Workplace Discrimination - Case Study on Pete Brierly Marketing

Research Project
Table of Contents

Research topic: “Workplace Discrimination” - Case study on Pete Brierly Marketing..................1
Chapter 1: Introduction....................................................................................................................1
Overview research..................................................................................................................1
Rationale for research.............................................................................................................1
Aim and objective...................................................................................................................1
Research questions.................................................................................................................2
Ethical consideration..............................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
To understand the impact of workplace discrimination within an organisation....................2
To identify the challenges which Pete Brierly Marketing undergoes while managing
workplace discrimination among employees.........................................................................3
To determine the approaches that Pete Brierly Marketing applies into its functional unit for
overcoming the issue of workplace discrimination................................................................3
Chapter 3: Research Methodology...................................................................................................4
Chapter 4: Interpretation and analysis.............................................................................................7
Interpretation of data collected through questionnaire...........................................................7
Interpretation of data collected through interview...............................................................10
Chapter 5: Final research report.....................................................................................................11
Research findings.................................................................................................................11
Recommendations................................................................................................................11
Chapter 6: Reflection.....................................................................................................................12
On effectiveness of current research....................................................................................12
Research method would have been used..............................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Research topic: “Workplace Discrimination” - Case study on Pete Brierly
Marketing
Chapter 1: Introduction
Overview research
With the rapid expansion and growth of organisation together with enhancement in
integration among diversified economies and culture due to globalisation the cases and issues
related with Workplace discrimination are also increasing (Kalev, 2019). Pete Brierly Marketing
is one of the best marketing consultant in Oldham that provides various services like Google
Ads, digital sales consultancy, digital marketing training, customer research, social media
marketing and many more located in Oldham, England, UK. Following research is conducted on
Pete Brierly Marketing to evaluate the concept of workplace discrimination together what
challenges associated with managing equality and diversity to enhance productivity and
efficiency of employees together with overall betterment in performance of organisation.
Rationale for research
The selection of current research topic based in workplace discrimination is justifiable and
rationale as with the increase in integration of culture and economies together with expansion of
organisation at various locations the issues associated with proper management of equality and
diversity arises. Thus, the current resrch topic is rational to evaluate about the strategies and
approaches that can be adopted by an organisation to effectively manage workplace diversity in
order to enhance perform ace and efficiency of its employees. Further, the selected research topic
is also seems crucial and important from educational background of researcher and could also
yield improvement in knowledge and research skills that provide better support and development
for academics of investigator and other scholars.
Aim and objective
The main aim of conducting following research is, “To determine the influence of
workplace discrimination over organisation's productivity”.
Research objectives
The objectives associated with this investigation carried out on Pete Brierly Marketing
are as follows:
1