Globalization and its Role in Driving Business Success: A Case Study on Marks and Spencer

This presentation explores the role of globalization in driving business success, focusing on a case study of Marks and Spencer. It discusses the concept of globalization, its influence on TESCO's growth, potential risks, and benefits. The findings highlight the importance of globalization for businesses looking to expand internationally. The presentation is targeted towards employees, shareholders, and customers interested in the profitability and performance of a business entity.

RESEARCH PROJECT

Cover Content
• Introduction
• Research aims
• Research objectives
• Findings
• Audience interested in research findings
• Target Audience
• Recommendation
• Conclusion
• References

Introduction
Globalization is termed as a process of economic, cultural, political and social integration
which is done on international platform. In simple terms it is mainly a process through
which societies around the world get integrated politically, culturally and commercially.
Further it has been analyses that this integration aid organizations to take opportunities in
maximum advancements as to increase efficiency of their business. In addition with this,
companies can effectively operate their operations with adequate sum of resources that
further aid them to gain more developmental opportunities.

Research Aim
“ To identify globalization role in order to drive business towards
success path at international level” A case study on Marks and Spencer.

Research Objective
 To determine globalisation concept.
 To identify globalisation influence on TESCO business growth.
 To evaluate potential risk of globalisation that lead towards affecting
TESCO business activities.
 To analyse globalisation benefits for TESCO

Findings
30
10
a) Yes b) No
Q 1)Are you aware with globalisation concept? Frequency
a) Yes 30
b) No 10

Continue..
35
5
a) Agree
b) Disagree
Q 2) As per your perception does globalisation
influence TESCO business?
Frequency
a) Agree 35
b) Disagree 5

Continue..
Q 3) Determine the benefits that has been gained by TESCO while making
expansion of this business at international level?
Frequency
a) Fast access to opportunities 10
b) Rise in productivity and Sales Performance 15
c) Easy access to resources 15
10
15
15
a) Fast access to
opportunities
b) Rise in productivity and
Sales Performance
c) Easy access to resources

Audience interested in research findings
Outcome of the research will be able to grab attention available at
the marketplace as it helps in modifying strategies and policies of
the company according to the requirements. It has also been
identified that the outcome of the research says that by adopting
globalization method, a company can easily enhance their sales,
grab market share and increase profitability at the competitive
marketplace.

Target Audience
In the present research, targeted audiences include employees,
shareholders and customers of the company. These are the people who
highly linked as well as interested in the profitability and performance
of a business entity.

Recommendations
It is recommended to the managers of Tesco to make competitive strategies
specifically for international trade so as to achieve long term sustainability
in global market. For this, the management need to analyse the rivals’
strategies along with the effectiveness of their existing offerings so as to
compete with them in more effective and efficient manner. It also has been
recommended to Tesco to upgrade their recruitment process as per the
hosted nation while executing business operations.

Conclusion
From above report it can be concluded, that Globalisation is very helpful for
business and countries at same time. This is a tool which companies are
using to expand their overall business operations to other countries. It is
also a opportunity for them to take their business to international markets.
It is also benefit of Globalisation that that they can access to more number
of customers which will help in increasing their sales.

References
Bendell, J., 2017. Terms for endearment: Business, NGOs and sustainable development.
Routledge.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and
capabilities perspective on early and rapid internationalization. Journal of International
Business Studies. 46(1). pp.3-16.
Hood, M. and Creed, P.A., 2019. Globalisation: Implications for Careers and Career
Guidance. In International Handbook of Career Guidance (pp. 477-495). Springer,
Cham.
Peters, M. and Vellas, F., 2019. Globalisation, innovation, and tourism. In Handbook of
Globalisation and Tourism. Edward Elgar Publishing.
Sun, Y., 2019. Chen, Ling. Manipulating Globalization: The Influence of Bureaucrats on
Business in China.

Thank you