Research Report on Impact of Globalisation

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
INTRODUCTION...........................................................................................................................3
BACKGROUND/ LITERATURE REVIEW..................................................................................4
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

CHAPTER 1: INTRODUCTION
INTRODUCTION
Globalisation is the chain of activities in which people, process and ideas spread in the
whole world by interacting and integration of culture, government and economy. It is one of
most frequently used term in context of integrated global economy to enlarge business
opportunities by identifying hidden needs and wants of consumer base ( Baylis, Smith and
Owens, 2017). Further globalisation means to liberalize protocols and foreign investments into
sectors that are main areas of economy. This research report is based on Aldi Lea Bridge Road
London is the great brand name of Two German family owned discount chain. It has almost
10,000 stores in approximately 20 countries with estimated turnover of €50 billion. This research
report is based on impact of globalisation to bring success in organisation and importance of
globalisation for an organisation to get competitive advantage in marketplace. It is very much
important for Aldi to adopt globalisation as it needed to survive in competitive world to remain
always relevant in marketplace.
Background
Globalisation is very much important for an organisation by free movement of goods and
services and people across the whole world to enlarge business opportunities in proper way.
Globalisation is the result of opening up for the global economy. It not only proved helpful to
enlarge business opportunities by identifying hidden needs and wants of consumers in proper
way (Aas, 2013. ). Globalisation related with developed or identifying trends by greater

international flow of goods and services, money, information and people by developing
technology that helps in move to other regions to enlarge business opportunities. This research
report based on Aldi which is an Brand name of two German owned discount supermarket chain
with large no. of stores in almost 20 countries. It is one of developed and have large product
portfolio organisation always focus on building products that are advance with able to give
delighted experience to consumers. So with help of expansion in other countries organisation can
be able to reach at large no. of consumer base.
Research Aim
“ To identify the role of globalization in driving business success" A study on Aldi Lea
Bridge Road London.
Research Objectives
 To analyse the concept of Globalisation.
 To identify the advantages and challenges of globalisation.
 To identify the role of globalisation in business success of Aldi.
Research Questions
 What is the concept of globalisation?
 What are the advantages and disadvantage of Globalisation for a business?
 What are the role of globalisation in success of Aldi?
BACKGROUND/ LITERATURE REVIEW
Literature review is an published information based on particular subject area for a
specified time period. It is an simple summary of different sources but follows pattern of an
organisation by aligning summary and synthesis in proper way.
Background of globalisation:
Globalisation is a very important concept for an organisation to enlarge business
opportunities by free movement of products and services, people and ideas that should be
managed in unified and integrated format (Beck, 2018). It can be seen as an open scheme for
global economy with growth associated it.
Definition of globalisation:
Globalisation refers to free movement in respect of political, economic and trade
with communication integration (Burbules and Torres, 2013.). Globalisation implies for open

for national and interdependent by transfer of goods, capital and services across national
boundaries to enlarge business opportunities in positive way.
Component of Globalisation:
Globalisation plays significant role in organisational growth and enhancement there are
some important components of globalisation. That are it helps to select and retain workforce
from the larger world and helps to organisation in selection of most competitive products and
services that are rare in their features to give delighted experience to consumer base. While
operate at global level organisation have to treat in fair manner that are justifiable also.
THEORETICAL FRAMEWORK
What is the concept of globalisation?
As per the view of C. Rangarajan (Globalization: Concept and Concerns 2019),
Globalisation is the integration of economies and societal across the boundary of country for fre
flow of knowledge, information, ideas and view, technology and many more. The major gist or
essence of globalisation is connect with each other so that consumers needs and wants should be
satisfied in proper way by enlarge business opportunities. There are some important dimensions
for cross border integration that are cultural, social and political with economical. Some
organisations and individual fear from cultural and social integration. At global scale it
considered at limited extent and at economic integration that can be possible by major three
channels that are trade of goods and services, movement or transfer of capital with easy flow of
finance in organisation. It is one of most important historical process and suffers many time ebbs
and flows to provide and availability of goods and services at cheap cost, rapid and reliable
communication system that helps in integration of international market and related processes.
While going global it is very much important for an organisation to maintain their intellectual
property efficiency at various locations with out compromising their brand image in market.
What are the advantages and disadvantage of Globalisation for a business?
As per the view of , Caroline Duncan (The Advantages and Disadvantages of
Globalization for the Workplace 2019) whole world is interconnected to each other in which
people can share their ideas and views in proper way. There are some pros and cons of
Globalisation that affect business of Aldi that are as follows:
Ability to tap wider talent pool:

with help of globalisation organisation can be able to select and retain employees from
large scale that helps in enhance their potentiality in marketplace. By taking full advantage of
globalisation no organisation can restrained talented personnel in a specific region. So it is very
much important for Aldi to get one of most skilled and competent staff members.
There are some disadvantages of Globalisation that are as follows:
Social injustice:
Due to the globalisation in which all people can work in anywhere of the whole world.
With it multinational corporations accused of by exploiting to work in poorer conditions, by
unfair work practices in which slave labour, inferior standard of living and unsafe work practices
that implemented by an organisation. All these unfair practices that implemented by an
organisation while they work in other country hampers self interest of itself to get desirable
outcomes.
What are the role of globalisation in success of Aldi?
As per view of Arpan Ganguly (Effects of Globalisation on Businesses 2019),
Globalisation is very much important for an organisation to deal with effective manner with
changing needs and wants of consumers in positive manner. In context of Aldi which is an global
brand name in the whole world so by adopting globalisation organisation can compete in
effective manner with changes that occurs in whole world. There are some important effects that
helps to organisation in achieving success.
Competition:
Globalisation helps in enhance competition level in an organisation that can be related to
product, services and target market etc.. in that case if organisation produce its product and
services at low cost they can be able to enhance market share. As rise in competition Aldi can be
able to deal in effective manner by building products and servies as per consumer needs and
demands.
Rise in technology:
Globalisation is one of most important factor that helps in enhance level of technology
that used by an organisation. Technology is an crucial tool to raise competition regarding goods
and services with their quality. In context of Aldi with help of globalisation they can be able to
avail advance tools and techniques that eliminates risk factor and build products as much
efficiently as possible.

So all are the important factors that directly and indirectly helps to gain competitive advantage in
positive way.
Summary of literature review
From the literature review it has been summarised that for an organisation have to expand
their market at global level before it proper evaluation of advantages and disadvantage are very
much potential for them.
RESEARCH METHODOLOGY
Introduction:
Research methodology is a systematic chain of activities that plan for conducting
research and development. Researcher uses various kinds of research techniques in which
qualitative and quantitative research methods in that includes experiments, survey and participant
observation with secondary data and information. In that research qualitative research should be
used because it is more reliable and objective with results should be measured in terms of
numbers.
Research method and design:
Research design is an plan to answer research questions in proper way on other hand
research method is a strategy to implement that particular plan (Cronin, 2013.). There are
various methods to while conducting research that are observation, surveys, questionnaire and
focus groups. In that research method used by researcher is Questionnaire because it is very
much important method to get reply of questions in a series which are interrelated for a statical
analysis.
Study area:
Study area are very important for an organisation in that research the main subject is
impact of globalisation in business in both positive and negative manner. It is most significant
for a researcher to get reliable knowledge and information about subject of a research. That
research and its outputs proved beneficial for various organisations and students for their
knowledge enhancement.
Research Rationale:
Research proved beneficial when it completes the its objective in better way. The
respective research is important to understand the impact of globalisation in business
proceedings to get right kind of results while conducting research. Rationale of research is often

set for some reasons for conducting researcher for a particular subject matter. It can be library
research, descriptive research and experimental research.
Population:
Population in research on which researchers can apply their conclusions or results in
proper way (Dunning, 2014). That population is an subset of population in which research should
be conducted.
Sampling frame and sample:
Sampling is an chain of activities in which random numbers should be chosen from large
no. of population. It proved helpful in taking samples from large population in that research
sample size is 30.
Data collection:
Data collection is an chain of various activities to gather and measure information in an
established system or format.
Primary research:
Primary research is an kind of first hand research and costly in nature. In that research
researcher involves directly with a source with consumer in target market by asking question to
gather information. In primary research in that particular research with help of questionnaire data
should be collected.
Secondary research:
In secondary research consist of summary, collation and take knowledge from existing
research (Hirst, Thompson and Bromley, 2015). In secondary research researcher uses already
available data from research reports and similar documents. In that research from various books
and journals, articles information should be collected.
Data administration:
Data administration is a organisational function that work in area of information systems
to get accurate results.
Data accuracy:
Data accuracy is one of important aspect to measure the results with standard results to
get desirable outcomes in positive way.
Measurement:

By measuring with pre determined goals and objectives organisation can get effective
results.
Ethical consideration:
Ethical consideration is very much crucial in a research that create distinguish in right
and wrong. It creates difference in between acceptable and unacceptable work behaviour. To
behave in ethical manner organisation previously give rights and duties so that every one behave
in ethical way.
Summary:
From the research report it has been summarised that organisation have to conduct
research in proper way by collecting accurate data and information from various sources that
helps to reach at desirable outcomes in positive way.
Questionnaire:
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Q1) Do you Know about Globalisation?
a) Yes
b) No
Q2) Globalisation is the result of
a) inequalities in poor and rich class
b) increasing demand of foreign goods and services
c) Rising competition at local level.
Q3) What is the benefits and risk associated with increased competition?
a) Cost effective
b) Global expansion
c) Increase needs and wants of consumers.
Q4) Why is claim regarding globalism enhance pollution and impacts on natural

resources?
a) To remain at leading position
b) Exploitation of resources
c) Rising consumer needs and demands
Q5) Positive impacts of Globalisation on development of organisation?
a) Giving satisfactory products and services
b) Picking people from large pool
c) Reaching at large consumer base
Q6) What are the different ways to going global?
a) connect with large and established organisations
b) By joint venture
c) By develop local leadership
Q7) what are negative effects of Globalisation on organisation?
a) job insecurity
b) fluctuation in prices
c) societal gap
Q8) Is it compulsory for an organisation to adopt globalisation?
a) Yes
b) No
Q9) What is the role of globalisation for an organisation?
a) To enlarge business opportunities
b) become techno savvy
c) Can enhance contacts with various organisations and countries.
Q10) Is any kind of organisation can operates at global level?
a) Yes
b) No
Q11) Recommend some ways through which employees retention can enhance
profitability of company.
Data Analysis:

Q1) Do you Know about Globalisation? Frequency
a) Yes 22
b) No 8
Interpretation:
Globalisation is a popular concept to enlarge business opportunities by accessing needs
and wants of consumer in a better way. Most respondents know about that concept as it is very
popular and useful for organisation as well as for individual.
Q2) Globalisation is the result of
a) inequalities in poor and rich class 5
b) increasing demand of foreign goods and
services
15
c) Rising competition at local level. 10
a) Yes b) No
0
5
10
15
20
25
22
8 Column B

Interpretation:
There are many reason or cause behind the globalisation that due to inequalities exist
within poor and rich class people with consumers become more demanding day by day that force
organisations to going global. With competition among firms rises day by day to enlarge
business opportunities. Respondents remarks that increasing needs and demands of foreign foods
are major reason behind globalisation.
Q3) What is the benefits and risk associated
with increased competition?
a) Cost effectiveness 5
b) Global expansion 15
c) Increase needs and wants of consumers. 10
5
15
10
a) inequalities in poor and rich
class
b) increasing demand of
foreign goods and services
c) Rising competition at local
level.
5
15
10
a) Cost effectiveness
b) Global expansion
c) Increase needs and wants
of consumers.

Interpretation:
There are lots of benefits that comes with increase in competition level in an organisation
that are cost effectiveness, organisations can be able to expand at global level with it increase
needs and wants of consumers. Respondents remark that global expansion is very important
result of globalisation.
Q4) Why is claim regarding globalism
enhance pollution and impacts on natural
resources?
a) To remain at leading position 12
b) Exploitation of resources 8
c) Rising consumer needs and demands 10
Interpretation:
As Globalisation rises in an whole world people and organisation become more
demanding that gradually become the cause of exploitation of natural resources. With advent of
Globalisation to remain always in leading position exploit resources at very rapid pace.
12
8
10
a) To remain at leading
position
b) Exploitation of resources
c) Rising consumer needs and
demands

Q5) Positive impacts of Globalisation on
development of organisation?
a) Giving satisfactory products and services 10
b) Picking people from large pool 10
c) Reaching at large consumer base 10
Interpretation:
There are some positive impact of globalisation that are it helps in giving satisfaction to
consumers by advance products and also proved beneficial to pick people from another country
and enables to large no. of consumer base.
Q6) What are the different ways to going
global?
a) connect with large and established
organisations
10
b) By joint venture 10
c) By develop local leadership 10
10
10
10 a) Giving satisfactory products
and services
b) Picking people from large
pool
c) Reaching at large consumer
base

Interpretation:
For an organisation to adopt globalisation there are different ways that are connect with
large organisations and by joint venture and by developing local leadership so that any kind of
organisation can enlarge business opportunities.
Q7) what are negative effects of
Globalisation on organisation?
a) job insecurity 8
b) fluctuation in prices 10
c) societal gap 12
10
10
10
a) connect with large and
established organisations
b) By joint venture
c) By develop local leadership
8
10
12
a) job insecurity
b) fluctuation in prices
c) societal gap

Interpretation:
Globalisation also impacts in negative way that are in international market chances of job
security majorly exists and fluctuations in prices that hinders self interest of an organisation.
With societal gap in which discrimination exist from foreign employees on many basis that are
higher as per view of respondents.
Q8) Is it compulsory for an organisation to
adopt globalisation?
a) Yes 15
b) No 15
Interpretation:
No it is not compulsory for organisation to adopt globalisation and expand at global
market place. But every organisation have to going global to expand in foreign marketplace.
Q9) What is the role of globalisation for an
organisation?
a) To enlarge business opportunities 10
b) become techno savvy 15
c) Can enhance contacts with various
organisations and countries.
5
a) Yes b) No
0
10
20 15 15
Column C

Interpretation:
Globalisation are very much important for an organisation and by it organisation can
avail techno savvy products and services as respondents remarks higher. Further for enlarge
business opportunities and to enhance contact with various organisation and countries.
Q10) Is any kind of organisation can
operates at global level?
a) Yes 20
b) No 10
Interpretation:
10
15
5
a) To enlarge business
opportunities
b) become techno savvy
c) Can enhance contacts with
various organisations and
countries.
a) Yes b) No
0
5
10
15
20
20
10
Column C

It is possible that every kind of organisation can expand at global level but for that proper
planning and right kind of implementation is very much important. As respondents remarks 20
that every kind of organisation can operates at global level but some organisation due to lack in
resources not able to operate at global level.
CONCLUSION
From the above report it has been summarised that globalisation is one of most important
aspect by which organisation can enlarge their opportunities in positive way. Before going global
organisation have to evaluate some important things and attributes by conducting a through
research so that potential results should be accomplished in positive way. So Globalisation
proved beneficial for both individual and organisation to enlarge business opportunities by
identifying needs and wants in proper way.

REFERENCES
Books and journals:
Aas, K.F., 2013. Globalization and crime. SAGE Publications Limited.
Baylis, J., Smith, S. and Owens, P. eds., 2017. The globalization of world politics: An
introduction to international relations. Oxford University Press.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Burbules, N.C. and Torres, C.A., 2013. Globalization and education: Critical perspectives.
Routledge.
Cronin, M., 2013. Translation and globalization. Routledge.
Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the
1990s. Routledge.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Lechner, F.J. and Boli, J. eds., 2014. The globalization reader. John Wiley & Sons.
Milanovic, B., 2016. Global inequality: A new approach for the age of globalization. Harvard
University Press.
Papastergiadis, N., 2018. The turbulence of migration: Globalization, deterritorialization and
hybridity. John Wiley & Sons.
Rugman, A., 2012. The end of globalization. Random House.
Scott, A. ed., 2013. The limits of globalization. Routledge.
Spring, J., 2014. Globalization of education: An introduction. Routledge.
Steger, M.B., 2017. Globalization: A very short introduction(Vol. 86). Oxford University Press.
Online:
Globalization: Concept and Concerns 2019 [Online] Available
through<https://yaleglobal.yale.edu/content/globalization-concept-and-concerns>.
The Advantages and Disadvantages of Globalization for the Workplace 2019 [Online] Available
through<https://www.alert-software.com/blog/the-advantages-and-disadvantages-of-
globalization-for-the-workplace>.
Effects of Globalisation on Businesses 2019 [Online] Available
through<https://www.ukessays.com/essays/management/effects-globalisation-
businesses-2964.php>.