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Research Project Assignment - strategies of business to enter emerging markets

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Added on  2020-11-12

Research Project Assignment - strategies of business to enter emerging markets

   Added on 2020-11-12

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Table of ContentsTITLE: “The different strategies employed by business to enter emerging markets.”...................3CHAPTER 1: INTRODUCTION....................................................................................................3Overview and Background of the research.................................................................................3Rationale of the research.............................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................4The different strategies of entering into new market..................................................................4The importance of different entry modes used by company while entering emerging market...5The risks of companies while entering into emerging market....................................................5The ways to overcome the risks of companies while entering into emerging market................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6REFERENCES................................................................................................................................8
Research Project Assignment - strategies of business to enter emerging markets_2
TITLE: “The different strategies employed by business to enter emergingmarkets.”CHAPTER 1: INTRODUCTIONOverview and Background of the researchGlobalization is the process through which different organizations develop themselves toenter into the international market. Every organization needs to develop itself according to themarket. This development happens only when companies entered into the global market.Globalization helps the industries to grow internationally. These companies have more chancesto enter in the emerging markets such as India, China, etc. Apart from that, there are manychallenges which these companies can face while entering to the global market. The challengescould be social, economic, political, technological etc. This report is based on Tesco which is amultinational company based in Welwyn garden city, Hertfordshire, England, UK. Tesco isentering into the emerging markets of world so as to increase its business. In favour of it,researcher has discussed about different strategies of business to enter into emerging market. Inorder to perform the research different aims and objectives have been prepared by the researcher.Apart from that, identification of strategies, importance of entry modes, identifying risks aredone in order to enter the company in emerging market. Different types of approaches andmethodologies used are also explained in this research.Rationale of the researchThe main purpose behind conducting this research is to enhance the knowledge on thestrategies of entering into the global market. This will help the companies in order to gain theaccess with the help of this research. Apart from that, importance of different entry modes willalso help the companies while moving towards different countries. This information is not onlynecessary fro the companies but also helpful for the researcher in order to increase its knowledgeabout globalization. The skills of researcher are used in this research in order to develop differentactivities. This will help it in developing its skills and knowledge to pursue research in futurealso.Research Aim“To analyse different strategies employed by business to enter emerging markets.” A casestudy on Tesco.
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