Role of Gender Divide in Promoting Equality and Diversity in the Workplace

This report focuses on the role of gender divide in promoting equality and diversity in the workplace, with a specific study on Primark. It explores the concept of gender divide in leadership, its impact on employee performance, challenges faced by Primark, and strategies for fostering equality and diversity. The research findings highlight the importance of gender equality for organizational growth and the need for implementing policies and training programs.

Research
Project

Contents
INTRODUCTION...........................................................................................................................3
Research questions.......................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Limitation of the study.................................................................................................................3
LITERATURE REVIEW................................................................................................................4
RESEARCH METHOLDOLOGY..................................................................................................5
DATA ANALYSIS.........................................................................................................................5
RESEARCH FINDINGS.................................................................................................................9
CONCLUSION................................................................................................................................9
RECOMMENDATION...................................................................................................................9
REFLECTION.................................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDIX....................................................................................................................................11

INTRODUCTION
Equality can be defined as providing the equal opportunities to all employees who are been
working in organization. This will assist the firm in retaining employees and also it will assist
them in achieving the goals and objectives. Diversity can be defined as recruiting the employees
from different culture so that the productivity and morale of employees in the organization
increases. Present report will lay emphasis on Primark. It is a retail company which has been
headquartered in Ireland. Report will lay emphasis on the aim and objectives of research. It will
also provide details about the retail questions of research.
Research questions
 What is the concept of gender divide in leadership?
 What is the impact of gender divide in leadership on performance of employees?
 What are the challenges being faced by company at time of management of gender divide
in leadership?
 What are some of the measures which can be taken by company in managing equality
and diversity?
Aim
“To investigate the role of gender divide in promoting equality and diversity in the workplace. A
study on Primark.”
Objectives
 To understand the concept of gender, divide in leadership.
 To evaluate the impact of low gender, divide in leadership over performance of
employees with respect to Primark
 To analyse the challenges being faced by Primark in managing gender divide for
promotion of equality and diversity.
 To recommend some of the strategies for fostering equality and diversity at workplace.
Limitation of the study
The limitation of the present study was that it was really a time consuming method. It has
also been analysed that the results of the qualitative research cannot be measured. These were
some of the limitations faced when making the project report.
LITERATURE REVIEW
Theme 1: understand the concept of gender, divide in leadership

As per the view Falk and Hermle, (2018) gender inequality can be taken as that men and
women are not provided with equal rights and opportunities in the organization. This has the
most significant impact on the growth of organization. It has been analysed that if leaders of
organization are being engaged in dividing the gender, the firm’s environment will become
negative and also they will lose most of their skilled and talented staff. This can enhance the
problems in organization and also the firm will lose their productivity as well as managerial
efficiency.
Theme 2: To evaluate the impact of low gender, divide in leadership over performance of
employees with respect to Primark
In accordance with Polcuch, Brooks and Bello, (2018) gender divide in leadership has
huge negative impact on the efficiency and productivity of firm. If inequality exists in Primark
than employee’s morale and motivation will be reduced. They will not be able to perform better
and this will lead to company losing its most prominent leader. It will also reduce the skill and
abilities of employees and this can lead to an increase in employee turnover in Primark. It can
also affect the growth of firm negatively.
Theme 3: analyse the challenges being faced by Primark in managing gender divide for
promotion of equality and diversity
In the opinion of Verloo, (2018) there will be various challenges which can be faced by
Primark when they are trying to reduce the gender inequality and also promoting the diverse
culture. In this the firm can face challenge like manager needs to have right perspective and
feelings towards providing equal rights to all employees in the organization. The other challenge
which can be faced in managing diverse leaders and managers in Primark is language barriers. In
order to overcome the employer can make use of gestures for communicating.
Theme 4: To recommend some of the strategies for fostering equality and diversity at
workplace
In the view point of Alon and et.al., (2020) it has been recommended that firm needs to be
engaged in making policies related to equality and diversity. This will assist them in achieving
the goals and objectives. It will also help the organization in retaining employees which will be
necessary for their growth. They can also provide training to workers so that they can adjust in
changing and diverse environment. This will assist the organization in boosting their
productivity.

RESEARCH METHOLDOLOGY
Research type: There are two type of research which can be used by scholar. The first one
is Qualitative and another one is quantitative (Pascall and Lewis, 2020). Qualitative is that type
of research which is based on the theoretical aspects. It provides information about human
experiences. Quantitative data is being based on the numerical facts and figures. In this the
results are being obtained by the researchers.
Research approach: There are two type of research approaches one is inductive and the
other one is deductive. The inductive approach is being used for the qualitative study. This
approach assists in analysing and interpreting of the data. The other is deductive approach which
is been used when making use of quantitative study.
Research philosophy: For the present study, interpretisivm philosophy will be used. It will
help the researcher in getting better results based on the qualitative study. This also connects the
human interest.
Data collection: Primary and secondary method of data collection are the two methods. In
the primary method the data is been collected with the help of raw materials. It is the raw data. It
consists of observation, questionnaire, focus groups, interviews (Stoet. and Geary, 2018). It is a
time consuming method but the data which has been collected is reliable and authentic
Secondary data is basically the published data and can be collected from articles and journals.
Less time is required to collect the secondary data.
Sampling: In the present research, simple random sampling will be used by researcher. This
is being used so that no biasness exists. The data will be collected by 20 managers of the
organization (Durbin, Page and Walby, 2017).
Data analysis: Thematic analysis has been used for the present study. It is basically being
used as the research is qualitative in nature.
Ethical consideration: In this scholar will not been engaged in collecting the data without
the consent of the participants. They will follow ethical code of conduct.
DATA ANALYSIS
Theme 1: gender equality has positive impact on the growth of firm
Managers Number
Yes 18

No 2
Total 20
Interpretation: From the above pie chart it can be said that gender equality has the positive
impact on the growth of firm. It has been evaluated that 18 managers have provided the details
that gender equality has better impact. This has assisted them in achieving goals and objectives.
In contrast 2 of the employees do not believe that the gender equality has positive impact.
Theme 2: gender equality exists in your organization
Managers Number
Yes 17
No 3
Total 20
Interpretation: From the above columns, it can be said that gender equality does exists in
Primark as 17 employees have agreed that they have been provided with equal opportunities.
There are only 3 employees who do not agree that gender equality exists in organization. It is

really important to provide employees with equal rights as this will assist firm in retaining
employees and also this will help organization in growing. It will lead to the growth of firm.
Theme 3: gender equality is important for leadership and management
Managers Number
Yes 19
No 1
Total 20
Interpretation: It can be said by seeing the above chart that managers agrees that gender
equality is really important for the leadership and management. It will assist the firm in
developing the most prominent leader which will help firm in growing and achieving the goals
and objectives. It has bene analysed from the bar graph that 19 managers feels that gender
equality is important for leadership and management. They feel like it has asissted them in
growing and achieving objectives. This has helped them in enhancing productivity and
operational effeciency. Only 1 manager does not feel like gender equality is not as important.
Theme 4: gender equality improves motivation of employees
Managers Number
Yes 18
No 2
Total 20

Interpretation: From the above diagram, it can be said that gender equality has enhanced the
motivation level of employees. The firm has been able to gain competitive advanathe because the
morale of workers has been improved which is really essential for the firm to grow. It has also
assisted the company in achieving their set target. It has also helped the employees in enhancing
their motivation level. 18 employees has agreed that gender equality has improved the
motivation of employees. Only two of them has not agreed to the said statement.
Theme 5: gender equality enhances the efficiency of employees
Managers Number
Yes 16
No 4
Total 20
Interpretation: From the above pie chart, it can be said that gender equality enhances the
effeciency of employees. It assists the employees in engaging more towards the firm which helps
in creating employee loyalty. It is really necessary for the growth of firm to implement equality
and diversity. 16 employees agreezs that gender equality enhances the efefcinecy. Only 4 of
them do not agree.

RESEARCH FINDINGS
It has been founded out by completing the above chapter that most of the managers believe
that gender divide has affected the growth of employees. They feel like gender division must not
exists and equal opportunities must be provided to workers. It has also been evaluated that in
leadership and management there should be no biasness, as this creates an unfavourable
environment in organization. Employee turnover can be increased and also the organization will
lose their productivity because of this. It can be said that the company needs to be engaged in
reducing gender divide and prompting equality and diversity.
CONCLUSION
From the above study, it has been summarised that maintaining equality in leadership and
management and reducing the gender divide has assisted the firm in growing and achieving their
mission. It has also helped them in retaining more skilled and efficient women employees in the
organization. This has assisted firm in enhancing their brand reputation as well as equity. It has
also been analysed that gender divide has negative impact on the performance of employees. In
order to overcome it company has implemented various policies related to managing equality.
RECOMMENDATION
It has been suggested that researcher can also make use of the different methods of research.
Like they can be engaged in making use of Quantitative data. This will assist them in providing
the results based on numerical facts and figures. It has also been recommended to the company
that they can also be involved in implementing various policies related to managing of equality
and diversity in the organization. It has also been recommended that training can be provided to
employees on how to adjust in diverse environment. This will assist in the growth and increase in
productivity of firm
REFLECTION
During the time of making the research, I have increased my knowledge related to the
subject matter. At first I was really nervous but then my senior and my tutor helped me in
increasing my knowledge towards the topic. I have analysed my strength and weakness while
making the report. I have realised that I do have a good communication skill as I was able to
interact clearly with my peers and team members. I have also analysed that I need to enhance my
problem solving skills. I took a lot of help from my senior so that they can solve my problem.

REFERENCES
Books and journals
Pascall, G. and Lewis, J., 2020. Emerging gender regimes and policies for gender equality in a
wider Europe. Journal of social policy, 33(3).
Falk, A. and Hermle, J., 2018. Relationship of gender differences in preferences to economic
development and gender equality. Science, 362(6412).
Polcuch, E.F., Brooks, L.A. and Bello, A., 2018. Measuring gender equality in science and
engineering: the SAGA survey of gender equality in science, technology and innovation
policies.
Verloo, M. ed., 2018. Varieties of opposition to gender equality in Europe (Vol. 100). Routledge.
Alon, T.M and et.al., 2020. The impact of COVID-19 on gender equality (No. w26947). National
Bureau of Economic Research.
Durbin, S., Page, M. and Walby, S., 2017. Gender equality and ‘austerity’: Vulnerabilities,
resistance and change. Gender, Work & Organization, 24(1), pp.1-6.
Stoet, G. and Geary, D.C., 2018. The gender-equality paradox in science, technology,
engineering, and mathematics education. Psychological science, 29(4), pp.581-593.

APPENDIX
Questionnaire
Does gender equality have positive impact on the growth of firm?
Yes
No
Does gender equality exist in your organization?
Yes
No
Do you feel like gender equality is important for leadership and management?
Yes
No
Do you feel gender equality improves motivation of employees?
Yes
No
Do you think gender equality enhances the efficiency of employees?
Yes
No

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