution. The whole procedure shapes their strategic decision which can aid in shaping the
operational practices and decision of organisation through leading toward future development
and growth of business. This is a long term investment which seek for more innovation,
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invention, creative operation and discovery of new service and process within the business.
Often, in regard of performing specific functions set, different structure is set or purchased
within the company. Hence, there is wide range of activities and scope which the whole
techniques and procedure contain that lead to organisational development. Here are mentioned
some of the major aspects in which the process of digital technology affect that lead to evolution
of company:
Safety Benefit: Through the assistance of technological innovation, company can
implement advanced technological system within their safety and security formats that can aid
the whole company in achieving business objectives. Hence, transformation of safety system in
more digitalised format can lead to more safety and security in comparison to traditional
methods.
Saving Cost: this helps in saving the cost in various manner while operating a small
business organisation as they contain limited resources. The cost include labour cost,
manufacture cost, marketing and promotional cost etc. Hence, this is useful for a company to
manage digital technology in order execute the operations in more significant and cost effective
manner.
Management of resources: This helps in managing the resources through the assistance
digitalisation as it expand the various resources available for the company helps in attaining the
business objectives in effective manner.
Thus, different operations and business activities can be supported through the assistance
of digitalisation directing the whole company to development and more sustainability in the
business industry.
2.4 Methods through Wiser can develop their business and achieve competitive edge
As stated by Drucker, (2012), where an organisation get benefits in the industry through
performing various activities, digitalisation help the whole industry in achieving competitive
edge to the company. There are major two benefits types within the market i.e. differentiation
and cost benefits. A competitive edge exists in the enterprise which enable the similar
advantages to the competitors but less cost than their rivals, or another demerits of delivering
such aspects which exceed those services and products which refer to the differentiation merits.
The numerous manner by which a firm can meet their performance level as well as revenues
their competitive edge which are discussed as below:
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 Capabilities and Revenues: As per the reviewed resources, the competitive edge of
organisation need to develop their capabilities and resources which are more than their
rivals. Without the assistance of their competitors companies and comprising the method,
company can meet their replicate their operations and activities in performing more
practices.
 Creation of value: Wiser is a developing small business enterprise which is focusing over
the growth and expansion of business in various parts of the world. In order to attain their
business objectives, this is fundamental for enterprise to create a better and effective
series of value chain in order to achieve their business objectives. In respect of this,
vertical supply chain would be more effective manner that create downstream chain of
supplier that can help in creating the members channel. Hence through this, company can
achieve their competitive edge along with creating better value chain.
Therefore, the organisation need to implement the above mentioned methods and
techniques that can aid in achieving business objectives in more significant manner. Enterprise
can lead to better productivity and effective environment for attaining proper outcomes.
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CHAPTER 3: RESEARCH METHODOLOGY
The procedure of research methodology is being utilised in order to accumulate the data
and information for the major purpose of creating business in effective manner. This part
consists of basics of research report such as surveys, research publications, interview and other
methods of research report that can helps in creating more historical and presentable information
(Orton-Johnson and Prior, 2013).
3.1 Type of Investigation
There are various research types which can be utilised for the project. This is the duty of
researcher to optimise appropriate method in order to achieve business objectives. There are
major two types of research i.e. quantitative method which includes statics and data for the
purpose and qualitative that comprise behaviour and trait study of research report. This report
will use qualitative method for gaining more future along with quality.
3.2 Research Design
A research design refer to the framework which affirms the entire pattern of organising a
whole project. This consist of the methods, data accumulation techniques, cost, time, activities,
possible outcomes etc. There are various types of design in research i.e. experimental,
exploratory and descriptive. This report will undertake the descriptive methods in order to
analyse the details and in-depth study of undertaken study (Laudon and Laudon, 2015).
3.3 Research Philosophy
Philosophy in terms of research refer to the development, nature and source of research
lead to better knowledge. In another words, that can explained as the manner through which data
analysis and tracking is being made. There are two sorts of philosophy used while conducting an
analysis i.e. positivism and interpretivism. In order to accumulate descriptive method to perform
the qualitative research report, the project should opt interpretivism method for analysing and
evaluating proper method of evaluated report.
3.4 Research approach
The method of research can be defined as the effective tool through which an
organisation can carry out major research practices in more systematic manner. There are various
categories of research approach that can enhance and highlight major outcomes of entire report
i.e. deductive and inductive method. The referred research report will opt inductive method of
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research in regard of using and interpreting quantitative information along with figures and facts.
Main aim behind accumulating this approaches is to understand the relationship and pattern of
created theory and outcome (Casey and et. al., 2011).
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3.5 Data sampling
Sampling refer to the techniques and methods used for representation of population in the
research report in more systematic and organised manner. Under the technique of sampling,
public that comes under the report are represented for the purpose of research in order to achieve
the effective outcome. In this report, the used size of population for the sampling methods are 40
who are undertaking the organisational service. The methods or type of sampling utilised for this
purpose is non-probabilistic among the all two method non-probabilistic and probabilistic types
of research (Markham, 2011).
3.6 Data Analysis
The procedure of data analysis can be referred as the modelling, transforming, analysing
and inspecting method of accumulated information and data. This has multiples approaches and
facts that are opted through the investigator as this is more interacting and suitable for findings.
Interpretation or evaluation of information has two sources type such as secondary and primary
sources. Primary data would be analysed in this report through qualitative methods along with
secondary data will be analysed in order to support the literature review of organisation (Mellis
and et. al., 2013).
3.7 Ethical Consideration
Principles and values accumulation which address the research questions of what is bad
and good in the affairs and activities of research. While organising a proper research, this is
required to analyse the proper problems and issues that is required to address for reducing it.
This is essential for undertake the major problems and menace for developing the entire research.
Hence, there are numerous methods and issues such as availability of funds, time management,
research funding etc. This is needed for the researcher to focus over the attainment of their major
targets and goals according which management of different variables will be conducted within a
research report (Hwang and Wu, 2012).
CHAPTER 4: DATA ANALYSIS
It can affirm from the above mentioned report that various fundamental part of research
which can help in analysing the undertaken tool of data accumulation in order to analyse
response and feedback of responder. This area include of research theme which involve which
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needed to be done in more effective manner. Here are mentioned the questionnaire and data
analysis part:
Given in Appendix
INTERPRETATION:
Theme 1: Digital technologies are important growth
Q1. Does digital technologies are important
for business organization?
Frequency
 Yes 30
 No 10
Interpretation: As per the illustrated graph, it can affirm that there are various digital
technologies and methods that helps in achieving business objectives in more positive manner.
This has been stated after analysing the response that more than 30 responder clams that
digitalisation has more impact on growth on Wiser as their technologies and major products are
engaged with the online services and surveys. Where on the other side, more than 10 responder
disagree with this statement.
Theme 2: Smartphones are affecting society
Q2. What are the main digital tools which
directly impact on society?
Frequency
 Smart phones 20
12
Yes No
0
5
10
15
20
25
30
30
10 Frequency

 Internet 10
 Laptops 10
Interpretation: The above mentioned graph illustrate that more than 20 responders agree
with the fact that smartphones are utilised majorly for the business activities and operation. On
the other hand, 10 responder claimed that internet is more effective and utilised method. Where
more than 10 testee stated that laptop are the digital technologies which is utilised by
organisation in Wiser that can help in achieving their business objectives.
Theme 3: Digitalisation is significant for business
Q3. Is digitalisation is important for business
organization to attain high growth?
Frequency
 Yes 25
 No 15
13
20
10
10
Smart phones
Internet
Laptops

Interpretation: The presented graph states that more than 25 responder claims that
digitalisation and its transformation in Wiser is more assisting for the development and rapid
growth of enterprise. On the other hand, more than 15 testee given their statement against this
facts. Digital technologies in Wiser is more effective as this render the organisation effective
outcomes and convenience in reaching their targeted and potential consumers. In order to attain
the business objective, digital technology can assist in achieving business objectives.
Theme 4: Digital technology helps in marketing and branding process
Q4. What are the main advantage of using
digital technology in business organization?
Frequency
 Creating brand awareness 15
 Attaining competitive advantages 15
 Improve productivity 10
14
Yes
No
0 5 10 15 20 25
25
15
Frequency

Interpretation: Wiser has been emerging and providing more online and digital
technologies related services and products to their consumer along with building brand
recognition of employer. Hence as per the stated graph, it can be claimed by the responder that
Wiser has been optimising their digital technologies and advanced technique in creating brand
awareness as well achieving competitive edge within the competitive marketplace. Approximate
equal responders has represented the same response in regard of both usage of digitalisation in
Wiser. Along with this, more than 10 respondents has claimed that the whole procedure of
digitalisation helped in improving productivity and performance within the working
organisation.
Theme 5: Digital technologies valuable for economic growth
Q5. Is digital technologies valuable for
economic growth of Wiser?
Frequency
 Yes 28
 No 12
15
Creating brand awareness
Attaining competitive advantages
Improve productivity
0
2
4
6
8
10
12
14
16
15 15
10
Frequency

Interpretation: Growth in sales of services and products lead to more revenues and
growth of companies that also aid in developing the whole company's economic situation. This is
essential for company to operate effective activities and practices in regard to meet their more
and more sales of their major products. As per the accumulated data, more than 28 responder has
presented their opinion claiming that digitalisation importance aspect that helps an organisation
in achieving their business objectiveness. Whereas more than 12 of them stated their arguments
against the use or value of digital technology in company.
Theme 6: Online media is mainly used for social media
Q6. Which type of digital tools used by the
company for expand their business?
Frequency
 Online platform 20
 Social media 20
16
Yes No
0
5
10
15
20
25
30 28
12 Frequency

Interpretation: In order to expand the business organisation, digital technology is
majorly optimised for various purposes. More than 20 responder can claimed that online
platform of expanding business is more effective for the company, Wiser as this can aid in
reaching to the wider range of consumer and clients with business industry. Beside this, 20
respondents affirms that social media is more effective method while it comes to deployment and
expansion of business as it involve more number of active users and is easier platform to seek the
positive outcome.
Theme 7: Digitalisation maximize profitability
Q7. Is digitalisation maximize profitability
level?
Frequency
 Agree 35
 Disagree 5
17
Online platform Social media
0
2
4
6
8
10
12
14
16
18
20
20 20
Frequency

Interpretation: As per the graph, it can be affirm that more than 35 responders agreed
with the fact that digital technology uplift the level of profitability of a small business
organisation as they can access, distribute and reach to then wide range of consumer and service
user through the help of this. On the other side, more than 5 testee disagreed with this statement.
Theme 8: Digitalisation provide long term benefits
Q8. Does digitalisation provide long term
benefits to company?
Frequency
 Yes 25
 No 15
18
35
5
1
2

Interpretation: The illustrated graph claims that more than 25 respondents are accepting
the fact that digital technology use in small business enterprise can provide long term advantages
within working enterprise. On the other hand, 15 testee states that digital technologies has no
relation with the rapid growth of small business and enterprises.
Theme 9: Modern marketing is mostly utilised in recent scenario
Q9. Which type of marketing methods used by
company to enhance their profitability level?
Frequency
 Traditional marketing 17
 Modern marketing 23
19
Yes
No
0 5 10 15 20 25
25
15
Frequency

Interpretation: The above graph states that modern marketing is more effective and
influencing method of marketing in nowadays despite of traditional method of marketing and
promotion. As per the accumulated information, more than 23 responder agree with that fact of
modern marketing whereas 17 still in the acceptance of traditional as more effective marketing
method.
20
17
23
Traditional marketing
Modern marketing

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
From the above mentioned research, it can be concluded that digitalisation is one of the
important concept for every business organization to expand their operational activities in
another areas. With the help of this company easily enhance their performance level at market
place and at the same time also capture larger market share form its rivals. Digital technologies
define various opportunities in which firm produce quality services to its customers as per their
needs and wants. It also help business organization to effectively utilize all the available
resources in effective manner. Along with this, marketing survey is also play vital role in which
researcher collect relevant information in effective way by this they enhance productivity level
of the company at market place. In this digitalisation help researcher easily understand
customers’ needs and demand which may leads in attaining better satisfaction level in most
effective manner. By using survey, researcher define that various customers are satisfied with
company products and services which may leads in increasing profitability level of the company
at market place. Along with this, by this Wiser also focus on expanding their business activities
in another areas by delivering their quality services as per customers demand and needs which
helps company to attaining higher market share form its rivals. Furthermore, as per today's
competitive market, every business organization wants to serve their feature products and
services to their customers by determining their demand. This will help in attaining better results
and make their competitive image at market place.
On the other side, company also use various tools and techniques for gathering as well as
collecting relevant information in which researcher easily take right decision. In this manager of
the company also prepare an effective project management plan in which they set all the
activities as per particular time frame in which firm easily attain competitive advantages.
Business can easily enhance their sales and profitability ratios if they focus on making plans and
strategies by which they can retain loyal and satisfied. The firms should also be focused towards
establishing good positions in the economy thus gaining higher market shares from their business
activities. Digital techniques are also useful for business in order to share their information
which are useful for customers so they can buy the products according to their requirement. The
main focus of firms should be on quality of the products as these are the main factor which
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results in gaining attention of customers and they will not buy the products from rivalry firms
and this is the major factor which should be considered in order to retain strong positions in the
economy. By this manager of the company determine the ways for capturing market share and
profitability as well. Thus, company maintaining strong brand image at market place by offering
their quality services to its target customers.
5.2 Recommendation
As per the whole research it has been recommended that, for attaining better growth level
it is important for every business organization to adopt new and advance technologies within
their workplace which helps in improving the performance level of the company at market place.
It also helps in increasing the chances of attaining better results which directly contribute in
enhancing profitability level. Along with this, organization should use new and innovative
techniques within their production process to enhance their profitability level by which they
easily established their positive brand image at market place. In this researcher also make an
effective time management plan in which they should manage as well as implement entire
activities in effective manner. With the help of this they attain positive outcomes and at the same
time also enhance the productivity level of the company in competitive market place. In addition
of this, company also determine the impact of adopting digitalisation concept on overall
performance level. This will help company in enhancing their strong brand image at market
place. For attaining better results researcher should be maintain their information confidential in
which they easily reduce the chances of arising issues and obstacles within the research
activities.
Furthermore, researcher should use effective strategies and techniques in which they
easily execute entire activities in systematic manner. It directly contribute in making a successful
project. For this they should prepare better management plan to ensure about completion of
entire activities of the project which may leads in managing appropriate budget. This will help
researcher to undertake an effective research in which they gather relevant information about the
customers taste and preference in order to serving quality services accordingly. There should be
time scale and activities designed according to which all the activities will be executed the views
of all the customers should be kept into consideration as they are helpful in order to draw valid
conclusions which are useful for the overall research studies. The researcher should not be biased
he should treat all the customers and the views of all persons should be kept into considerations
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so that measures can be adopted by which firms can enhance their overall sales and profitability
indexes. Business should focus on developing plans and strategies in order to implement new
and innovative technologies by which they can retain loyal and satisfied customers who will
enhance their overall sales and profitability ratios.
Reflection
Various activities are perform by a researcher in order to complete the research on a
specific topic. Different tools are use by investigator to collect and analyse the data in order to
form valid conclusion. I use primary source of data collection in present research to collect
information. I use questionnaire to gather information from respondents on the main topic of
research. I also use secondary source of data collection to complete the part of literature review. I
faced various issues during completion of research. One of the main issue which I face is lack of
time. Time which was allotted to me to complete the research was not enough but still I tried my
bst to complete the research. With this research I examine that implementation of digital
technology provide so many benefits to company. Mainly this improve the marketing and
communication strategy of company. It help in communicate with customers and attract them
towards company’s products and services.
Alternative research methods
Numerous tools, methods and techniques are there which a researcher can employ to
complete a research on a particular topic. Questionnaire is used in this research for complete the
research. Other alternative methods which can be use by an investigator to complete the research
includes survey, focus interviews and in depth analysis. Tools and techniques are use by
researcher as per the time and cost available. I use questionnaire in this research because this
help me to interact with respondents face to face and this make findings of my analysis more
reliable.
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APPENDIX
QUESTIONNAIRE
Name:
Age:
Gender:
Mail-id:
Contact number:
Q1. Are digital technologies important for business organization?
 Yes
 No
Q2. What are the main digital tools which directly impact on society?
 Smart phones
 Internet
 Laptops
Q3. Is digitalisation important for business organization to attain high growth?
 Yes
 No
Q4. What are the main advantages of using digital technology in business organization?
 Improve productivity
 Creating brand awareness
 Attaining competitive advantages
Q5. Are digital technologies valuable for the economic growth of nation?
 Yes
 No
Q6. Which type of digital tools are used by company to expand their business?
 Online platform
 Social media
Q7. Does digitalisation maximize profitability level?
 Agree
 Disagree
26