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Global Branding Strategy of Organic Coffee in UK

   

Added on  2023-01-19

10 Pages609 Words82 Views
Global
Branding
Strategy of
organic
coffee in UK

Introduction
Global branding strategy refers to the concept of overviewing
business objectives, then develop, analyse as well as
implement strategies, to tailor the targeted market. Such
strategies include positioning the brand, understand customer
behaviour, find good vendors and trade partners etc.

Research Objectives
To explore the health benefits and quality of organic coffee
for consumer satisfaction.
To identify key factors that drive growth of organic coffee
for Nestle in UK market.
To determine an effective global brand strategy for Nestle
that increase demand of organic coffee.

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