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Impact of Quality Standards in the Automobile Industry: A Comparative Study

   

Added on  2021-02-19

15 Pages2765 Words355 Views
Data Science and Big Data
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Research project
Impact of Quality Standards in the Automobile Industry: A Comparative Study_1

Table of ContentsBACKGROUND.............................................................................................................................1AIMS AND OBJECTIVES ............................................................................................................1RATIONALE ..................................................................................................................................2LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGY.....................................................................................................4Introduction .................................................................................................................................4Research types ............................................................................................................................4Research approach ......................................................................................................................5Research Philosophy....................................................................................................................5Data collection.............................................................................................................................5Sampling......................................................................................................................................6Data analysis................................................................................................................................6Limitations...................................................................................................................................6Ethical consideration....................................................................................................................7Time line and Gantt chart ...........................................................................................................7REFERENCES..............................................................................................................................10APPENDIX....................................................................................................................................11
Impact of Quality Standards in the Automobile Industry: A Comparative Study_2

TITLE : “A research analysis on the impact of quality standards in the Automobile industry bycomparing two multinational brands i.e., Volvo and Mercedes.” BACKGROUNDAutomobile industry are involved in designing, manufacturing, developing, marketingand selling the motor vehicles in global market. This industry is the largest industry bygenerating higher revenue. Automobile industry use different quality standard like ISO 9000,ISO/ TS 16949, TQM, PDCA cycle etc. to ensure the quality of the material and the cars tosatisfy customer demand. Volvo and Mercedes are two expensive brand model who always comes with new modelto capture the higher market (Luthra, Garg and Haleem, 2016). Volvo started in 1927 with thesafety concept in Gothenburg, Sweden. The cars manufacture by Volvo company is highly safe,reliable and solidly build. They announced to come with fully electric or hybrid electric cars in2019 to protect the environment from the different hazardous gases. Mercedes cars are foundedby Karl Benz and Gottlieb Daimler in 1926 and serve their services across the world. They comewith different models in vans, lorry, buses and cars to provide the comfortable and luxuriesservices to their customers. The project highlights the impact of quality standard on the Automobile industry and howthe industry use this standard to improve the quality and gain the trust of the customer.AIMS AND OBJECTIVES Aims : To identify the relation between the quality standard and product quality and their impacton brand value of Mercedes and Volvo.ObjectivesTo critically analyse different quality management standards. To identify the importance of quality management standard in Automobile industry toimprove their performance in the market. Evaluate quality management standard in Volvo and Mercedes, and its market impact.To recommend the best practices improving the quality of the products. Research question What are different quality management standards?What is the importance of quality management standard in Automobile industry toimprove their performance in the market?1
Impact of Quality Standards in the Automobile Industry: A Comparative Study_3

How to evaluate quality management standard in Volvo and Mercedes, and its marketimpact?What are effective recommendable practices to improve the quality of the products?RATIONALE The research will be conducted because of the self-interest of respondent and forfulfilling the academic requirement. The research topic will be choose by researcher to identifythe impact of quality standard on Automobile industry. It will help the researcher to gain theknowledges about the different quality standard and identify that which quality standard arehighly acceptable by the customer. Researcher have to face many issues or problem whileconducting the research because of the limited time and cost. They also have to face the problemin collecting the information from the respondents and interpret them by using SPSS tool. The research will be conducted because of the latest trend, self-interest and to improvethe knowledges in Automobile industry and the quality standard. It will help the differentresearcher to get the review regarding their study and understand the meaning of research indeeper way. It will also help the Automobile industry to understand the usage of quality standardin the company and how they improve the product quality.This is a wide concept and it helps inimproving the quality management standards of products and services. The researcher willexamine the usage of various quality standards in order to effectively improve the quality of theproduct in an auto mobile industry. LITERATURE REVIEWAs per the views of Link, R., (2016)quality management standard is useful in providingdetails related with the guidelines, specifications, characteristics and requirements of theproducts and services. The Automobile industry use the different quality standard such as ISO9000, ISO 9001, TQM, TS 16949, ISO 19011, etc. to ensure that the product are highly qualifiedand safe for the environment and customer. It helps the companies to attract the more and morecustomer toward the organisation because now the customer prefer to buy the qualified productwith high standard. Zlokolica and et.al., (2018), the quality standard are fixed by the nationaccording to their policies. ISO 16949 focuses on designing the product which leads to highersustainability of automotive products. ISO 9000 helps in setting international standards forquality management standards helps in maintaining efficient quality system. Different countryhas different quality standard and the company has to follow the standard to ensure the quality of2
Impact of Quality Standards in the Automobile Industry: A Comparative Study_4

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