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The Usefulness of Social Media Tools in Influencing Promotional Activities

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Added on  2023-02-03

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This presentation aims to evaluate the usefulness of social media tools in influencing the promotional activities of Oak Cash & Carry Ltd, a private retail company. The research objectives include identifying the concept of social media marketing and its role in small business growth, analyzing the major benefits of social media tools for Oak Cash & Carry Ltd, and assessing the usefulness of social media tools in enhancing the firm's promotional activities. The data analysis section presents thematic analysis of survey responses related to awareness of social media tools, effectiveness of social media for promoting small business activities, roles of social media tools in small business growth, advantages of social media tools for expanding market reach, usefulness of social media tools in developing promotional activities, social media tools used by Oak Cash & Carry Ltd, impact of social media tools on customer decision making, benefits derived by the firm through implementing social media tools, and effectiveness of social media tools in maximizing profitability. The conclusion highlights the effectiveness of social media tools for the growth and development of the firm.

The Usefulness of Social Media Tools in Influencing Promotional Activities

   Added on 2023-02-03

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Research
Project
The Usefulness of Social Media Tools in Influencing Promotional Activities_1
Table of Content
• Introduction
• Research Aims and objectives
• Data Analysis
• Thematic Analysis
• Conclusion
• References
The Usefulness of Social Media Tools in Influencing Promotional Activities_2
Introduction
The use of digital technologies in social research is a rapidly growing
area of development, deliberation and reflection. Digital tools are a
huge trend nowadays, and advance tools are used by people in their
daily routine, as these are effective in making humans life more easy
and comfortable. Oak Cash & Carry Ltd is the chosen organisation
for this particular report. It is a private retail company which mainly
deals in food and drug stores. As a small business organisation the
major motive of Oak Cash & Carry Ltd.
The Usefulness of Social Media Tools in Influencing Promotional Activities_3
Research Aim
Research Aim
The essential aim of this particular research is “To evaluate the
usefulness of social media tools in influencing the promotional
activities of the firm”. A case study on Oak Cash & Carry Ltd.
The Usefulness of Social Media Tools in Influencing Promotional Activities_4

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