Global Branding Strategy of Organic Coffee in UK

This presentation discusses the global branding strategy of organic coffee in the UK market. It explores the health benefits and quality of organic coffee, identifies key factors driving its growth for Nestle, and determines effective strategies to increase demand. The research methodology includes a questionnaire with both quantitative and qualitative questions.

Global
Branding
Strategy of
organic
coffee in UK

Introduction
Global branding strategy refers to the concept of overviewing
business objectives, then develop, analyse as well as
implement strategies, to tailor the targeted market. Such
strategies include positioning the brand, understand customer
behaviour, find good vendors and trade partners etc.

Research Objectives
 To explore the health benefits and quality of organic coffee
for consumer satisfaction.
 To identify key factors that drive growth of organic coffee
for Nestle in UK market.
 To determine an effective global brand strategy for Nestle
that increase demand of organic coffee.

Research Methodology
Questionnaire: It is consider primary source of data collection.
By using this method, some open-ended and close-ended
questions will be prepare. Open-ended questions are consider
as an effective method of qualitative research. Close-ended
questions are consider important method of quantitative
research.

Quantitative research (Close-ended
questions)
Q1) Do you have knowledge about global
branding?
Freque
ncy
a) Yes 40
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

THEME 2: Different global brand
strategies that help in expansion brand
Q2) What are the different brand global strategies that
help Nestle in expansion at global level?
Frequency
a) Borderless marketing 20
b) Internal hubs 14
c) Creating a strong and consistent brand culture 16
a) Borderless marketing
b) Internal hubs
c) Creating a strong and consistent brand culture
0
5
10
15
20
20
14
16
Frequency

Qualitative Questions (Open-ended
questions)
Q1) What are the best ways through which Nestle can expand its organic
coffee in global markets?
Ans: There are different ways through which company can easily expand its
product at UK market. Selling via overseas agents or distributors, Exporting
direct to international customers, joint venture etc. These are effective ways
but according to the Nestle, Selling via overseas agents or distributors is one
of the best ways. It will helps an organisation in development of its success
and growth at UK market.

Continue
Q2) What are the best global branding strategy for Nestle in expansion of
its organic coffee within UK market?
Ans: There are different global branding strategies which are good quality
products, focus on customer orientation and quality based differentiation.
These are effective but in case of Nestle, good product quality is best
strategy. As it helps them in maximising number of customers and also
support company to gain competitive advantages within given time
duration. Good quality of products create strong brand image and goodwill
of company in marketplace and in customer's mind also.

Conclusion
From the above mention research, it has been concluded that
organic coffee is more usable in United Kingdom. It helps
people from many different ways. There has been
discussion about the global marketing strategies which help
in expanding the brand in other country with the same
brand name.

References
De Mooij, M., 2018. Global marketing and advertising:
Understanding cultural paradoxes. SAGE Publications Limited.
Gallenti, G. and et. al., 2016. Ethical and sustainable consumption in
the Italian coffee market: A choice experiment to analyse
consumers’ willingness to pay.
Hajra, N. G., 2017. Organic tea: Global market and forecast sales.
Journal of Tea Science Research. 7.